{"id":9275,"date":"2022-11-24T10:41:49","date_gmt":"2022-11-24T10:41:49","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=9275"},"modified":"2024-06-04T11:38:54","modified_gmt":"2024-06-04T11:38:54","slug":"heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/pt\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/","title":{"rendered":"Empresa operacional da Heineken no mercado polon\u00eas Grupa \u017bywiec usa solu\u00e7\u00e3o Ivy Mobility Route-to-Market para gerenciar processos de vendas em campo"},"content":{"rendered":"


A Grupa \u017bywiec usa a solu\u00e7\u00e3o Retail Execution da Ivy Mobility desde 2019 para melhorar suas vendas em campo e capacidades de servi\u00e7o, aumentar o envolvimento dos parceiros e aumentar a receita.
<\/b><\/p>\n\n\n\n

Singapura, 10 de outubro de 2022<\/b><\/h3>\n\n\n\n

A Grupa \u017bywiec, uma das maiores produtoras de cerveja da Pol\u00f3nia, utiliza a solu\u00e7\u00e3o Ivy Route-to-Market para Retail Execution desde 2019 para agilizar as opera\u00e7\u00f5es de distribui\u00e7\u00e3o, a capacidade de manuten\u00e7\u00e3o e as vendas. A empresa j\u00e1 utilizava v\u00e1rias solu\u00e7\u00f5es locais de Route-to-Market (RTM) e decidiu implementar uma nova plataforma empresarial em nuvem que permite flexibilidade na concep\u00e7\u00e3o de processos comerciais e na sua adapta\u00e7\u00e3o \u00e0s mudan\u00e7as nas condi\u00e7\u00f5es do mercado.<\/p>\n\n\n\n

A empresa produz e controla opera\u00e7\u00f5es de diversas marcas internacionais, incluindo Heineken e Desperados, e da ic\u00f4nica marca polonesa \u017bywiec em seu portf\u00f3lio, al\u00e9m das cervejas regionais. Al\u00e9m de integrar a solu\u00e7\u00e3o Ivy Retail Execution com outras aplica\u00e7\u00f5es empresariais, a Grupa \u017bywiec procurava simplificar os seus processos de vendas, construir uma base s\u00f3lida para a tomada de decis\u00f5es baseada em dados e aumentar as receitas.<\/p>\n\n\n\n

\u201cEm 2018, comprometemo-nos a fazer uma mudan\u00e7a radical na nossa vis\u00e3o de uma organiza\u00e7\u00e3o de vendas moderna e a apoi\u00e1-la com novas tecnologias. A cultura baseada em dados tornou-se nosso paradigma, e Ivy na Nuvem Salesforce<\/a><\/strong> com an\u00e1lises avan\u00e7adas nos proporcionou benef\u00edcios reais na otimiza\u00e7\u00e3o de nossos processos de vendas e no est\u00edmulo ao crescimento da receita. Foram necess\u00e1rios anos de trabalho \u00e1rduo das equipes Grupa \u017bywiec, Ivy e Salesforce. Mas, no final, estamos felizes em ver a resposta que a solu\u00e7\u00e3o obteve at\u00e9 agora das nossas equipes de vendas e o impacto que causou\u201d, disse Irek Kubalewski, Diretor de TI do Grupa \u017bywiec.<\/p>\n\n\n\n

\u201cTemos anos de experi\u00eancia trabalhando com empresas de cerveja em v\u00e1rios pa\u00edses e pudemos aplicar parte de nosso conhecimento para personalizar a solu\u00e7\u00e3o de acordo com suas especifica\u00e7\u00f5es de neg\u00f3cios. Obrigado \u00e0 equipe do Grupa \u017bywiec pelo apoio e compreens\u00e3o durante todo o processo. Tem sido emocionante fazer parte da hist\u00f3ria de sucesso desta marca fant\u00e1stica\u201d, disse Rajiv Prabhakar, fundador e CEO da Ivy Mobility.<\/p>\n\n\n\n

O Solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo na nuvem<\/a><\/strong> da Ivy, constru\u00eddo na plataforma force.com, oferece suporte ao planejamento e execu\u00e7\u00e3o de visitas, investimentos de mercado, PICOS (Imagem de Sucesso), pedidos baseados em cat\u00e1logo, gerenciamento de contratos, visibilidade de promo\u00e7\u00e3o, gerenciamento de tarefas e muito mais para a for\u00e7a de campo do Grupa Zywiec .<\/p>\n\n\n\n

Sobre Ivy Mobilidade<\/h3>\n\n\n\n

A Ivy Mobility \u00e9 l\u00edder global em software baseado em nuvem<\/a><\/strong> para a ind\u00fastria de bens de consumo. Desde 2012, a solu\u00e7\u00e3o de rota para o mercado orientada a resultados, altamente escal\u00e1vel, configur\u00e1vel e inteligente da empresa tem ajudado milhares de fabricantes, distribuidores, atacadistas e ag\u00eancias de merchandising a crescerem mais rapidamente. A empresa tem sede em Cingapura e opera\u00e7\u00f5es na Am\u00e9rica do Norte, Europa, \u00c1sia, Oriente M\u00e9dio e Am\u00e9rica Latina.<\/p>\n\n\n\n

Sobre o Grupo Zywiec<\/h3>\n\n\n\n

A Grupa Zywiec \u00e9 um dos principais produtores de cerveja na Pol\u00f3nia, com o portf\u00f3lio de produtos mais diversificado do mercado e l\u00edder em segmentos inovadores de cerveja. As marcas mais fortes da empresa incluem \u017bywiec, Heineken, Namys\u0142\u00f3w, Warka e Tatra. Uma parte importante da oferta da Grupa \u017bywiec s\u00e3o as cervejas regionais: Kr\u00f3lewskie (centro da Pol\u00f4nia), Le\u017cajsk (sudeste) e Specjal (norte). A Grupa \u017bywiec tamb\u00e9m \u00e9 produtora l\u00edder e l\u00edder de mercado no segmento de cervejas sem \u00e1lcool (\u017bywiec 0.0%, Heineken 0.0%, Warka Radler 0.0%). A empresa est\u00e1 associada ao Grupo HEINEKEN. A Grupa \u017bywiec \u00e9 a \u00fanica empresa entre os produtores de cerveja na Pol\u00f3nia, cotada na Bolsa de Valores de Vars\u00f3via, onde estreou em 24 de setembro de 1991.<\/p>\n\n\n\n

Clique aqui<\/a> para ler o comunicado de imprensa completo. <\/b><\/p>","protected":false},"featured_media":9308,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-9275","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nHeineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Grupa \u017bywiec has been using the Retail Execution solution from Ivy Mobility since 2019 to improve its field sales and service capabilities, increase partner engagements, and drive-up revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - 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