Blogs
Get the latest updates, some fun facts, and all things tech for the world of Consumer Product Goods. We bring to you a combination of technological advancements coupled with AI ML-powered algorithms to boost your sales.
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The Art of Trade Marketing: Strengthening Retailer Relationships for Mutual Growth
In today’s dynamic consumer goods industry, the power of trade marketing in building strong retailer relationships is undeniable. At its essence,… -
Rethinking Value: What Today’s Consumers Want from CPG Brands
In 2025, 85% of consumers report feeling the most pressure from rising prices in the grocery category, placing inflation at the… -
Bridging Consumer Health Trends and In-store Execution with AI
The wellness industry is shifting with consumers becoming more informed and selective, seeking personalized health solutions and clinically-backed products. To meet… -
Generative AI and the Future of Work in CPG: What Leaders Need to Prepare For
Generative AI (Gen AI) has become a transformative force, reshaping various aspects of business operations, employee workflows, and consumer-brand interactions. While… -
Sustainable Zero-Waste Strategies for CPG: Moving Toward a Circular Economy
As environmental awareness grows, Consumer Packaged Goods (CPG) companies are adopting zero-waste strategies to minimize waste and transition toward a circular… -
The Science Behind Impulse Buys: How to Influence Shoppers at the Point of Sale
In today’s competitive retail landscape, understanding and shaping customer behaviour is key to driving success. Impulse buying—those unplanned, spur-of-the-moment purchases—stands out… -
The Future of Demand Planning: Unlocking Efficiency with Intelligent DMS Solutions
In the rapidly evolving world of Consumer Packaged Goods (CPG), businesses face increasing pressure to align their supply chains with the… -
Building a Sustainable Supply Chain with Green Logistics
As the world moves toward sustainability, businesses are embracing green logistics to create more environmentally friendly and efficient supply chains. A… -
The Future of Distribution Management: AI and Advanced Technology as Catalysts for Seamless CPG Operations
In a fiercely competitive consumer goods industry, seamless distribution management is no longer just an operational requirement—it’s a strategic advantage. For… -
The Rise of Smart Shelves: Future Innovations in Planogram Technology
Planograms represent more than just visual merchandising, they are data-driven strategies critical to in-store execution and maximizing revenue. As the retail… -
From Shelf to Sale: Mastering Retail Execution in the Consumer Goods Landscape
Retail execution is a critical component in the consumer goods industry, influencing everything from product visibility to sales performance. In a… -
Optimize, Forecast, Succeed: The Role of Advanced DMS in Modern Inventory Management
Brands often face significant challenges with their Inventory Management. Once products reach distributors or super stockists, visibility into product movement often…
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