{"id":8752,"date":"2022-09-29T10:18:42","date_gmt":"2022-09-29T10:18:42","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&#038;p=8752"},"modified":"2024-06-01T17:51:37","modified_gmt":"2024-06-01T17:51:37","slug":"leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/","title":{"rendered":"Empresa l\u00edder em bens de consumo cria estrat\u00e9gia de loja perfeita nos mercados europeus com a Ivy Mobility"},"content":{"rendered":"<p>Uma empresa multinacional de bens de consumo no segmento de cuidados pessoais e higiene com presen\u00e7a em mais de 50 pa\u00edses utiliza a solu\u00e7\u00e3o route-to-market da Ivy Mobility desde 2010. Nossa parceria come\u00e7ou enquanto a empresa passava por grandes mudan\u00e7as de gest\u00e3o e reestrutura\u00e7\u00e3o na Europa e alguns outros mercados. A empresa de bens de consumo enfrentava uma forte concorr\u00eancia nos principais mercados e procurava aproveitar ao m\u00e1ximo os seus investimentos em tecnologia, concentrando-se simultaneamente em canais e marcas rent\u00e1veis.<\/p>\n\n\n\n<p>Ap\u00f3s anos de trabalho conjunto, a Ivy e a gigante dos bens de consumo estabeleceram um caminho para opera\u00e7\u00f5es de vendas e distribui\u00e7\u00e3o bem-sucedidas nos mercados europeus em 2018. Nossa entrega direta na loja\/automa\u00e7\u00e3o da for\u00e7a de vendas e <strong><a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">Solu\u00e7\u00f5es de execu\u00e7\u00e3o de varejo<\/a><\/strong> foram feitos sob medida para atender \u00e0s exig\u00eancias do mercado europeu e substitu\u00edram os sistemas legados que a empresa utilizou na Europa por muito tempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Execu\u00e7\u00e3o de varejo em PaaS na Fran\u00e7a<\/strong><\/h3>\n\n\n\n<p><b>Usu\u00e1rio do campo:<\/b>&nbsp;100+<\/p>\n\n\n\n<p><b>Lojas de varejo:<\/b> 3000+<\/p>\n\n\n\n<p><b>Crescimento de usu\u00e1rios nos \u00faltimos tr\u00eas anos:<\/b>&nbsp;66%<\/p>\n\n\n\n<p>Nosso Retail Execution para comerciantes e representantes foi lan\u00e7ado na Fran\u00e7a em 2018. Desenvolvido no Salesforce para dispositivos iOS, o aplicativo personalizado oferecia f\u00e1cil acessibilidade, fun\u00e7\u00f5es intuitivas e fluxos de processo simples.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items8752_b4f02c-76 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-8752_f9a10b-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_f9a10b-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Os recursos de relat\u00f3rios de nossas solu\u00e7\u00f5es Retail Execution ajudaram no planejamento granular em n\u00edvel de loja,\u00a0<strong><a href=\"https:\/\/ivymobility.com\/pt\/ivy-recommender-ai-ml-engine\/\">Recomenda\u00e7\u00f5es de SKU<\/a><\/strong>, previs\u00f5es e previs\u00f5es.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_930507-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_930507-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">O aplicativo veio com uma lista de verifica\u00e7\u00e3o integrada sobre como os comerciantes deveriam exibir uma loja em toda a Fran\u00e7a para uma execu\u00e7\u00e3o perfeita.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_5da3d6-d0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_5da3d6-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Nosso aplicativo ajudou os comerciantes a economizar tempo com reconcilia\u00e7\u00e3o de estoque, conformidade com planogramas e coleta de pesquisas de campo.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_f0a1d7-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_f0a1d7-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">O planejamento de sortimento com recomenda\u00e7\u00f5es baseadas em dados de lojas de varejo ajudou a aumentar as vendas nas mesmas lojas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_d40b57-8d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_d40b57-8d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">O m\u00f3dulo Share-of-Shelf (SoS) personalizado garantiu que os comerciantes pudessem obter facilmente as principais m\u00e9tricas de execu\u00e7\u00e3o.