{"id":10910,"date":"2023-11-30T04:31:12","date_gmt":"2023-11-30T04:31:12","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&#038;p=10910"},"modified":"2024-06-01T17:29:42","modified_gmt":"2024-06-01T17:29:42","slug":"leading-pet-foods-company-improves-efficiency-cost-effectiveness-of-supply-chain-in-mexico-with-ivy-route-optimizer","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/pt\/casestudies\/leading-pet-foods-company-improves-efficiency-cost-effectiveness-of-supply-chain-in-mexico-with-ivy-route-optimizer\/","title":{"rendered":"Empresa l\u00edder em alimentos para animais de estima\u00e7\u00e3o melhora a efici\u00eancia e o custo-benef\u00edcio da cadeia de suprimentos no M\u00e9xico com o Ivy Route Optimizer"},"content":{"rendered":"<p>Uma importante empresa de alimentos para animais de estima\u00e7\u00e3o com sede nos Estados Unidos, com um portf\u00f3lio de mais de 50 marcas, colaborou com a Ivy Mobility para melhorar seu planejamento e execu\u00e7\u00e3o de distribui\u00e7\u00e3o no M\u00e9xico. As prioridades estrat\u00e9gicas da empresa incluem melhorar o desempenho financeiro, garantir um crescimento de qualidade e causar um impacto social positivo. Al\u00e9m disso, a marca est\u00e1 a avan\u00e7ar ativamente nas suas iniciativas de sustentabilidade, ao mesmo tempo que se esfor\u00e7a consistentemente pelo bem-estar das comunidades locais que serve.<\/p>\n\n\n\n<p><b>Mercado: M\u00e9xico&nbsp;<\/b><br><b>N\u00ba de Distribuidores: 25+<\/b><br><b>N\u00ba de varejistas: mais de 60.000<\/b><br><b>M\u00e9dia de pedidos di\u00e1rios: mais de 4.000<\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desafios na efici\u00eancia operacional<\/strong><\/h3>\n\n\n\n<p>A empresa pretende aumentar a sua presen\u00e7a no mercado mexicano e duplicar a sua produ\u00e7\u00e3o nos pr\u00f3ximos tr\u00eas anos. Esta expans\u00e3o \u00e9 uma resposta ao aumento substancial de dois d\u00edgitos na posse de animais de estima\u00e7\u00e3o em todo o mundo. No mercado mexicano, a maioria dos players locais ofereciam principalmente variantes de alimentos secos, apresentando uma oportunidade para a gigante de alimentos para animais de estima\u00e7\u00e3o ganhar participa\u00e7\u00e3o de mercado atrav\u00e9s da introdu\u00e7\u00e3o de variantes de alimentos \u00famidos. No entanto, \u00e0 medida que a empresa expandiu as suas opera\u00e7\u00f5es, encontrou desafios, incluindo encaminhamento manual e planeamento de visitas para os seus <strong><a href=\"https:\/\/ivymobility.com\/pt\/case-study\/enhancing-product-distribution-strategies-in-asian-markets-for-a-prominent-us-based-cpg-firm\/\">for\u00e7a de trabalho de distribui\u00e7\u00e3o<\/a><\/strong> e representantes de vendas. Esses processos manuais revelaram-se demorados, levaram \u00e0 diminui\u00e7\u00e3o da efici\u00eancia operacional e resultaram na utiliza\u00e7\u00e3o excessiva de recursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Acompanhamento de KPI em tempo real<\/strong><\/h3>\n\n\n\n<p>A empresa Pet Food precisava de rastreamento em tempo real para monitorar e supervisionar sua rede de distribui\u00e7\u00e3o em toda a Am\u00e9rica Latina. Ao integrar o Ivy Route Optimizer, eles ganharam visibilidade de KPIs e par\u00e2metros para melhorar a efici\u00eancia operacional e o desempenho geral.<\/p>\n\n\n\n<p>1. <b>Efici\u00eancia operacional:<\/b> <strong><a href=\"https:\/\/ivymobility.com\/pt\/route-accounting-system\/\">Otimizador de rota de Ivy<\/a><\/strong> considera mais de 13 par\u00e2metros para construir as rotas mais otimizadas para os representantes de vendas. A solu\u00e7\u00e3o poderia minimizar atrasos, reduzir custos e maximizar a efic\u00e1cia global da rede de distribui\u00e7\u00e3o para garantir que os produtos cheguem aos seus destinos de forma atempada, econ\u00f3mica e fi\u00e1vel.<\/p>\n\n\n\n<p>2. <b>Hor\u00e1rios de trabalho:<\/b> A empresa teve como objetivo aumentar a efici\u00eancia de seus funcion\u00e1rios. Com o planejamento manual de rotas, a equipe investiu horas adicionais na elabora\u00e7\u00e3o de uma rota eficaz. No entanto, com a introdu\u00e7\u00e3o do otimizador de rotas baseado em IA e ML da Ivy Mobility, a equipe obteve melhores resultados de maneira mais eficiente em termos de tempo.