{"id":5316,"date":"2022-06-20T12:08:37","date_gmt":"2022-06-20T12:08:37","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=5316"},"modified":"2024-11-12T16:23:10","modified_gmt":"2024-11-12T16:23:10","slug":"leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability\/","title":{"rendered":"Grupo de Padaria L\u00edder Bimbo Reduz Custo de Servi\u00e7o por P\u00e3o para Melhorar a Lucratividade"},"content":{"rendered":"

Um dos maiores padeiros do mundo com presen\u00e7a em mais de 33 pa\u00edses, o Grupo Bimbo do M\u00e9xico, embarcou em uma grande mudan\u00e7a de gest\u00e3o em seu processo de vendas secund\u00e1rias durante a pandemia. Nossa solu\u00e7\u00e3o inteligente Route-to-Market ajudou o Grupo Bimbo a entregar o m\u00e1ximo valor aos seus consumidores, for\u00e7as de campo e partes interessadas, fornecendo escalabilidade e elasticidade para lidar com mais de 800 Centros de Distribui\u00e7\u00e3o de Vendas e mais de 35.000 vendedores na nuvem.<\/p>\n\n\n\n

Desafios colocados pela pandemia<\/strong><\/h3>\n\n\n\n

A empresa lutou para automatizar seu opera\u00e7\u00f5es de distribui\u00e7\u00e3o<\/a> e n\u00e3o conseguiu se adaptar ao novo normal durante o in\u00edcio da pandemia. Com funcion\u00e1rios reduzidos e o facto do p\u00e3o ser um alimento perec\u00edvel, a empresa n\u00e3o tinha forma de interromper a produ\u00e7\u00e3o, nem se podia dar ao luxo de atrasar as entregas. Enquanto lutavam para colocar o p\u00e3o nas prateleiras com rapidez suficiente, os retornos do p\u00e3o atingiram o n\u00edvel mais alto devido \u00e0s demandas imprevis\u00edveis e \u00e0s situa\u00e7\u00f5es de bloqueio em constante mudan\u00e7a no mercado.<\/p>\n\n\n\n

Grande escala de opera\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n

The King of Bakers est\u00e1 presente em 33 pa\u00edses, vendendo mais de 100 marcas com mais de 10.000 produtos. Nossa solu\u00e7\u00e3o foi lan\u00e7ada no mercado mexicano (seu maior mercado) com mais de 35.000 agentes de campo em mais de 800 centros de vendas no final de 2020.<\/p>\n\n\n\n

Uma das tarefas mais tediosas era coletar e digitalizar seus dados hist\u00f3ricos em diferentes fontes de dados. A limpeza e a higieniza\u00e7\u00e3o de dados anteriores durante a migra\u00e7\u00e3o s\u00e3o necess\u00e1rias para manter a sazonalidade e outras tend\u00eancias para melhores relat\u00f3rios e an\u00e1lises. Como pr\u00e1tica, normalmente mantemos grandes volumes de dados para todos os nossos clientes na nuvem, com m\u00e1xima prote\u00e7\u00e3o e privacidade para proteg\u00ea-los.<\/p>\n\n\n\n

Mais de 800 data centers no M\u00e9xico entraram em opera\u00e7\u00e3o gradualmente, em fases, e a implementa\u00e7\u00e3o levou menos de 18 meses para mais de 35 mil usu\u00e1rios. Com tantos usu\u00e1rios e a maioria deles acessando nossa solu\u00e7\u00e3o entre 6h e 8h, implementamos um modelo Elastic para gerenciar a capacidade do servidor, apontando para um \u00fanico banco de dados. <\/p>\n\n\n\n

Uma grande equipe do lado do cliente tamb\u00e9m nos ajudou nessa implementa\u00e7\u00e3o massiva e nas itera\u00e7\u00f5es. Eles forneceram aos seus representantes de campo nossos dispositivos padronizados e os testaram e treinaram nesses dispositivos.<\/p>\n\n\n\n

Gest\u00e3o de Devolu\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n

A distribui\u00e7\u00e3o de p\u00e3es e produtos de panifica\u00e7\u00e3o \u00e9 uma das mais dif\u00edceis em bens de consumo, e o Grupo Bimbo processa 30.000 pedidos por dia em v\u00e1rios milhares de pontos de venda. Cada um desses pontos de venda ter\u00e1 dois picos de vendas, um pela manh\u00e3 (8h-10h) e outro \u00e0 noite (16h-19h). Enquanto com outras cadeias de fornecimento de produtos, voc\u00ea pode pensar em semanas, o neg\u00f3cio de panifica\u00e7\u00e3o precisa planejar em horas. Esse desafio \u00e9 agravado pelo gerenciamento de devolu\u00e7\u00f5es\/log\u00edstica reversa necess\u00e1rio para produtos de panifica\u00e7\u00e3o, e uma prateleira vazia pode significar vendas menores.<\/p>\n\n\n\n

Com o nosso inteligente solu\u00e7\u00e3o de rota para o mercado<\/a>, o Grupo Bimbo agora est\u00e1 fornecendo p\u00e3o suficiente para encher as prateleiras e, lenta e firmemente, se movendo em dire\u00e7\u00e3o a retornos menores e custo de servi\u00e7o reduzido. Com visibilidade de dados, intelig\u00eancia e an\u00e1lise, a empresa de panifica\u00e7\u00e3o agora \u00e9 capaz de combinar volume e variedade com a demanda do mercado.<\/p>\n\n\n\n

Destaques da colabora\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n

Solu\u00e7\u00f5es:<\/b> Sistema de gerenciamento de distribui\u00e7\u00e3o Ivy e automa\u00e7\u00e3o da for\u00e7a de vendas\/entrega direta na loja<\/p>\n\n\n\n

N\u00ba de usu\u00e1rios:<\/b> 35,000+<\/p>\n\n\n\n

Pedidos di\u00e1rios:<\/b> 30,000+<\/p>","protected":false},"featured_media":5318,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-5316","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading Bakery Grupo Bimbo Reduces Cost-to-Serve Per Loaf of Bread to Improve Profitability<\/title>\n<meta name=\"description\" content=\"One of the largest bakers in the world with a presence in 33+ countries, Grupo Bimbo from Mexico\" \/>\n<meta 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