{"id":9465,"date":"2022-12-07T04:38:08","date_gmt":"2022-12-07T04:38:08","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=9465"},"modified":"2024-09-13T04:54:43","modified_gmt":"2024-09-13T04:54:43","slug":"distribution-software-digital-transformation-in-2023","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/distribution-software-digital-transformation-in-2023\/","title":{"rendered":"Software de distribui\u00e7\u00e3o e transforma\u00e7\u00e3o digital em 2023"},"content":{"rendered":"<p><a href=\"https:\/\/www.mckinsey.com\/capabilities\/strategy-and-corporate-finance\/our-insights\/how-covid-19-has-pushed-companies-over-the-technology-tipping-point-and-transformed-business-forever\" target=\"_blank\" rel=\"noopener\"><b>A pandemia ajudou as empresas a adotar a transforma\u00e7\u00e3o digital muito mais rapidamente do que o previsto<\/b><\/a>, e o objetivo final da transforma\u00e7\u00e3o digital \u00e9 que a organiza\u00e7\u00e3o atenda melhor os clientes. Com as vendas secund\u00e1rias de bens de consumo, apenas aproveitar tecnologias como software de gest\u00e3o de distribui\u00e7\u00e3o e entrega direta na loja n\u00e3o \u00e9 suficiente. A transforma\u00e7\u00e3o digital das vendas de CPG deve ser uma abordagem e uma mentalidade abrangentes que voc\u00ea traz para toda a organiza\u00e7\u00e3o e para as for\u00e7as de campo. Al\u00e9m disso, as empresas e distribuidores de CPG enfrentam desafios \u00fanicos na cadeia de fornecimento de esgotamento das margens de lucro e opera\u00e7\u00f5es n\u00e3o sustent\u00e1veis.<\/p>\n\n\n\n<p>Dito de forma simplista, a transforma\u00e7\u00e3o digital n\u00e3o consiste na compra de ferramentas e tecnologia em bens de consumo. \u00c9 o caminho para a sobreviv\u00eancia das empresas no futuro e para a melhoria dos resultados financeiros, e come\u00e7a com o direito <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/6-factors-to-consider-for-your-distribution-management-strategy\/\">gerenciamento de distribui\u00e7\u00e3o<\/a><\/strong> software- a tecnologia certa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Complexidades da cadeia de abastecimento de bens de consumo<\/strong><\/h4>\n\n\n\n<p>Com a digitaliza\u00e7\u00e3o, as empresas podem alcan\u00e7ar clientes em qualquer lugar - escrit\u00f3rios, shoppings, casas, etc., em seus dispositivos m\u00f3veis e e-mails. No entanto, isso tornou as coisas desafiadoras, com todos lutando pelo engajamento do consumidor. Com uma ind\u00fastria de nicho como bens de consumo, os desafios s\u00e3o numerosos e \u00fanicos, e as marcas se esfor\u00e7am para chamar a aten\u00e7\u00e3o dos consumidores.<\/p>\n\n\n\n<p>Al\u00e9m da intensa competi\u00e7\u00e3o pela aten\u00e7\u00e3o dos consumidores, a\u00a0<strong><a href=\"https:\/\/ivymobility.com\/pt\/ebooks\/consumer-goods-technology-trends-2023\/\">ind\u00fastria de bens de consumo<\/a><\/strong>\u00a0est\u00e1 avan\u00e7ando em dire\u00e7\u00e3o a opera\u00e7\u00f5es sustent\u00e1veis, ao mesmo tempo em que atende a padr\u00f5es de conformidade rigorosos e mant\u00e9m uma presen\u00e7a omnicanal. Esses desafios abocanham grandes fatias dos lucros das empresas e distribuidores de CPG quando n\u00e3o s\u00e3o bem aproveitados.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/12\/Downloader.la-63901da4538b7.jpg\" alt=\"Realidade aumentada\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Transforma\u00e7\u00e3o Digital em CPG<\/b><\/h3>\n\n\n\n<p>Tal como discutido anteriormente, a transforma\u00e7\u00e3o digital para as empresas de bens de consumo j\u00e1 n\u00e3o \u00e9 um desejo, mas uma quest\u00e3o de sobreviv\u00eancia.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Etapa 1: Software de gerenciamento de distribui\u00e7\u00e3o<\/h4>\n\n\n\n<p>O primeiro passo da transforma\u00e7\u00e3o digital na cadeia de abastecimento \u00e9 a digitaliza\u00e7\u00e3o da distribui\u00e7\u00e3o, o que significa ajudar os distribuidores a encontrar software adequado para simplificar a recep\u00e7\u00e3o e o atendimento de pedidos e <strong><a href=\"https:\/\/ivymobility.com\/pt\/distribution-management-system\/\">gerenciamento de distribui\u00e7\u00e3o<\/a><\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/12\/Downloader.la-63901e4f145a5.jpg\" alt=\"Sistema de gerenciamento de distribui\u00e7\u00e3o baseado em nuvem\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Etapa 2: Automa\u00e7\u00e3o da For\u00e7a de Vendas<\/h4>\n\n\n\n<p>A segunda etapa envolve digitalizar os agentes da for\u00e7a de campo e oferecer-lhes uma solu\u00e7\u00e3o customizada para suas necessidades di\u00e1rias para simplificar tarefas e melhorar realiza\u00e7\u00f5es. A transforma\u00e7\u00e3o digital das for\u00e7as de campo com uma ferramenta de automa\u00e7\u00e3o da for\u00e7a de vendas economiza tempo, aumenta a produtividade e a efici\u00eancia e atinge as metas com mais rapidez.