{"id":3489,"date":"2022-04-28T05:10:20","date_gmt":"2022-04-28T05:10:20","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&#038;p=3489"},"modified":"2024-06-01T17:58:10","modified_gmt":"2024-06-01T17:58:10","slug":"leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales\/","title":{"rendered":"Marca l\u00edder de cosm\u00e9ticos usa solu\u00e7\u00e3o Ivy i-RTM para impulsionar vendas"},"content":{"rendered":"<p>Uma das maiores empresas de cosm\u00e9ticos e beleza do mundo, com mais de 25 marcas, faz com que milh\u00f5es de consumidores se sintam bonitos e mimados todos os dias. A empresa utiliza nosso <a href=\"https:\/\/ivymobility.com\/pt\/\">Solu\u00e7\u00e3o de caminho para o mercado<\/a> para a transforma\u00e7\u00e3o digital de sua for\u00e7a de campo para uma melhor vis\u00e3o dos esfor\u00e7os de vendas, aumentar a receita e melhorar a efici\u00eancia operacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Procurando por um sistema unificado<\/strong><\/h3>\n\n\n\n<p>Em 2017, quando come\u00e7amos a trabalhar com a l\u00edder Cosm\u00e9tica, o foco era fortalecer sua posi\u00e7\u00e3o como Produto Profissional de Sal\u00e3o na regi\u00e3o APAC. A empresa queria melhorar as suas capacidades de vendas e servi\u00e7os no terreno para aumentar o envolvimento com os sal\u00f5es e procurava uma solu\u00e7\u00e3o unificada para escalar em todos os mercados da \u00c1sia-Pac\u00edfico.<\/p>\n\n\n\n<p>O l\u00edder de Cosm\u00e9ticos procurava um <a href=\"https:\/\/ivymobility.com\/pt\/direct-store-delivery\/\">sistema de rastreamento de vendas em campo<\/a> constru\u00eddo sobre um conjunto de KPIs para monitorar a produtividade e o desempenho da for\u00e7a de campo. Para resumir seus requisitos tecnol\u00f3gicos, aqui est\u00e3o os recursos que o cliente procurava:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items3489_d9a387-6b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3489_d9a387-6b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3489_d9a387-6b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items3489_d9a387-6b .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items3489_d9a387-6b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items3489_d9a387-6b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items3489_d9a387-6b kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-3489_fc95bb-52 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_fc95bb-52\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Recursos espec\u00edficos do mercado consolidados em n\u00edvel global para melhor controle<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_94fe92-be .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_94fe92-be\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gerenciamento de compromissos para propriet\u00e1rios de sal\u00f5es e cabeleireiros<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_1d2a4b-a3 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_1d2a4b-a3\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Capacidade de gerenciar lan\u00e7amentos de novos produtos e gerar reconhecimento em sal\u00f5es<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_2d67c4-5f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_2d67c4-5f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gerenciamento de conte\u00fado de treinamento<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_f2c6c8-08 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_f2c6c8-08\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Gerenciamento de portf\u00f3lio de produtos (seus produtos variam em at\u00e9 500 tonalidades diferentes para colora\u00e7\u00e3o de cabelo)<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_9fcaa5-85 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_9fcaa5-85\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Relat\u00f3rios de vendas para KPIs e Target vs. Cart\u00e3o de pontua\u00e7\u00e3o de conquistas<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-3489_d64822-e4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-3489_d64822-e4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Visite o Planning Management com alertas para gerenciar atividades de campo<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>A marca global de beleza tamb\u00e9m precisava que a UI\/UX da solu\u00e7\u00e3o combinasse com sua marca luxuosa para melhor envolvimento e ado\u00e7\u00e3o dos funcion\u00e1rios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Superando dificuldades de neg\u00f3cios e construindo uma for\u00e7a de campo orientada por dados<\/strong><\/h3>\n\n\n\n<p>A natureza complexa dos produtos de sal\u00e3o, com mais de 500 variantes de cores, significou extensas categoriza\u00e7\u00f5es no produto mestre. Al\u00e9m disso, a cada nova cor ou variante introduzida, as lojas e sal\u00f5es tinham dificuldade em estocar a combina\u00e7\u00e3o certa de produtos com base nas cores e nos tipos de pele. Para resolver esta preocupa\u00e7\u00e3o, a empresa precisava de um <b>sistema de treinamento para agentes de vendas de balc\u00e3o<\/b>, por isso recomendam produtos adequados para lojas e sal\u00f5es.