{"id":11952,"date":"2024-05-29T10:33:46","date_gmt":"2024-05-29T10:33:46","guid":{"rendered":"http:\/\/ivymobility.com\/?page_id=11952"},"modified":"2024-05-29T10:46:27","modified_gmt":"2024-05-29T10:46:27","slug":"custom","status":"publish","type":"page","link":"https:\/\/ivymobility.com\/pt\/custom\/","title":{"rendered":"Personalizado"},"content":{"rendered":"<div class=\"wp-block-kadence-query wp-block-kadence-query11952_e7325b-91 kadence-query-init kb-query-basic-style animation-overlay kb-query wp-block-kadence-query\" data-id=\"11972\" data-infinite-scroll=\"\">\n<style>.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:3;}.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap .kb-query-item{margin-bottom:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(3, 1fr);row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{box-shadow:0px 6px 20px 0px rgba(0, 0, 0, 0.05);border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:hidden;}@media all and (max-width: 1024px){.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:2;}}@media all and (max-width: 1024px){.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(2, 1fr);}}@media all and (max-width: 1024px){.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:1;}.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(1, 1fr);}.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);}}<\/style><div class=\"wp-block-kadence-query-card581_1502f5-42 wp-block-kadence-query-card\" data-max-num-pages=\"10\"><div class=\"overlay\"><\/div><ul class=\"kb-query-grid-wrap\" data-item-selector=\"kb-query-item\"><li class=\"kb-query-item kb-query-block-post post-15111 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg\" alt=\"\" width=\"768\" height=\"461\" class=\"kb-img wp-image-15113\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-300x180.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Por que a previs\u00e3o de promo\u00e7\u00f5es comerciais est\u00e1 falhando e o que a IA muda?<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Most trade promotion forecasts in today\u2019s CPG landscape are structurally flawed, not because teams lack expertise, but because the models they&#8230;<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15104 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png\" alt=\"\" width=\"720\" height=\"515\" class=\"kb-img wp-image-15105\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png 720w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-300x215.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-18x12.png 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Treinamento de vendas com IA para bens de consumo: transformando cada representante de vendas em um profissional de alto desempenho.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">No setor de bens de consumo embalados (CPG), o crescimento \u00e9 conquistado ou perdido no ponto de venda. N\u00e3o se trata apenas de quantas lojas voc\u00ea atende, mas sim de\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15097 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg\" alt=\"\" width=\"768\" height=\"432\" class=\"kb-img wp-image-15099\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-300x169.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1024x576.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1536x864.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg.jpeg 2000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">5 maneiras pelas quais as marcas de bens de consumo transformam dados em crescimento de receita multimilion\u00e1rio<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Diariamente, as marcas de bens de consumo geram quantidades enormes de dados provenientes das prateleiras das lojas, distribuidores, representantes de vendas e consumidores. A verdadeira vantagem competitiva\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15047 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png\" alt=\"\" width=\"602\" height=\"319\" class=\"kb-img wp-image-15049\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-300x159.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">O novo padr\u00e3o para cadeias de suprimentos de bens de consumo em 2026: visibilidade em tempo real e distribui\u00e7\u00e3o inteligente.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Em 2026, a resili\u00eancia da cadeia de suprimentos tornou-se um requisito b\u00e1sico para as organiza\u00e7\u00f5es de bens de consumo embalados (CPG), em vez de um diferencial competitivo.<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15030 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg\" alt=\"\" width=\"768\" height=\"512\" class=\"kb-img wp-image-15032\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-300x200.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">As quatro alavancas estrat\u00e9gicas para a execu\u00e7\u00e3o no varejo em 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Para os l\u00edderes do setor de bens de consumo embalados, as prioridades permanecem as mesmas: acelerar o crescimento da receita, otimizar os custos operacionais e manter a disciplina de execu\u00e7\u00e3o em um varejo cada vez mais complexo\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15024 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png\" alt=\"\" width=\"602\" height=\"430\" class=\"kb-img wp-image-15026\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-300x214.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-18x12.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Visitas \u00e0s lojas n\u00e3o realizadas, pedidos n\u00e3o realizados: a lacuna silenciosa na execu\u00e7\u00e3o de produtos de consumo embalados.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Durante d\u00e9cadas, a distribui\u00e7\u00e3o de bens de consumo embalados (CPG) foi estruturada em torno de uma premissa: os pedidos acontecem quando o representante de vendas visita a loja. Rotas, \u00e1reas de atua\u00e7\u00e3o\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15020 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png\" alt=\"\" width=\"602\" height=\"336\" class=\"kb-img wp-image-15021\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-300x167.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Gest\u00e3o do Crescimento da Receita: Como a IA Ajuda as Empresas de Bens de Consumo a Impulsionar um Crescimento Mais Inteligente e Lucrativo<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">O setor de bens de consumo embalados (CPG, na sigla em ingl\u00eas) se move em uma velocidade incompar\u00e1vel. Com alta rotatividade de produtos, lan\u00e7amentos frequentes e prefer\u00eancias do consumidor em constante mudan\u00e7a, o crescimento\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15014 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-15015\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">As 10 principais tend\u00eancias tecnol\u00f3gicas de bens de consumo para 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Por que a pr\u00f3xima era de crescimento ser\u00e1 conquistada na pr\u00e1tica, e n\u00e3o nas salas de reuni\u00e3o. Durante a maior parte dos \u00faltimos\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15010 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png\" alt=\"\" width=\"602\" height=\"337\" class=\"kb-img wp-image-15009\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-300x168.