{"id":10663,"date":"2023-09-20T04:32:35","date_gmt":"2023-09-20T04:32:35","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=10663"},"modified":"2024-06-04T11:34:09","modified_gmt":"2024-06-04T11:34:09","slug":"mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/pt\/pressrelease\/mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations\/","title":{"rendered":"Mars Petcare M\u00e9xico firma parceria exclusiva com Ivy Mobility para opera\u00e7\u00f5es de rota at\u00e9 o mercado"},"content":{"rendered":"


Com 796 rotas e 25 centros de distribui\u00e7\u00e3o, a Mars Pet Nutrition substitui sua solu\u00e7\u00e3o legada pela solu\u00e7\u00e3o Route to Market baseada em nuvem da Ivy Mobility para melhorar a visibilidade das atividades de campo.
<\/b><\/p>\n\n\n\n

Singapura, 27 de junho de 2023<\/b><\/h3>\n\n\n\n

A Mars Petcare, parte da Mars, incorporada com um portf\u00f3lio de 50 marcas em 130 pa\u00edses que atendem \u00e0 sa\u00fade e nutri\u00e7\u00e3o de animais de estima\u00e7\u00e3o em todo o mundo, uniu for\u00e7as com a Ivy Mobility, uma solu\u00e7\u00e3o inteligente de rota para o mercado para substituir sua solu\u00e7\u00e3o legada para DTS (direct -to-store) para visibilidade em tempo real das atividades de campo, maior produtividade da for\u00e7a de vendas e experi\u00eancia do usu\u00e1rio de \u00faltima gera\u00e7\u00e3o. Com 796 rotas e 25 centros de distribui\u00e7\u00e3o no M\u00e9xico, a implementa\u00e7\u00e3o das solu\u00e7\u00f5es Direct Store Delivery (DSD) e Cloud Distribution Management (DMS) da Ivy Mobility come\u00e7ou em mar\u00e7o de 2023 para a Mars Petcare. Com a plataforma unificada e a abordagem orientada a resultados da Ivy Mobility, a empresa obteve ganhos imediatos de produtividade e benef\u00edcios de custo poucas semanas ap\u00f3s a fase piloto.<\/p>\n\n\n\n

\u201cAfastar-nos da nossa solu\u00e7\u00e3o Route-to-Market existente foi um grande exerc\u00edcio. No entanto, como organiza\u00e7\u00e3o, percebemos que precis\u00e1vamos de uma solu\u00e7\u00e3o que ajudasse a aproveitar a mina de ouro de dados exclusivamente sobre cuidados e nutri\u00e7\u00e3o de animais de estima\u00e7\u00e3o. As equipes da Ivy Mobility demonstraram imensa coragem, dedica\u00e7\u00e3o e colabora\u00e7\u00e3o nos \u00faltimos meses. Estou entusiasmado em ver a transforma\u00e7\u00e3o de nossas opera\u00e7\u00f5es de distribui\u00e7\u00e3o na melhor experi\u00eancia direta \u00e0 loja.\u201d Francisco Fern\u00e1ndez<\/a><\/strong>, Gerente Geral M\u00e9xico, Mars Petcare.<\/p>\n\n\n\n

\u201cA Ivy Mobility, nossa parceira estrat\u00e9gica, \u00e9 fundamental para o nosso neg\u00f3cio Direct2Store. Com sua plataforma digital, a Ivy Mobility nos permitiu oferecer novos modelos de neg\u00f3cios e canais de distribui\u00e7\u00e3o<\/a><\/strong> e abrimos caminhos digitais para as experi\u00eancias de nossos clientes, ao mesmo tempo que tornamos mais f\u00e1cil do que nunca fazer neg\u00f3cios conosco. Suas contribui\u00e7\u00f5es inestim\u00e1veis e qualidade consistente transformaram a maneira como nos conectamos e interagimos com nossos clientes, impulsionando nosso sucesso\u201d, disse Praveen Moturu<\/a><\/strong>, vice-presidente e arquiteto-chefe empresarial da Mars Digital Transformation (DT).<\/p>\n\n\n\n

\u201cNa Ivy, somos obcecados pelos clientes desde o in\u00edcio, e a Mars Petcare Mexico tem sido verdadeiramente especial em nossa jornada. Seu foco man\u00edaco no bem-estar dos animais de estima\u00e7\u00e3o \u00e9 louv\u00e1vel e estamos entusiasmados com a parceria com eles para agilizar suas opera\u00e7\u00f5es de distribui\u00e7\u00e3o e tomada de decis\u00f5es informadas.\u201d, disse Rajiv Prabhakar<\/a><\/strong>, fundador e CEO da Ivy Mobility.<\/p>\n\n\n\n

Mobilidade Ivy Entrega direta na loja<\/a><\/strong> e Gerenciamento de distribui\u00e7\u00e3o em nuvem<\/a><\/strong> est\u00e3o sendo usados atualmente por vendedores, supervisores e representantes de entrega da Mars Petcare, e a empresa planeja estend\u00ea-los a outros usu\u00e1rios RTM. Al\u00e9m das solu\u00e7\u00f5es Direct Store Delivery e DMS, a Ivy Mobility possui uma solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo, mecanismo de recomenda\u00e7\u00e3o de SKU, reconhecimento de imagem, mercado e plataforma de promo\u00e7\u00f5es comerciais.<\/p>\n\n\n\n

Sobre Ivy Mobilidade<\/h3>\n\n\n\n

A Ivy Mobility \u00e9 l\u00edder global em software baseado em nuvem para a ind\u00fastria de bens de consumo. Desde 2012, a solu\u00e7\u00e3o de rota para o mercado orientada a resultados, altamente escal\u00e1vel, configur\u00e1vel e inteligente da empresa tem ajudado milhares de fabricantes, distribuidores, atacadistas e ag\u00eancias de merchandising a crescerem mais rapidamente. A empresa tem sede em Cingapura e opera\u00e7\u00f5es na Am\u00e9rica do Norte, Europa, \u00c1sia, Oriente M\u00e9dio e Am\u00e9rica Latina.<\/p>\n\n\n\n

Sobre Marte Pet<\/h3>\n\n\n\n

A Mars Petcare faz parte da Mars, Incorporated, uma empresa familiar com mais de um s\u00e9culo de hist\u00f3ria fabricando diversos produtos e oferecendo servi\u00e7os para pessoas e animais de estima\u00e7\u00e3o que elas amam. Nossos quase 100.000 associados em 130 pa\u00edses est\u00e3o dedicados a um prop\u00f3sito: UM MUNDO MELHOR PARA ANIMAIS DE ESTIMA\u00c7\u00c3O. Com 85 anos de experi\u00eancia, nosso portf\u00f3lio de quase 50 marcas atende \u00e0s necessidades de sa\u00fade e nutri\u00e7\u00e3o dos animais de estima\u00e7\u00e3o em todo o mundo. A Mars Petcare tamb\u00e9m \u00e9 fornecedora l\u00edder de sa\u00fade veterin\u00e1ria por meio de uma rede internacional de mais de 2.500 hospitais para animais de estima\u00e7\u00e3o e servi\u00e7os de diagn\u00f3stico.<\/p>\n\n\n\n

Clique aqui<\/a> para ler o comunicado de imprensa completo. <\/b><\/p>","protected":false},"featured_media":10677,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-10663","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nMars Petcare Mexico Enters Exclusive Partnership with Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Mars Petcare Mexico Enters Exclusive Partnership with Ivy 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