<\/p>\n\n\n\n<p>3. <b>Aloca\u00e7\u00e3o de recursos:<\/b> O planejamento ineficaz fez com que a empresa subutilizasse alguns recursos e sobrecarregasse outros. Com a implementa\u00e7\u00e3o do <strong><a href=\"https:\/\/ivymobility.com\/pt\/ebook-van-sales-software-for-2023\/\">Solu\u00e7\u00e3o Ivy Mobility<\/a><\/strong>, todos os recursos poderiam ser utilizados de forma eficiente, minimizando inefici\u00eancias no sistema. As carrinhas foram carregadas at\u00e9 \u00e0 sua capacidade m\u00e1xima, contribuindo para a redu\u00e7\u00e3o da pegada de carbono da organiza\u00e7\u00e3o.<\/p>\n\n\n\n<p>4. <b>Gerenciamento de capacidade de carga \u00fatil:<\/b>&nbsp;Todo <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/empowering-presellers-for-improved-efficiency-and-growth-in-direct-store-delivery\/\">entrega<\/a><\/strong> a van deve ter um estoque adequado para atender aos pedidos alocados. O Ivy Route Optimizer garante e supervisiona a quantidade de carga adequada para cada van de entrega para otimizar o consumo de combust\u00edvel e contribuir para os esfor\u00e7os de sustentabilidade.<\/p>\n\n\n\n<p>5. <b>Cumprimento de pedidos:<\/b> As empresas monitoram a efici\u00eancia de todo o processo rastreando todos os pedidos atribu\u00eddos em rela\u00e7\u00e3o ao n\u00famero total de pedidos atendidos. O Ivy Route Optimizer garante a entrega di\u00e1ria do m\u00e1ximo de pedidos, minimizando a utiliza\u00e7\u00e3o de recursos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Melhorando os processos de neg\u00f3cios de forma sustent\u00e1vel<\/strong><\/h3>\n\n\n\n<p>Nossas equipes colaboraram com mais de 25 distribuidores atendendo mais de 60.000<strong><a href=\"https:\/\/ivymobility.com\/pt\/case-study\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\"> lojas de varejo<\/a><\/strong> em toda a Am\u00e9rica Latina. Esta colabora\u00e7\u00e3o resultou no processamento de uma m\u00e9dia de 4.000 pedidos di\u00e1rios, totalizando 40 toneladas de produtos entregues em diversas vans.<\/p>\n\n\n\n<p>Com a implementa\u00e7\u00e3o do Ivy Route Optimizer, todas as vans foram otimizadas para viajar 450 horas di\u00e1rias, percorrendo um m\u00ednimo de 3.000 milhas coletivamente. As vans foram utilizadas em sua capacidade m\u00e1xima, garantindo que n\u00e3o houvesse desperd\u00edcio de recursos como combust\u00edvel, m\u00e3o de obra e ve\u00edculos.<\/p>\n\n\n\n<p>O Ivy Route Optimizer reduziu com sucesso o esfor\u00e7o necess\u00e1rio para o planejamento de rotas e visitas pela for\u00e7a de trabalho em 75%. Tarefas que antes consumiam 4 horas para os executivos agora podem ser realizadas em apenas uma hora. Os representantes de entrega melhoraram a cobertura das visitas em 8%, contribuindo para uma melhor taxa de cumprimento da for\u00e7a de campo. Os representantes de vendas obtiveram uma economia di\u00e1ria de tempo de viagem de 13%.<\/p>\n\n\n\n<p>\u2014<br>Concluindo, a ado\u00e7\u00e3o de solu\u00e7\u00f5es tecnol\u00f3gicas que agilizam processos torna-se crucial para empresas que buscam ganhos de efici\u00eancia. Para <strong><a href=\"https:\/\/ivymobility.com\/pt\/ai-trends-2023-reshaping-cpg-operations\/\">Empresas de bens de consumo<\/a><\/strong>, o valor real surge quando h\u00e1 um aumento substancial na produtividade e uma redu\u00e7\u00e3o no tempo gasto pelos seus agentes de campo. A ado\u00e7\u00e3o de tecnologias de ponta baseadas em IA, como o Ivy Route Optimizer, eleva a produtividade e a efici\u00eancia de sua for\u00e7a de campo.<\/p>\n\n\n\n<p>Para explorar toda a gama de benef\u00edcios, convidamos voc\u00ea a <strong><a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\">agende uma demonstra\u00e7\u00e3o<\/a><\/strong> e experimente em primeira m\u00e3o nossos mais recentes avan\u00e7os em IA.<\/p>","protected":false},"featured_media":10912,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-10910","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pet Foods Company Improves Efficiency with Ivy Route Optimizer<\/title>\n<meta name=\"description\" content=\"Leading Pet Foods Company Improves Efficiency 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