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">A lacuna de sustentabilidade do RTM: por que a maioria das marcas de bens de consumo n\u00e3o consegue enxergar sua pr\u00f3pria pegada ambiental.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">A sustentabilidade deixou de ser apenas declara\u00e7\u00f5es de marca impactantes e listas de verifica\u00e7\u00e3o de responsabilidade social corporativa. Em 2025, tornou-se um dos temas mais complexos\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15000 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg\" alt=\"\" width=\"768\" height=\"365\" class=\"kb-img wp-image-15003\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-300x143.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-18x9.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">O pr\u00f3ximo motor de crescimento do setor de bens de consumo: Vendas aut\u00f4nomas com telemarketing automatizado.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">O setor de bens de consumo embalados (CPG, na sigla em ingl\u00eas) passou anos digitalizando suas opera\u00e7\u00f5es, implementando plataformas de CRM, SFA (automa\u00e7\u00e3o da for\u00e7a de vendas) e de an\u00e1lise de dados que\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14984 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg\" alt=\"\" width=\"768\" height=\"415\" class=\"kb-img wp-image-14987\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-300x162.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-18x10.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">A ascens\u00e3o dos agentes de IA: uma vantagem estrat\u00e9gica para empresas de bens de consumo.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">H\u00e1 apenas um ano, a ind\u00fastria de bens de consumo embalados estava em polvorosa com a IA generativa. De reuni\u00f5es de estrat\u00e9gia a discuss\u00f5es em salas de diretoria, os Grandes Modelos de Linguagem\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14924 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/pt\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-14926\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/pt\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Otimiza\u00e7\u00e3o do Espa\u00e7o de Varejo: Onde a Consist\u00eancia Global Encontra a Relev\u00e2ncia Local<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Criar um ambiente de varejo pr\u00f3spero vai al\u00e9m dos produtos nas prateleiras. Trata-se de onde voc\u00ea vende, como voc\u00ea projeta...<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/pt\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\"><span class=\"kt-btn-inner-text\">consulte Mais informa\u00e7\u00e3o<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><\/ul><\/div>\n\n<style>.wp-block-kadence-query-pagination581_eba3ab-0a .nav-links svg{width:1em;height:1em;}.wp-block-kadence-query-pagination581_eba3ab-0a nav{justify-content:center;}.wp-block-kadence-query-pagination581_eba3ab-0a .pagination .page-numbers svg{pointer-events:none;}<\/style><div class=\"wp-block-kadence-query-pagination wp-block-kadence-query-pagination581_eba3ab-0a\" data-scroll-target=\"card\"><nav class=\"navigation pagination\" aria-label=\"Postagens\">\n\t\t\t<h2 class=\"screen-reader-text\">Navega\u00e7\u00e3o de posts<\/h2>\n\t\t\t<div class=\"nav-links\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"2\">2<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"3\">3<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"4\">4<\/a>\n<span class=\"page-numbers dots\">\u2026<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"10\">10<\/a>\n<a class=\"next page-numbers\" href=\"#\" data-page=\"2\">Pr\u00f3ximo<\/a><\/div>\n\t\t<\/nav><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-11952","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/custom\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Custom - Ivy Mobility\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/pt\/custom\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-29T10:46:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/custom\/\",\"url\":\"https:\/\/ivymobility.com\/custom\/\",\"name\":\"Custom - Ivy Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"datePublished\":\"2024-05-29T10:33:46+00:00\",\"dateModified\":\"2024-05-29T10:46:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/custom\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/custom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/custom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Custom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Personalizado - Ivy Mobility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/pt\/custom\/","og_locale":"pt_BR","og_type":"article","og_title":"Custom - Ivy Mobility","og_url":"https:\/\/ivymobility.com\/pt\/custom\/","og_site_name":"Ivy Mobility","article_modified_time":"2024-05-29T10:46:27+00:00","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/custom\/","url":"https:\/\/ivymobility.com\/custom\/","name":"Personalizado - Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"datePublished":"2024-05-29T10:33:46+00:00","dateModified":"2024-05-29T10:46:27+00:00","breadcrumb":{"@id":"https:\/\/ivymobility.com\/custom\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/custom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/custom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Custom"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Mobilidade Ivy","description":"| Solu\u00e7\u00e3o inteligente de rota para o mercado para a ind\u00fastria de bens de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Mobilidade Ivy","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":false,"author_info":{"display_name":"sitemanager","author_link":"https:\/\/ivymobility.com\/pt\/author\/sitemanager\/"},"comment_info":0,"_links":{"self":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/pages\/11952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/comments?post=11952"}],"version-history":[{"count":4,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/pages\/11952\/revisions"}],"predecessor-version":[{"id":11979,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/pages\/11952\/revisions\/11979"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/media?parent=11952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}