{"id":8005,"date":"2022-08-29T10:20:37","date_gmt":"2022-08-29T10:20:37","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=8005"},"modified":"2024-09-13T05:13:43","modified_gmt":"2024-09-13T05:13:43","slug":"5-critical-distribution-management-system-challenges-to-overcome","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/5-critical-distribution-management-system-challenges-to-overcome\/","title":{"rendered":"5 desafios cr\u00edticos do sistema de gerenciamento de distribui\u00e7\u00e3o a serem superados"},"content":{"rendered":"<p>Como os bens de consumo viajam da f\u00e1brica at\u00e9 a prateleira? A solu\u00e7\u00e3o route-to-market (RTM) \u00e9 a resposta. Uma solu\u00e7\u00e3o RTM eficaz concentra-se no consumidor e tamb\u00e9m nos objetivos estrat\u00e9gicos do neg\u00f3cio. Tendo em mente objetivos de longo e curto prazo, as solu\u00e7\u00f5es RTM proporcionam aos CPGs a flexibilidade para modificar e apoiar as suas opera\u00e7\u00f5es e processos de distribui\u00e7\u00e3o.<\/p>\n\n\n\n<p>Um Sistema de Gest\u00e3o de Distribuidores (DMS) \u00e9 fundamental para a estrat\u00e9gia de rota at\u00e9 o mercado de uma empresa de bens de consumo e tornou-se onipresente nos \u00faltimos anos, \u00e0 medida que as empresas se tornam digitais. Mas os dados mostram que apenas&nbsp;<strong><a href=\"https:\/\/www.bcg.com\/capabilities\/digital-technology-data\/digital-transformation\/overview?utm_source=search&amp;utm_medium=cpc&amp;utm_campaign=digital&amp;utm_description=none&amp;utm_topic=digital_transformation&amp;utm_geo=india&amp;utm_content=digital_transformation_general&amp;gclid=CjwKCAjwo_KXBhAaEiwA2RZ8hAiX3jLUvbxEDaFwtgLhh7utkTqhGZ5UqDAi7WW2vaKN2PXQkkpjGBoCLzQQAvD_BwE\">30%<\/a><\/strong>&nbsp;de todas as transforma\u00e7\u00f5es digitais s\u00e3o bem-sucedidas. Ent\u00e3o, o que faz o resto do 70% falhar? Vamos entender os desafios enfrentados ao adotar uma solu\u00e7\u00e3o DMS em nuvem e o que evitar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que n\u00e3o ter em um sistema de gerenciamento de distribui\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Visualiza\u00e7\u00e3o de estoque atrasado<\/strong><\/h4>\n\n\n\n<p>O gerenciamento de estoque \u00e9 essencial para o sucesso na cadeia de suprimentos de bens de consumo, e voc\u00ea pode gerenciar estoques de maneira eficaz com um sistema de gerenciamento de distribui\u00e7\u00e3o que garante o rastreamento de estoque em tempo real. A&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/pt\/distribution-management-system\/\">solu\u00e7\u00e3o DMS em nuvem<\/a><\/strong>&nbsp;ajuda grandes fabricantes e distribuidores a capturar detalhes de pedidos, gerenciar promo\u00e7\u00f5es e planejar estrat\u00e9gias para impulsionar a gera\u00e7\u00e3o de receita. Uma solu\u00e7\u00e3o DMS perfeita para opera\u00e7\u00f5es de distribui\u00e7\u00e3o modernas deve ter um recurso de gerenciamento de invent\u00e1rio ao vivo que forne\u00e7a uma vis\u00e3o de invent\u00e1rio em tempo real para que as empresas obtenham insights acion\u00e1veis, gerem previs\u00f5es e fiquem no topo das vendas. Se o seu DMS n\u00e3o suportar atualiza\u00e7\u00f5es em tempo real do invent\u00e1rio das atividades de campo, voc\u00ea n\u00e3o conseguir\u00e1 acompanhar o ritmo das demandas vol\u00e1teis do mercado.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Downloader.la-630c8eae37c38.jpg\" alt=\"Realidade aumentada\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gest\u00e3o ineficaz de promo\u00e7\u00f5es comerciais<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Downloader.la-630c90bf823f2.jpg\" alt=\"Sistema de gerenciamento de distribui\u00e7\u00e3o baseado em nuvem\"\/><\/figure>\n\n\n\n<p>As empresas de bens de consumo t\u00eam de lidar com clientes que as ignoram quando n\u00e3o conseguem ver os seus produtos normais nas prateleiras. Eles passam a escolher uma segunda op\u00e7\u00e3o ou a marca que oferece as melhores promo\u00e7\u00f5es ou brindes. A melhor maneira de superar a diminui\u00e7\u00e3o da fidelidade \u00e0 marca \u00e9 estar dispon\u00edvel nas prateleiras o tempo todo. Al\u00e9m de ter um otimizado&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/trade-promotions-best-practices-for-consumer-goods\/\">Estrat\u00e9gia de promo\u00e7\u00e3o comercial<\/a><\/strong>&nbsp;integrado ao sistema de gerenciamento de distribui\u00e7\u00e3o ajuda no planejamento e gerenciamento de suas campanhas promocionais.