Santa Clara,CA, December 21, 2017 ( – Ivy Mobility, a leading provider of industry cloud solutions for the consumer goods industry, today announced it was mentioned again by Gartner, Inc., in the Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry*.  Gartner is the world’s leading information technology research and advisory company. The annual Market Guide, this year authored by Stephen E. Smith, Vice President of Research at Gartner, offers an understanding of the market and vendor offerings for retail execution and monitoring solutions for the consumer industry.

According to Gartner’s Market Guide, “Success at the retail shelf has become more important as selling space gets tighter. The number of solutions CIOs have to choose from in this market continues to expand, and functionality continues to improve in ways that enhance selling effectiveness, productivity and retailer collaboration.”  This year the report listed 24 vendors.  The report identifies three key common features across retail execution and monitoring (REM) solutions: Activity Optimization, Sales Force Motivation and Sales Driving, and Data Leverage.

“We are proud to see the positive outcome of our innovations and alignment of our product capabilities to the vertical needs of our customers and the industry. Ivy’s solutions are a perfect fit to meet the needs of CG companies that require support for multiple sales channels, in different countries, and with different routes to market. ” said Rajiv Prabhakar, Founder, and Director, Ivy Mobility.

Gartner subscribers may view the complete report

Source: Gartner, “Market Guide for Retail Execution and Monitoring Solutions for the Consumer Goods Industry,” Stephen E. Smith, 12 December 2017.

*Ivy Mobility was listed as Ivy Mobile Technologies in the 2016 version of the report.

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Ivy Mobility is a leading provider of cloud-based software solutions for the consumer goods industry. Ivy customers achieve rapid time to value through the deployment of industry specific fully functional applications that are easy to configure and use, meet their unique needs, and inexpensive to operate. Ivy has dozens of customers with thousands of users ranging from some of the world’s largest consumer goods brands to regional distributors. Ivy is headquartered in Singapore, with offices in North America, Europe, Asia, China, Middle East, and Latin America.  For more information, visit