{"id":5764,"date":"2022-06-23T12:36:27","date_gmt":"2022-06-23T12:36:27","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&p=5764"},"modified":"2024-09-13T16:42:22","modified_gmt":"2024-09-13T16:42:22","slug":"reimagining-intelligent-solutions-to-boost-consumer-goods-sales-by-5","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/reimagining-intelligent-solutions-to-boost-consumer-goods-sales-by-5\/","title":{"rendered":"Reimaginando solu\u00e7\u00f5es inteligentes para aumentar as vendas de bens de consumo em 5%"},"content":{"rendered":"

Se voc\u00ea \u00e9 um entusiasta da digitaliza\u00e7\u00e3o com experi\u00eancia em tecnologia, deve conhecer os recomendadores e como eles t\u00eam o potencial de mudar a maneira como voc\u00ea trabalha com sugest\u00f5es e insights. No entanto, poucas pessoas sabem quanto trabalho \u00e9 necess\u00e1rio para construir um mecanismo de recomenda\u00e7\u00e3o altamente eficaz e as verdadeiras dificuldades que os cientistas de dados enfrentam para alcan\u00e7ar esses resultados.<\/p>\n\n\n\n

Construir um Recomendador do zero, com base no palpite de que ele se tornar\u00e1 uma das inven\u00e7\u00f5es mais procuradas de todos os tempos, \u00e9 uma hist\u00f3ria que vale a pena ler. Preeti Menon, buscando aperfei\u00e7oar um avan\u00e7o tecnol\u00f3gico relativamente novo e em ritmo acelerado, compartilha sua hist\u00f3ria e se esfor\u00e7a para tornar o Ivy Recommender um dos recomendadores mais precisos e acion\u00e1veis atualmente dispon\u00edveis no mercado.<\/p>\n\n\n\n

Concebendo o futuro<\/strong><\/h4>\n\n\n\n

Nossos estrategistas de produto, como sempre, conceberam essa ideia \u00e0 frente de seu tempo e a levaram adiante. Nosso ind\u00fastria de bens de consumo<\/a><\/strong> o conhecimento e a nossa paix\u00e3o por tornar nossas solu\u00e7\u00f5es melhores e mais inteligentes nos ajudaram na transi\u00e7\u00e3o de uma plataforma comercial unificada para uma rota inteligente para o mercado. Poder\u00edamos criar um modelo funcional com precis\u00e3o 95% em 1 ano e meio.<\/p>\n\n\n\n

\"Solu\u00e7\u00f5es<\/figure>\n\n\n\n

Aperfei\u00e7oando o Algoritmo <\/strong><\/h4>\n\n\n\n

Desde o in\u00edcio, nossas equipes tiveram uma miss\u00e3o, ideia e vis\u00e3o focadas. Criamos um algoritmo quase perfeito que funcionaria para empresas que variavam muito em tamanho e ofertas. Apesar de todos os altos e baixos durante a cria\u00e7\u00e3o da solu\u00e7\u00e3o, acredit\u00e1vamos que um fator inteligente mudaria a forma como as empresas de bens de consumo se concentravam nos seus clientes.<\/p>\n\n\n\n

Com cientistas de dados e desenvolvedores a bordo, a equipe personalizou o algoritmo selecionado para atender \u00e0s necessidades espec\u00edficas do nosso nicho. A otimiza\u00e7\u00e3o r\u00e1pida nos ajudou a conhecer e vencer a ind\u00fastria padr\u00f5es de desempenho do recomendador<\/strong><\/a>. Conforme o desenvolvimento progredia, a equipe tamb\u00e9m percebeu que o modelo est\u00e1tico usual n\u00e3o funcionaria, ent\u00e3o tivemos que recriar um modelo din\u00e2mico que utilizasse resultados de opera\u00e7\u00f5es anteriores e os reprocessasse para aprender, aumentando assim a precis\u00e3o dos resultados do mecanismo de IA e ML.<\/p>\n\n\n\n

Improvisando a Performance<\/b><\/h4>\n\n\n\n
\"Solu\u00e7\u00f5es<\/figure>\n\n\n\n

A equipe esperava fornecer aos nossos clientes pelo menos um aumento de receita 2%, promovendo vendas nas mesmas lojas. Este ROI foi uma aposta que qualquer CIO do mundo do CPG teria aceitado com prazer. Com o tempo, nossa equipe alcan\u00e7ou 5% de crescimento de receita com nosso algoritmo din\u00e2mico para alguns clientes, e esperamos ver um n\u00famero ainda melhor.<\/p>\n\n\n\n

Com anos de dados, nossa solu\u00e7\u00e3o seleciona insights inteligentes e recomenda\u00e7\u00f5es pr\u00e1ticas que simplificam as estrat\u00e9gias de vendas dos agentes de campo, permitindo-lhes atingir seus KPIs mais rapidamente e, ao mesmo tempo, ajudando os fabricantes a gerar mais receita com a implementa\u00e7\u00e3o de nossa solu\u00e7\u00e3o.<\/p>\n\n\n\n

Nascer empresas de CPG digitais<\/strong><\/a> t\u00eam coletado dados aleatoriamente, enquanto as empresas legadas nunca tiveram a oportunidade de analisar seus dados em um \u00fanico local. Ao longo dos anos, ajudamos alguns grandes conglomerados a coletar e armazenar dados em um \u00fanico data mart para identificar e recuperar insights acion\u00e1veis. Nossa equipe obteve suporte e recomenda\u00e7\u00f5es constantes de nossos clientes, que prontamente nos ajudaram a incorporar informa\u00e7\u00f5es valiosas para tornar seu recomendador mais robusto e poderoso.<\/p>\n\n\n\n

Casos de uso futuristas para beneficiar os clientes<\/b><\/h4>\n\n\n\n

Com acesso a dados hist\u00f3ricos, Recomendador Ivy<\/a><\/strong> pode orientar as equipes de vendas com recomenda\u00e7\u00f5es testadas e comprovadas em lojas do mesmo segmento com base em dados demogr\u00e1ficos para ajudar a produzir resultados garantidos. Essas recomenda\u00e7\u00f5es incluem os pr\u00f3ximos melhores SKUs, linhas obrigat\u00f3rias de venda, al\u00e9m de fornecer treinamento e desenvolvimento para agentes da for\u00e7a de campo.
\u2014\u2013<\/p>\n\n\n\n

Concluamos com uma cita\u00e7\u00e3o de Preeti<\/a><\/strong>, \u201cOs sistemas de recomenda\u00e7\u00e3o inteligentes ainda n\u00e3o conquistaram o mundo do CPG e j\u00e1 estamos construindo um produto que promete escalabilidade e sucesso garantido.\u201d<\/p>\n\n\n\n

Saiba mais sobre o Recomendador Ivy aqui<\/a><\/p>","protected":false},"featured_media":5771,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-5764","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nReimagining Intelligent Solutions to Boost Consumer Goods Sales by 5%<\/title>\n<meta name=\"description\" content=\"Building a concept to actualization of the idea into a fully functional feature is a feat in itself. 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