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_356298-b0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_356298-b0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">O m\u00f3dulo de promo\u00e7\u00f5es em nosso\u00a0<strong><a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">Aplicativo de execu\u00e7\u00e3o de varejo<\/a><\/strong>\u00a0ajudou a lan\u00e7ar promo\u00e7\u00f5es e monitorar o desempenho.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_5ae11b-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_5ae11b-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">O painel de loja perfeito em nosso aplicativo Retail Execution exibia KPIs necess\u00e1rios para diferentes hierarquias de usu\u00e1rios.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Monitorando a execu\u00e7\u00e3o perfeita da loja na Espanha<\/strong><\/h3>\n\n\n\n<p><b>Tempo de processamento reduzido:<\/b> 14%<\/p>\n\n\n\n<p><b>Aumento na produtividade do representante:<\/b> 50%<\/p>\n\n\n\n<p><b>Aumento de linhas por chamada:<\/b> 30%<\/p>\n\n\n\n<p>Substitu\u00edmos o seu sistema legado para implementar a nossa solu\u00e7\u00e3o para muitas fun\u00e7\u00f5es de encaminhamento para o mercado em Espanha, tais como Comerciantes, Supervisores e Auditores. Cada fun\u00e7\u00e3o RTM tinha muitos m\u00f3dulos e atividades baseados em pondera\u00e7\u00e3o para alcan\u00e7ar uma execu\u00e7\u00e3o perfeita da loja. Com relat\u00f3rios e processos personalizados, os tomadores de decis\u00e3o da gigante dos bens de consumo poderiam decompor os dados em n\u00edveis minuciosos.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items8752_bd97e8-97 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-8752_e613d8-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_e613d8-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">A solu\u00e7\u00e3o foi integrada a outros aplicativos para ampliar recursos como rastreamento avan\u00e7ado de sortimentos, planejamento em n\u00edvel de loja, lembretes de execu\u00e7\u00e3o e tarefas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_a138a5-fd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_a138a5-fd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Com a integra\u00e7\u00e3o do planejamento de rotas e da solu\u00e7\u00e3o de reconhecimento de imagem, a for\u00e7a de campo poderia ter mais cobertura e cumprir o planograma.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_2e1406-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_2e1406-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Os relat\u00f3rios baseados em hierarquia e o controle de acesso a dados ajudaram as partes interessadas a acessar informa\u00e7\u00f5es importantes na ponta dos dedos e a tomar decis\u00f5es baseadas em dados.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_98b8c9-7f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_98b8c9-7f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Com uma rica experi\u00eancia de usu\u00e1rio criada exclusivamente para dispositivos Android e iOS, o aplicativo veio com f\u00e1cil rastreabilidade e monitoramento das atividades de campo.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>\u2014\u2013<br>Implementa\u00e7\u00e3o de <strong><a href=\"https:\/\/ivymobility.com\/pt\/\">A solu\u00e7\u00e3o inteligente de rota at\u00e9 o mercado da Ivy<\/a><\/strong> ajudou a gigante dos bens de consumo a reduzir o tempo de processamento, aumentar as receitas e melhorar a produtividade dos agentes da for\u00e7a de campo.<\/p>","protected":false},"featured_media":8753,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-8752","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Goods Company Builds Perfect Store in European Markets<\/title>\n<meta name=\"description\" content=\"A multinational consumer goods company in the personal care and hygiene segment with a presence in 50+ countries has been using the route-to-market solution by Ivy Mobility since 2010.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/casestudies\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Goods Company Builds Perfect Store in European Markets\" \/>\n<meta property=\"og:description\" content=\"A multinational consumer goods company in the personal care and hygiene segment with a presence in 50+ countries has been using the route-to-market solution by Ivy Mobility since 2010.\" \/>\n<meta property=\"og:url\" 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