<\/p>\n\n\n\n<p>Seu DMS deve oferecer os recursos mais avan\u00e7ados para gerenciar descontos e promo\u00e7\u00f5es nas prateleiras, com insights derivados de campanhas anteriores e outras fontes relevantes. No mundo em constante mudan\u00e7a do consumismo, oferecer promo\u00e7\u00f5es personalizadas a grandes e pequenos distribuidores com base nos volumes de vendas e quantidades de pedidos beneficia enormemente os fabricantes. Os fabricantes podem gerar o melhor valor, oferecer grandes incentivos e descontos exclusivos que incentivam os distribuidores a continuar neg\u00f3cios com sua empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Desafios do gerenciamento de pedidos omnicanal<\/b><\/h4>\n\n\n\n<p>Gerenciando a recep\u00e7\u00e3o de pedidos de todos os lados <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/using-mobile-solutions-for-wholesale-distribution\/\">m\u00faltiplos canais para Distribuidores<\/a><\/strong> \u00e9 uma luta. A incapacidade de rastrear as vendas secund\u00e1rias at\u00e9 o n\u00edvel mais baixo pode prejudicar suas opera\u00e7\u00f5es de distribui\u00e7\u00e3o e aumentar as despesas operacionais. Um sistema de gerenciamento de distribui\u00e7\u00e3o com uma abordagem baseada em dados ajuda as empresas a garantir que eles estejam prontamente dispon\u00edveis em diferentes armaz\u00e9ns, gerenciar e aprovar quantidades de pedidos feitos por v\u00e1rios distribuidores e gerenciar facilmente devolu\u00e7\u00f5es ou produtos vencidos. Cada ponto da jornada oferece uma oportunidade de apresentar uma \u00f3tima experi\u00eancia ao cliente, aumentar a reten\u00e7\u00e3o e obter receita. Recursos adicionais como aloca\u00e7\u00e3o em massa e troca de SKU garantem que um sistema de IA\/ML processe essas configura\u00e7\u00f5es para garantir que um DMS possa automatizar essas tarefas triviais, ajudando os fabricantes a economizar tempo no processamento de pedidos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Armadilhas no fluxo de trabalho de distribui\u00e7\u00e3o<\/b><\/h4>\n\n\n\n<p>O antigo modelo de neg\u00f3cios exigia que administradores e empresas se envolvessem na realiza\u00e7\u00e3o manual de tarefas, complicando assim os processos envolvidos nas opera\u00e7\u00f5es de um neg\u00f3cio. O software de gerenciamento de distribui\u00e7\u00e3o deve garantir a automa\u00e7\u00e3o de tarefas que, de outra forma, seriam conclu\u00eddas manualmente. O perfeito <strong><a href=\"https:\/\/ivymobility.com\/pt\/ebooks\/consumer-goods-technology-trends-2023\/\">Solu\u00e7\u00e3o DMS<\/a><\/strong> deve melhorar a colabora\u00e7\u00e3o entre os supervisores e as equipes de vendas. Um software DMS deve ter aplicativos baseados em hierarquia que ajudem a monitorar o desempenho da equipe e os KPIs. As aprova\u00e7\u00f5es do fluxo de trabalho exigem que as partes interessadas as aprovem em v\u00e1rios est\u00e1gios. Com fluxos de trabalho de aprova\u00e7\u00e3o digital, as empresas economizam muito tempo enquanto aumentam a transpar\u00eancia e melhoram a colabora\u00e7\u00e3o no sistema.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Previs\u00e3o inadequada<\/b><\/h4>\n\n\n\n<p>A falta de dados empresariais em tempo real pode afetar as previs\u00f5es e influenciar a capacidade das empresas de bens de consumo de fazerem escolhas informadas. A previs\u00e3o garante que os fabricantes produzam a quantidade correta de produtos para uma determinada esta\u00e7\u00e3o. Com previs\u00f5es eficazes, os fabricantes economizam dinheiro, reduzindo o risco de excesso de estoque nos armaz\u00e9ns, limitando o prazo de validade das mercadorias e ajudando a transportar os produtos para as prateleiras com mais rapidez. A previs\u00e3o usando algoritmos avan\u00e7ados de IA\/ML que empregam dados hist\u00f3ricos de vendas, dados demogr\u00e1ficos, an\u00e1lise de lojas concorrentes e v\u00e1rios outros par\u00e2metros \u00e9 fundamental para prever vendas de canal, cargas de rota e desempenho da equipe de vendas. Considere usar um sistema DMS que utilize previs\u00e3o para fornecer <strong><a href=\"https:\/\/ivymobility.com\/pt\/ivy-recommender\/\">Recomenda\u00e7\u00f5es de SKU<\/a><\/strong>, quantidade prevista do pedido, cargas estimadas da van, etc.<\/p>\n\n\n\n<p>\u2014-<br>O dom\u00ednio dos bens de consumo embarcou numa jornada de transforma\u00e7\u00e3o digital onde apenas 30% de empresas conseguiram ter sucesso eficaz. Como uma solu\u00e7\u00e3o de n\u00edvel empresarial, <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/distribution-software-digital-transformation-in-2023\/\">Software DMS<\/a><\/strong> deve ser altamente personaliz\u00e1vel para atender aos requisitos globais e locais de cada empresa, apoiando sua estrat\u00e9gia de rota para o mercado, ao mesmo tempo que mant\u00e9m alguns dos principais recursos de um DMS moderno abordados neste blog.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\"><b>Agende uma demonstra\u00e7\u00e3o<\/b> <\/a>conosco para entender nossa oferta e recursos de nossa solu\u00e7\u00e3o Cloud DMS para bens de consumo.<\/p>","protected":false},"featured_media":8009,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-8005","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Critical Distribution Management System Challenges to Overcome<\/title>\n<meta name=\"description\" content=\"Distribution management systems have to reduce work for manufacturers and distributors. 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