{"id":5612,"date":"2022-06-22T14:00:40","date_gmt":"2022-06-22T14:00:40","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=5612"},"modified":"2024-06-04T11:39:16","modified_gmt":"2024-06-04T11:39:16","slug":"mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/pt\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","title":{"rendered":"O gigante multinacional mexicano da panifica\u00e7\u00e3o Grupo Bimbo usa a solu\u00e7\u00e3o Route-to-Market da Ivy Mobility para melhorar a efici\u00eancia operacional"},"content":{"rendered":"


O Grupo Bimbo usa solu\u00e7\u00f5es Direct Store Delivery (DSD) e Cloud Distribution Management (DMS) da Ivy Mobility para uma experi\u00eancia de rota at\u00e9 o mercado de pr\u00f3xima gera\u00e7\u00e3o.
<\/b><\/p>\n\n\n\n

Singapura, 22 de junho de 2022<\/b><\/h3>\n\n\n\n

Grupo Bimbo<\/a><\/strong>, uma empresa multinacional mexicana com opera\u00e7\u00f5es em mais de 33 pa\u00edses, uniu for\u00e7as com Mobilidade Ivy<\/a>, uma solu\u00e7\u00e3o inteligente de Route-to-Market para oferecer o m\u00e1ximo valor aos seus consumidores, for\u00e7as de campo e partes interessadas. A empresa entrou em opera\u00e7\u00e3o com solu\u00e7\u00f5es Direct Store Delivery (DSD) e Cloud Distribution Management (DMS) da Ivy Mobility no quarto trimestre de 2020. Esta enorme transforma\u00e7\u00e3o digital dos mais de 800 centros de distribui\u00e7\u00e3o do Grupo Bimbo no Distribution Cloud-ERP e mais de 35.000 rotas (usu\u00e1rios) em todo o M\u00e9xico foi realizado remotamente devido \u00e0 pandemia de Covid-19 em 2020.<\/p>\n\n\n\n

\u201cA implementa\u00e7\u00e3o desta solu\u00e7\u00e3o nos proporcionou benef\u00edcios imediatos, como maior produtividade da for\u00e7a de campo, melhor visibilidade e um banco de dados global unificado\u201d, disse Raul Obreg\u00f3n<\/a><\/strong>, Chefe de Informa\u00e7\u00e3o e Transforma\u00e7\u00e3o Global, Grupo Bimbo.<\/p>\n\n\n\n

\u201cUma grande parte do cr\u00e9dito vai para a equipe do Grupo Bimbo por esta implementa\u00e7\u00e3o bem-sucedida. Devido \u00e0 pandemia, toda a implementa\u00e7\u00e3o foi feita remotamente, incluindo treinamento de usu\u00e1rios finais, transfer\u00eancia de conhecimento e aprimoramento de habilidades. No final, conseguimos uma implanta\u00e7\u00e3o perfeita em menos de tr\u00eas meses\u201d, disse Rajiv Prabhakar<\/a><\/strong>, Fundador e CEO, Ivy Mobility.<\/p>\n\n\n\n

Sendo o produto da empresa um bem de consumo de conveni\u00eancia e baixo prazo de validade, o Grupo Bimbo precisava de uma solu\u00e7\u00e3o altamente escal\u00e1vel e baseada na nuvem para renovar a experi\u00eancia di\u00e1ria da sua for\u00e7a de vendas. A solu\u00e7\u00e3o da Ivy Mobility forneceu escalabilidade e elasticidade para lidar com mais de 800 centros de distribui\u00e7\u00e3o de vendas e mais de 35.000 vendedores sincronizando simultaneamente seus dispositivos. T\u00e9cnicas como o Auto Scaling levaram a uma melhor utiliza\u00e7\u00e3o de hardware e economias financeiras em rela\u00e7\u00e3o ao modelo tradicional de hospedagem local.<\/p>\n\n\n\n

Sobre Ivy Mobilidade<\/h3>\n\n\n\n

A Ivy Mobility \u00e9 l\u00edder global em software baseado em nuvem para o ind\u00fastria de bens de consumo<\/a><\/strong>. Desde 2012, a solu\u00e7\u00e3o de rota para o mercado orientada a resultados, altamente escal\u00e1vel, configur\u00e1vel e inteligente da empresa tem ajudado milhares de fabricantes de bens de consumo, distribuidores, atacadistas e ag\u00eancias de merchandising a crescerem mais rapidamente. A empresa tem sede em Cingapura e opera\u00e7\u00f5es na Am\u00e9rica do Norte, Europa, \u00c1sia, Oriente M\u00e9dio e Am\u00e9rica Latina.<\/p>\n\n\n\n

Sobre Grupo Bimbo<\/h3>\n\n\n\n

O Grupo Bimbo, SAB de CV (tamb\u00e9m conhecido simplesmente como Bimbo) \u00e9 uma empresa multinacional mexicana com presen\u00e7a em mais de 33 pa\u00edses localizados nas Am\u00e9ricas, Europa, \u00c1sia e \u00c1frica. Tem um volume anual de vendas de 15 bilh\u00f5es de d\u00f3lares e atualmente est\u00e1 listada na bolsa de valores mexicana com o ticker BIMBO. O Grupo Bimbo conta com 134 mil funcion\u00e1rios, 196 padarias, 3 milh\u00f5es de pontos de venda e uma rede de distribui\u00e7\u00e3o com 57 mil rotas em todo o mundo. A empresa possui mais de 100 marcas e 13 mil produtos, como Bimbo, T\u00eda Rosa, Entenmann's, Pullman, Rainbo, Nutella, Marinela, Oroweat, Sara Lee, Thomas', Arnold e Barcel.<\/p>\n\n\n\n

Clique aqui<\/a> para ler o comunicado de imprensa completo. <\/b><\/p>","protected":false},"featured_media":7334,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-5612","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nMexican Bakery Giant Grupo Bimbo Uses Ivy Mobility's Solution<\/title>\n<meta name=\"description\" content=\"Ivy took 800+ distribution centers and 35,000+ users of Grupo 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