{"id":15108,"date":"2026-04-14T07:24:47","date_gmt":"2026-04-14T07:24:47","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&#038;p=15108"},"modified":"2026-04-14T07:24:50","modified_gmt":"2026-04-14T07:24:50","slug":"leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/","title":{"rendered":"Cervejaria l\u00edder global reinventa a execu\u00e7\u00e3o de promo\u00e7\u00f5es comerciais com a Ivy Mobility."},"content":{"rendered":"<h4 class=\"wp-block-heading\"><strong>Transformando as promo\u00e7\u00f5es comerciais para escala e execu\u00e7\u00e3o em tempo real.<\/strong><\/h4>\n\n\n\n<p>No mundo dos bens de consumo embalados (CPG), as promo\u00e7\u00f5es comerciais deixaram de ser apenas uma alavanca t\u00e1tica para se tornarem algo muito mais central para o crescimento. Para empresas que operam em grande escala, n\u00e3o se trata mais apenas de realizar promo\u00e7\u00f5es; trata-se de qu\u00e3o r\u00e1pida, precisa e consistentemente elas podem ser executadas em um mercado fragmentado.<\/p>\n\n\n\n<p>Essa cervejaria l\u00edder global no Sudeste Asi\u00e1tico se encontrava exatamente nessa situa\u00e7\u00e3o. Com diversas f\u00e1bricas e uma ampla rede de distribui\u00e7\u00e3o nacional, a empresa j\u00e1 operava em uma escala significativa. Mas, \u00e0 medida que o mercado evolu\u00eda, os sistemas e processos que davam suporte \u00e0s promo\u00e7\u00f5es comerciais come\u00e7aram a mostrar suas limita\u00e7\u00f5es. Para avan\u00e7ar, a empresa firmou uma parceria com a Ivy Mobility para implementar uma plataforma centralizada de Gest\u00e3o de Promo\u00e7\u00f5es Comerciais (TPM), estabelecendo as bases para uma forma mais escal\u00e1vel e em tempo real de gerenciar promo\u00e7\u00f5es.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>O desafio: quando os processos existentes come\u00e7am a te atrasar.<\/strong><\/h4>\n\n\n\n<p>Durante muito tempo, a empresa utilizou c\u00e1lculos de fim de per\u00edodo para processar os benef\u00edcios promocionais. No papel, isso funcionava. Na pr\u00e1tica, gerava atritos. Os varejistas frequentemente tinham que esperar at\u00e9 o final do ciclo para receber os benef\u00edcios, o que afetava o engajamento mais do que o esperado. Ao mesmo tempo, a mudan\u00e7a no setor em dire\u00e7\u00e3o a promo\u00e7\u00f5es instant\u00e2neas, diretamente na nota fiscal, tornou esses atrasos mais vis\u00edveis. O que antes parecia aceit\u00e1vel passou a parecer lento.<\/p>\n\n\n\n<p>\u00c0 medida que os programas de promo\u00e7\u00e3o se tornaram mais complexos e condicionados, as limita\u00e7\u00f5es ficaram mais claras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os benef\u00edcios foram percebidos tardiamente, o que reduziu o impacto imediato das promo\u00e7\u00f5es.<\/li>\n\n\n\n<li>A amplia\u00e7\u00e3o de programas complexos exigiu mais esfor\u00e7o manual do que deveria.<\/li>\n\n\n\n<li>A execu\u00e7\u00e3o na fatura n\u00e3o era poss\u00edvel com os sistemas existentes.<\/li>\n\n\n\n<li>As equipes gastavam muito tempo gerenciando processos em vez de otimizar resultados.<\/li>\n<\/ul>\n\n\n\n<p>Individualmente, esses problemas eram administr\u00e1veis. Juntos, eles criaram um sistema mais dif\u00edcil de escalar e mais lento para responder \u00e0s mudan\u00e7as do mercado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>A abordagem: Construindo um mecanismo de promo\u00e7\u00e3o mais conectado.<\/strong><\/h4>\n\n\n\n<p>Em vez de tentar corrigir falhas individuais, a cervejaria global adotou uma abordagem mais estrutural. O objetivo era simples em princ\u00edpio, mas n\u00e3o trivial de executar: criar um sistema \u00fanico e conectado onde as promo\u00e7\u00f5es pudessem ser definidas uma \u00fanica vez e executadas de forma consistente em todos os lugares.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/pt\/trade-promotion-management-solution\/\">Plataforma TPM da Ivy Mobility<\/a> tornou-se essa camada central. Ela abrange os sistemas existentes e centraliza a l\u00f3gica de promo\u00e7\u00e3o, o que reduz imediatamente a fragmenta\u00e7\u00e3o.