<\/p>\n\n\n\n<p>Al\u00e9m disso, sua expans\u00e3o para sal\u00f5es precisava de um sistema de gerenciamento de consultas para agendar visitas com profissionais e cabeleireiros. A empresa tamb\u00e9m descobriu que a motiva\u00e7\u00e3o dos funcion\u00e1rios estava em baixa e queria implementar incentivos para aumentar as vendas e a satisfa\u00e7\u00e3o dos funcion\u00e1rios.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/04\/planning-1024x451.png\" alt=\"planejamento\" class=\"wp-image-3490\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/04\/planning-1024x451.png 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/04\/planning-300x132.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/04\/planning-768x338.png 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/04\/planning.png 1379w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Trabalhamos com a marca de beleza para customizar nossos <a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">Solu\u00e7\u00e3o de automa\u00e7\u00e3o da for\u00e7a de vendas<\/a> para construir um costume <b>Aplicativo Consultor de Beleza<\/b> para visibilidade ponta a ponta dos alvos e compromissos do sal\u00e3o. A solu\u00e7\u00e3o ofereceu personaliza\u00e7\u00f5es geogr\u00e1ficas que ajudaram nas vendas espec\u00edficas do mercado. Tamb\u00e9m implement\u00e1mos um <b>Painel de KPIs<\/b> que permitiu \u00e0 empresa rastrear, identificar e incentivar os funcion\u00e1rios de campo que cumprem as metas todos os meses. O painel executivo ajudou a alta administra\u00e7\u00e3o a analisar os dados para analisar as vendas do mercado. Recursos adicionais como <b>previs\u00e3o promocional<\/b> utilizou dados de consumo da loja para prever o consumo nos pr\u00f3ximos meses, permitindo \u00e0 organiza\u00e7\u00e3o planejar promo\u00e7\u00f5es.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Excel\u00eancia entregue para um crescimento a longo prazo<\/strong><\/h3>\n\n\n\n<p>Nossa solu\u00e7\u00e3o forneceu \u00e0 gigante dos cosm\u00e9ticos um banco de dados unificado para capturar detalhes de consumidores em diferentes mercados. Um plano de jornada estruturado para consultoras de beleza levou a uma melhoria significativa no n\u00famero de visitas todos os meses, especialmente na Mal\u00e1sia e nas Filipinas, levando a uma maior produtividade.<\/p>\n\n\n\n<p>Com a ajuda da automa\u00e7\u00e3o, criamos fluxos de trabalho e listas de verifica\u00e7\u00e3o para que os consultores de beleza aderissem \u00e0s etapas padronizadas de prepara\u00e7\u00e3o para a disciplina do processo. Nosso sistema de treinamento ajudou a marca a criar uma capacidade \u00fanica de venda de hist\u00f3rias para consultoras de beleza, permitindo-lhes abordar diferentes consumidores com precis\u00e3o.<\/p>\n\n\n\n<p>A taxa m\u00e9dia de convers\u00e3o de visitas aumentou para 65% em Cingapura, com 44% de pedidos feitos no mesmo dia da visita ao sal\u00e3o. A taxa de ado\u00e7\u00e3o de nossa solu\u00e7\u00e3o pelos usu\u00e1rios \u00e9 agora de 96%, e os consultores de beleza continuam a aproveitar ao m\u00e1ximo nossa solu\u00e7\u00e3o e seus recursos. Mais de 150 consultores de beleza usam nossa solu\u00e7\u00e3o em toda a regi\u00e3o APAC, e as visitas ao sal\u00e3o registradas s\u00e3o de 125.000 em um ano, com mais de 60.000 pedidos capturados. Mais de 1.500 promo\u00e7\u00f5es foram lan\u00e7adas em nossa solu\u00e7\u00e3o em toda a regi\u00e3o no ano passado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Destaques da colabora\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p><b>Ado\u00e7\u00e3o do usu\u00e1rio:<\/b> 96%<\/p>\n\n\n\n<p><b>M\u00e9dia Visite Convers\u00e3o:<\/b> 65%<\/p>\n\n\n\n<p><b>N\u00ba de visitas ao sal\u00e3o por ano:<\/b> 125,000<\/p>","protected":false},"featured_media":3745,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-3489","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading Cosmetics Brand Uses Ivy i-RTM Solution to Boost Sales<\/title>\n<meta name=\"description\" content=\"One of the world\u2019s largest cosmetics and beauty company with more than 25 brands, makes millions of consumers feel beautiful and pampered every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/casestudies\/leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Cosmetics Brand Uses Ivy i-RTM Solution to Boost Sales\" \/>\n<meta property=\"og:description\" content=\"One of the world\u2019s largest cosmetics and beauty company with more than 25 brands, makes millions of consumers feel beautiful and pampered every day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/pt\/casestudies\/leading-cosmetics-brand-uses-ivy-intelligent-route-to-market-solution-to-boost-sales\/\" \/>\n<meta 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