{"id":3389,"date":"2022-03-15T07:36:20","date_gmt":"2022-03-15T07:36:20","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=3389"},"modified":"2024-06-01T17:35:18","modified_gmt":"2024-06-01T17:35:18","slug":"american-consumer-goods-company-cleans-up-sales-and-operations-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/american-consumer-goods-company-cleans-up-sales-and-operations-with-ivy-mobility\/","title":{"rendered":"Empresa l\u00edder americana de bens de consumo limpa vendas e opera\u00e7\u00f5es com Ivy Mobility"},"content":{"rendered":"

Uma empresa multinacional americana, presente em mais de 70 pa\u00edses, especializada em uma ampla gama de produtos de cuidados pessoais, sa\u00fade do consumidor e higiene, utiliza a solu\u00e7\u00e3o route-to-market da Ivy Mobility desde 2010. Nossa parceria come\u00e7ou quando a empresa passava por grandes reestrutura\u00e7\u00e3o em alguns dos seus mercados. Num mercado cada vez mais competitivo, a gigante dos bens de consumo precisava de fazer valer cada d\u00f3lar e o foco estava a mudar para marcas lucrativas.<\/p>\n\n\n\n

O in\u00edcio<\/strong><\/h3>\n\n\n\n

Toda grande hist\u00f3ria tem um come\u00e7o humilde, e nossa hist\u00f3ria com o conglomerado de bens de consumo come\u00e7ou h\u00e1 11 anos na Nig\u00e9ria, o primeiro mercado a lan\u00e7ar nossa solu\u00e7\u00e3o. Acreditamos que todas as grandes experi\u00eancias do cliente t\u00eam a confian\u00e7a em sua ess\u00eancia, e esta parceria \u00e9 uma prova viva disso para n\u00f3s. Desde o primeiro lan\u00e7amento, a gigante dos bens de consumo tem confiado constantemente em n\u00f3s para novos projetos e agora utiliza a nossa solu\u00e7\u00e3o em mais de 23 pa\u00edses. A dura\u00e7\u00e3o do nosso relacionamento fala muito, mas achamos que o cliente aprecia mais o nosso pronto atendimento e a capacidade de customiza\u00e7\u00e3o da solu\u00e7\u00e3o.<\/p>\n\n\n\n

Cen\u00e1rio tecnol\u00f3gico para todas as pessoas<\/strong><\/h3>\n\n\n\n

A empresa utiliza quase tudo dentro do nosso espa\u00e7o de solu\u00e7\u00f5es em 23 mercados, incluindo o nosso Sistema de gerenciamento de distribui\u00e7\u00e3o em nuvem<\/a>, Automa\u00e7\u00e3o da For\u00e7a de Vendas, Execu\u00e7\u00e3o de Varejo, Insights, Marketplace, Recomendador e Plataforma de Pagamentos. Tamb\u00e9m est\u00e1 planejando usar nossa solu\u00e7\u00e3o nativa de reconhecimento de imagem - Ivy Eye, para analisar espa\u00e7os nas prateleiras para detectar falta de estoque e verificar a conformidade do planograma. Ivy Eye usa tecnologias de aprendizagem profunda para medir o Share of Shelf com precis\u00e3o 95%.<\/p>\n\n\n\n

Nossas solu\u00e7\u00f5es proporcionaram \u00e0s opera\u00e7\u00f5es da empresa flexibilidade, recursos de colabora\u00e7\u00e3o e capacidade de criar e executar fluxos de trabalho para gerenciar aprova\u00e7\u00f5es e outras condi\u00e7\u00f5es operacionais. Os comerciantes da empresa usam tarefas personalizadas e formatos de auditoria em nosso aplicativo para as opera\u00e7\u00f5es di\u00e1rias. Apoiamos diferentes requisitos de m\u00eddia de treinamento e materiais promocionais dos representantes de vendas. Com acesso aos dados em qualquer lugar e em qualquer lugar, a equipe de vendas faz escolhas informadas e fornece recomenda\u00e7\u00f5es aos varejistas. Nossa solu\u00e7\u00e3o tamb\u00e9m fornece amplos recursos de relat\u00f3rios para an\u00e1lise em n\u00edvel de loja, com provis\u00f5es adicionais para dividir e dividir dados. Um painel de KPI personalizado criado para a empresa em nosso aplicativo ajuda seus usu\u00e1rios a monitorar KPIs e analisar seus esfor\u00e7os.<\/p>\n\n\n\n

Resultados de alguns mercados em todo o mundo<\/strong><\/h3>\n\n\n\n

Pedidos mensais em todo o mundo:<\/strong> 15,269<\/p>\n\n\n\n

Varejistas m\u00e9dios cobertos em cada mercado:<\/strong> 28,817<\/p>\n\n\n\n

Usu\u00e1rios globais:<\/strong> 22,351<\/p>\n\n\n\n

Fran\u00e7a<\/strong><\/h3>\n\n\n\n

O mercado da empresa na Fran\u00e7a vem utilizando Execu\u00e7\u00e3o de varejo Ivy<\/a> desde outubro de 2018. A solu\u00e7\u00e3o \u00e9 personalizada para se adequar aos seus processos de neg\u00f3cios exclusivos e \u00e0s nuances da ind\u00fastria local. Criamos recursos avan\u00e7ados de relat\u00f3rios para o back-office com divis\u00e3o de dados no n\u00edvel da loja para ajudar nas recomenda\u00e7\u00f5es e previs\u00f5es de demanda de cada loja.<\/p>\n\n\n\n

Al\u00e9m disso, cada comerciante pode ver os par\u00e2metros da Perfect Store, permitindo verifica\u00e7\u00f5es f\u00e1ceis de conformidade. Eles tamb\u00e9m podem gerenciar rich media em seus dispositivos para melhorar a visibilidade do produto entre os varejistas.<\/p>\n\n\n\n

A classifica\u00e7\u00e3o do sortimento foi feita com base nos dados de prioridade das lojas para melhores vendas. A integra\u00e7\u00e3o adicional com ferramentas de planejamento de rotas e reconhecimento de imagem reduziu o tempo consumido em 12 minutos, permitindo que os usu\u00e1rios cobrissem mais lojas de varejo.<\/p>\n\n\n\n

\u00cdndia<\/strong><\/h3>\n\n\n\n

19\u00ba mercado a entrar em funcionamento, o mercado indiano deste conglomerado utiliza a nossa solu\u00e7\u00e3o Retail Execution, que teve um valor de vendas de $1,8 mil milh\u00f5es no primeiro ano. O sistema que oferecemos explicitamente para a \u00cdndia possui processos ass\u00edncronos para alocar pedidos com valida\u00e7\u00e3o do varejista (limite de cr\u00e9dito, OOS, etc.) e convert\u00ea-los em faturas. Tamb\u00e9m atende ao gerenciamento tribut\u00e1rio complexo com base na configura\u00e7\u00e3o local para facilitar o c\u00e1lculo dos impostos. Com valida\u00e7\u00e3o e aloca\u00e7\u00e3o de pedidos com um clique, nossa solu\u00e7\u00e3o garantiu cancelamentos m\u00ednimos de pedidos para eles. Com nosso sistema implementado, as aprova\u00e7\u00f5es promocionais passaram mais rapidamente de 7 para 1 dia.<\/p>","protected":false},"featured_media":3391,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-3389","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nAmerican Consumer Goods Company Cleans up Sales with Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Ivy mobility resolved sales and operations hurdles for an 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