<\/p>\n\n\n\n<p>Uma das mudan\u00e7as mais not\u00e1veis foi a transi\u00e7\u00e3o para a execu\u00e7\u00e3o quase em tempo real. As promo\u00e7\u00f5es agora s\u00e3o monitoradas continuamente e os benef\u00edcios, especialmente os de desconto na fatura, s\u00e3o aplicados diretamente no momento da emiss\u00e3o da nota fiscal. Isso elimina a defasagem que existia entre a execu\u00e7\u00e3o e a recompensa.<\/p>\n\n\n\n<p>O processo de liquida\u00e7\u00e3o tamb\u00e9m mudou bastante. Em vez de ser uma atividade com muitas etapas finais, agora segue um fluxo estruturado, com valida\u00e7\u00e3o, aprova\u00e7\u00e3o e liquida\u00e7\u00e3o, integrado ao sistema. \u00c9 mais controlado, mas tamb\u00e9m exige menos esfor\u00e7o das equipes que o gerenciam.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>O que mudou: velocidade, escala e efici\u00eancia no dia a dia.<\/strong><\/h4>\n\n\n\n<p>O impacto da transforma\u00e7\u00e3o se manifesta tanto nos n\u00fameros quanto na forma como as equipes operam no dia a dia.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O sistema agora d\u00e1 suporte a mais de 2.000 vendedores e 250.000 varejistas.<\/li>\n\n\n\n<li>\u00c9 poss\u00edvel executar mais de 1.000 promo\u00e7\u00f5es simultaneamente sem aumentar a complexidade.<\/li>\n\n\n\n<li>Os c\u00e1lculos s\u00e3o totalmente automatizados, eliminando erros de reconcilia\u00e7\u00e3o.<\/li>\n\n\n\n<li>Os prazos de liquida\u00e7\u00e3o foram reduzidos de 25 dias para cerca de 3 dias.<\/li>\n<\/ul>\n\n\n\n<p>Mas al\u00e9m dessas m\u00e9tricas, a mudan\u00e7a tamb\u00e9m \u00e9 operacional. As equipes dedicam menos tempo ao rastreamento e \u00e0 corre\u00e7\u00e3o de problemas e mais tempo a analisar o desempenho das promo\u00e7\u00f5es. Os varejistas, por sua vez, percebem os benef\u00edcios muito mais cedo, o que altera a forma como interagem com os programas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>Fazendo funcionar: Integrando em um ecossistema complexo<\/strong><\/h4>\n\n\n\n<p>Uma das partes menos vis\u00edveis, mas mais importantes da transforma\u00e7\u00e3o, foi a integra\u00e7\u00e3o. Essa grande empresa n\u00e3o trabalhava com um \u00fanico sistema; ela tinha m\u00faltiplos sistemas.<a href=\"https:\/\/ivymobility.com\/pt\/distribution-management-system\/\"> <\/a><a href=\"https:\/\/ivymobility.com\/pt\/distribution-management-system\/\">DMS<\/a>, Plataformas de SFA (Solicita\u00e7\u00e3o de Automa\u00e7\u00e3o de Vendas) e marketplaces, cada uma com sua pr\u00f3pria l\u00f3gica. Fazer com que esses sistemas funcionassem juntos em tempo real exigiu uma abordagem diferente.<\/p>\n\n\n\n<p>A Ivy Mobility apresentou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma camada orientada por API que permite que uma \u00fanica defini\u00e7\u00e3o de promo\u00e7\u00e3o flua entre sistemas.<\/li>\n\n\n\n<li>Um mecanismo baseado em regras que suporta promo\u00e7\u00f5es mais complexas e condicionais.<\/li>\n\n\n\n<li>Controles or\u00e7ament\u00e1rios centralizados para garantir que os gastos permane\u00e7am dentro dos limites.<\/li>\n<\/ul>\n\n\n\n<p>Na pr\u00e1tica, isso criou um ciclo: as promo\u00e7\u00f5es s\u00e3o definidas centralmente, executadas em todos os sistemas e, em seguida, reconciliadas automaticamente. O fluxo \u00e9 cont\u00ednuo e, mais importante, consistente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a><\/a><strong>Considera\u00e7\u00e3o final: Uma mudan\u00e7a que vai al\u00e9m da tecnologia.<\/strong><\/h4>\n\n\n\n<p>O que a cervejaria global fez aqui vai al\u00e9m de uma simples atualiza\u00e7\u00e3o de sistema. Trata-se de uma mudan\u00e7a na forma como as promo\u00e7\u00f5es comerciais s\u00e3o gerenciadas, transformando-as em uma capacidade integrada e em tempo real, em vez de uma s\u00e9rie de processos isolados.