An American multinational medical devices and healthcare company, with $43.1 billion and a presence in 160 countries, has been using Ivy intelligent Route to Market solution since 2021. With a presence in several key areas, including Medical Devices, pharmaceuticals, Diagnostics, and Nutrition products, the company is a prominent player in the health and medical industry.

The pandemic affected the company’s sales and revenue operations as the company saw supply chain disruptions, varying demands, and rising operational expenses. As a result, the healthcare company opted to digitize its operations in leading markets such as the UAE with Ivy Mobility.

The company now uses Ivy Cloud Distribution Management System (DMS) and Ivy Sales Force Automation apps to help transform its traditional supply chain and distribution into a digitized model. The company currently has 128 users across four markets in UAE.

Master Data Management on Ivy Cloud DMS

The first and foremost requirement of the route to market digitization was integration with the company’s ERP system with Master Data management.

Ivy Cloud DMS’s real-time integration with the healthcare company’s ERP helped set up the foundation for a Single Source of Data and real-time visibility. The solution eased creating and maintaining geographical hierarchies, SKU hierarchies, catalogs, routes, and promotions. It also allowed real-time monitoring of distributor activities across the market.

Sales Force Automation with Ivy i-RTM

Easy integration with back-office systems supported custom upload utility feature by Ivy Mobility, designed to manage the sales force automation needs of the company’s sales representatives. With field activities tracking with upload functionality, the company could get daily updates on sales and targets achieved. The solution also extended KPIs and targets tracking capability by reps, channels, and more in the app.

Reporting

Like every business, this conglomerate had its unique reporting requirements with standard reports like Stock Ledger Report, Inventory Summary Report, and Sales Return Expiry Report. Our reporting capability helped the client generate comparative reports showing progress over the years. The ability to drill down also guaranteed that stakeholders could monitor and delve into the minute details.

Here are some of the reports that the company used from our solution:

The nutrition company’s products and solutions have a global impact and help improve patient outcomes, enhance medical practices, and advance the understanding of various diseases. Ivy Mobility supports the company’s dedication to healthcare innovation and commitment to sustainability by extending its best-in-class Route to Market solution.