Blogs

Get the latest updates, some fun facts, and all things tech for the world of Consumer Product Goods. We bring to you a combination of technological advancements coupled with AI ML-powered algorithms to boost your sales.

Avoiding Critical Pitfalls in Trade Promotion Management

Trade promotions are a vital component of marketing strategies for businesses in the retail, CPG, and manufacturing sectors. These promotions, which can include

Harnessing Image Recognition Technology: A Game-Changer for Modern Retail

In 2023, CGP retailers faced a staggering 7.4% loss in sales, amounting to $82 billion in missed revenue due to stock-outs.

A Complete Guide to Route Optimization Solution for Consumer Goods Companies

The consumer goods game is all about speed and efficiency! And this is where Dynamic Route Optimization (DRO) is here to amp up your game.

Eyes on the Aisles: Overcoming Barriers to Retail Image Recognition Success

The retail market for AI solutions will surge to $23.32 billion by 2027 from $5.06 billion in 2021, and especially computer vision

Trade Promotions Decoded: Strategies for Sustainable Growth for Consumer Goods Companies

Trade promotions in the consumer goods industry are increasingly being driven by technological advancements and innovations.

Maximizing CPG Sales: Leveraging Field Force Automation and Pre-Selling Strategies

Every morning at supermarkets, field force agents walk around the stores with their tablets, checking inventory and placing orders

en_GBEnglish (UK)