IVY Mobility has implemented Mobile Sales Force Effectiveness (SFE) as part of our Distributor SFA mobility initiative. The Ivy Mobility Smart Distributor Mobile suite of products for the FMCG Industry has enabled our Distributor salesmen connecting to small mom-and-pop stores to be very effective and extremely successful. We have 2900+ live users on application. The application is highly scalable, fault tolerant and most-importantly easy to use. The user comfort is at its best. We have been using it for past one year . Higher coverage of outlets, increase in line per call and sales force discipline are the major tangible benefits. We trust Ivy Mobility for its ability to manage vast customer footprints with no on-field hiccups in a day to day use with a low-qualified salesman.