<\/p>\n\n\n\n<p>Essa mudan\u00e7a traz benef\u00edcios \u00f3bvios em termos de velocidade e efici\u00eancia, mas tamb\u00e9m altera a forma como a empresa responde ao mercado. As promo\u00e7\u00f5es podem ser mais din\u00e2micas, a execu\u00e7\u00e3o mais previs\u00edvel e o controle mais robusto, sem aumentar a complexidade.<\/p>\n\n\n\n<p>\u00c0 medida que a empresa busca expandir esse modelo para outros mercados, a ideia fundamental permanece relevante para qualquer grande empresa: a gest\u00e3o de promo\u00e7\u00f5es comerciais, quando bem feita, torna-se uma fonte de vantagem.<\/p>","protected":false},"featured_media":15109,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-15108","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Transforming Trade Promotions for Scale and Real-Time Execution In the CPG world, trade promotions have quietly shifted from being just a tactical lever to something much more central to growth. For companies operating at scale, it\u2019s no longer just about running promotions; it\u2019s about how quickly, accurately, and consistently they can be executed across a...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/pt\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T07:24:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"865\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/\",\"url\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/\",\"name\":\"Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility - Ivy Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg\",\"datePublished\":\"2026-04-14T07:24:47+00:00\",\"dateModified\":\"2026-04-14T07:24:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg\",\"width\":2000,\"height\":865},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cervejaria l\u00edder global reinventa a execu\u00e7\u00e3o de promo\u00e7\u00f5es comerciais com a Ivy Mobility - Ivy Mobility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/","og_locale":"pt_BR","og_type":"article","og_title":"Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility - Ivy Mobility","og_description":"Transforming Trade Promotions for Scale and Real-Time Execution In the CPG world, trade promotions have quietly shifted from being just a tactical lever to something much more central to growth. For companies operating at scale, it\u2019s no longer just about running promotions; it\u2019s about how quickly, accurately, and consistently they can be executed across a...","og_url":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/","og_site_name":"Ivy Mobility","article_modified_time":"2026-04-14T07:24:50+00:00","og_image":[{"width":2000,"height":865,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/","url":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/","name":"Cervejaria l\u00edder global reinventa a execu\u00e7\u00e3o de promo\u00e7\u00f5es comerciais com a Ivy Mobility - Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg","datePublished":"2026-04-14T07:24:47+00:00","dateModified":"2026-04-14T07:24:50+00:00","breadcrumb":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg.jpeg","width":2000,"height":865},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/casestudies\/leading-global-brewer-reimagines-trade-promotion-execution-with-ivy-mobility\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Leading Global Brewer Reimagines Trade Promotion Execution with Ivy Mobility"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Mobilidade Ivy","description":"| Solu\u00e7\u00e3o inteligente de rota para o mercado para a ind\u00fastria de bens de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Mobilidade Ivy","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/299208.jpg-1024x443.jpeg",1024,443,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/casestudies\/15108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/types\/casestudies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/media\/15109"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/media?parent=15108"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/case-study-category?post=15108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}