<\/p>\n\n\n\n<p>Os distribuidores podem usar&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/pt\/direct-store-delivery\/\">Sistemas de entrega direta na loja<\/a><\/strong>&nbsp;para melhorar a movimenta\u00e7\u00e3o de produtos. Subdistribuidores ou lojas de varejo podem usar efetivamente os sistemas DSD para garantir a disponibilidade do produto no dep\u00f3sito<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Etapa 3: Mercado DTC<\/h4>\n\n\n\n<p>O terceiro passo \u00e9 configurar solu\u00e7\u00f5es de software para mercados que atendem a varejistas que desejam fazer pedidos de fabricantes. Os aplicativos do Marketplace ajudam voc\u00ea a distribuir produtos nas lojas, mesmo em situa\u00e7\u00f5es sem precedentes, e ajudam a otimizar sua for\u00e7a de trabalho, j\u00e1 que menos representantes de vendas podem gerenciar pedidos e entregas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Etapa 4: IA\/ML e reconhecimento de imagem<\/h4>\n\n\n\n<p>Os fabricantes geralmente contratam comerciantes que garantem que as lojas de varejo sejam bem mantidas e abastecidas. A digitaliza\u00e7\u00e3o pode lidar com tudo, desde a organiza\u00e7\u00e3o de planogramas at\u00e9 a recria\u00e7\u00e3o de corredores em v\u00e1rios mercados para garantir que as vendas estejam sempre \u00e0 frente. Com <strong><a href=\"https:\/\/ivymobility.com\/pt\/ebooks\/image-recognition-powered-by-ivy-eye-for-improved-profitability\/\">Olho de hera<\/a><\/strong>, nosso software de reconhecimento de imagem, as empresas de bens de consumo podem automatizar e simplificar essas tarefas rotineiras que, de outra forma, seriam executadas manualmente.<\/p>\n\n\n\n<p>As partes interessadas podem tomar decis\u00f5es eficazes com an\u00e1lise e processamento de dados com IA\/ML. <strong><a href=\"https:\/\/ivymobility.com\/pt\/ivy-recommender\/\">Mecanismos de recomenda\u00e7\u00e3o inteligentes<\/a><\/strong> pode fazer recomenda\u00e7\u00f5es de produtos para vendas e solu\u00e7\u00f5es anal\u00edticas garantem que voc\u00ea tenha uma vis\u00e3o panor\u00e2mica de seus neg\u00f3cios, clientes e padr\u00f5es de compra.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Raz\u00f5es para investir na transforma\u00e7\u00e3o digital<\/b><\/h4>\n\n\n\n<p><strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/drive-digital-transformation-with-distributor-management-software\/\">Transforma\u00e7\u00e3o Digital<\/a><\/strong> permite que as organiza\u00e7\u00f5es conectem processos de neg\u00f3cios fragmentados em um s\u00f3 e eliminem silos. Cada processo conectado traria dados que convergiriam em uma \u00fanica fonte, permitindo \u00e0 organiza\u00e7\u00e3o ter uma vis\u00e3o de 360 graus dos clientes, processos e resultados. Veja por que sua organiza\u00e7\u00e3o precisa de transforma\u00e7\u00e3o digital:<\/p>\n\n\n\n<p>1. Para que um banco de dados de origem \u00fanica divida os dados para melhorar a visibilidade e a medi\u00e7\u00e3o do desempenho<br>2. Aproveite os insights de uma \u00fanica fonte de dados para melhorar todos os aspectos da jornada do cliente<br>3. Aumente a efici\u00eancia interna e reduza custos simplificando processos<br>4. Acesso a insights acion\u00e1veis com base nas tend\u00eancias e no comportamento do cliente para identificar novas oportunidades<br>5. Simplifique processos e tarefas operacionais para capacitar seus funcion\u00e1rios<br>6. Simplifique a produ\u00e7\u00e3o e expanda as opera\u00e7\u00f5es investindo recursos adicionais conforme e quando necess\u00e1rio<br>7. Crie estrat\u00e9gias para vencer os concorrentes utilizando an\u00e1lises e feedback do mercado<br>8. Processe informa\u00e7\u00f5es e dados em tempo real quase imediatamente para ajudar a gerenciar o invent\u00e1rio com efici\u00eancia<br>9. Melhore as vendas promovendo SKUs com base em insights e m\u00e9tricas derivadas de uma \u00fanica fonte de dados<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Conclus\u00e3o<\/b><\/h4>\n\n\n\n<p>Os dados mostram que o mercado global de transforma\u00e7\u00e3o digital crescer\u00e1 para&nbsp;<a href=\"https:\/\/www.globenewswire.com\/news-release\/2020\/08\/14\/2078517\/0\/en\/The-World-s-Digital-Transformation-Industry-2020-2025-Trends-Opportunities-and-Competitive-Landscape.html\" target=\"_blank\" rel=\"noopener\"><b>$1.009,8 bilh\u00f5es<\/b><\/a>&nbsp;at\u00e9 2025. Ela promete crescer a um CAGR de 16,5% de $469,8 bilh\u00f5es em 2020. Como uma empresa de CPG, deixar de embarcar na transforma\u00e7\u00e3o digital significa oportunidades perdidas, perda de receita e uma trajet\u00f3ria de crescimento n\u00e3o t\u00e3o promissora .<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\"><b>Reserve sua demonstra\u00e7\u00e3o<\/b><\/a>&nbsp;conosco hoje para encontrar trajet\u00f3rias de vendas satisfat\u00f3rias para 2023.<\/p>","protected":false},"featured_media":9469,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-9465","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribution Software &amp; 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