{"id":3397,"date":"2022-04-07T10:53:19","date_gmt":"2022-04-07T10:53:19","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=3397"},"modified":"2024-09-13T05:43:43","modified_gmt":"2024-09-13T05:43:43","slug":"overcoming-retail-execution-challenges-and-achieving-perfection-at-the-shelf","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/overcoming-retail-execution-challenges-and-achieving-perfection-at-the-shelf\/","title":{"rendered":"Superando desafios de execu\u00e7\u00e3o no varejo e alcan\u00e7ando a perfei\u00e7\u00e3o na prateleira"},"content":{"rendered":"<p>Como fabricante, atacadista, distribuidor ou ag\u00eancia de merchandising de CPG, quais desafios de execu\u00e7\u00e3o no varejo est\u00e3o no topo da sua lista? Como voc\u00ea planeja abord\u00e1-los? De acordo com um relat\u00f3rio POI sobre Retail Execution para bens de consumo globais, <a href=\"https:\/\/poinstitute.com\/wp-content\/uploads\/2017\/03\/POI2016-2017StateofTPxandRetailExecutionReportFinal.pdf\" target=\"_blank\" rel=\"noopener nofollow\"><strong>81 por cento<\/strong><\/a> das empresas est\u00e3o insatisfeitas com a implementa\u00e7\u00e3o da execu\u00e7\u00e3o no varejo. O n\u00famero implica que as organiza\u00e7\u00f5es t\u00eam desafios e dificuldades n\u00e3o abordados para cumprir os seus objetivos de Execu\u00e7\u00e3o de Retalho.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Como enfrentar a situa\u00e7\u00e3o?<\/strong><\/h4>\n\n\n\n<p>Um efetivo <strong><a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo<\/a><\/strong> \u00e9 a resposta. A solu\u00e7\u00e3o pode aumentar a efici\u00eancia das suas opera\u00e7\u00f5es de varejo e melhorar a produtividade dos seus representantes de vendas. Uma interface simples e poderosa pode coletar dados diretamente dos representantes de vendas e dos dispositivos m\u00f3veis dos comerciantes. As atividades do in\u00edcio ao fim do dia s\u00e3o sincronizadas instantaneamente com o seu sistema. Os gerentes recebem informa\u00e7\u00f5es em tempo real sobre o que est\u00e1 acontecendo em campo. Resumindo \u2013 voc\u00ea precisa de uma solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo para realizar as atividades de execu\u00e7\u00e3o na loja para conseguir sempre uma loja perfeita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quais s\u00e3o os componentes essenciais de uma solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo?<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1. An\u00e1lise em tempo real<\/strong><\/h4>\n\n\n\n<p>A vasta gama de dados de varejo em campo apresenta desafios ao processamento de dados em tempo real. No entanto, um recurso de an\u00e1lise de dados unificado pode abranger muitos tipos de dados no Retail Execution. Uma ferramenta de dados eficiente oferece an\u00e1lises em tempo real para visualizar, analisar e obter insights. Tamb\u00e9m inclui dados do monitoramento em tempo real da marca&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/distribution-software-digital-transformation-in-2023\/\">distribui\u00e7\u00e3o<\/a><\/strong>&nbsp;e tend\u00eancias de compra por canal ou mercado. Quando seus dados s\u00e3o estruturados, suas equipes podem rastrear automaticamente todas as m\u00e9tricas de neg\u00f3cios em uma tela, realizar an\u00e1lises da concorr\u00eancia e obter uma vantagem competitiva.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/07\/Resizer.in-62e38e52e4d88.jpg\" alt=\"Sistema de gerenciamento de distribui\u00e7\u00e3o\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2. Renovando a estrat\u00e9gia de exibi\u00e7\u00e3o no ponto de compra<\/strong><\/h4>\n\n\n\n<p>Se os Materiais de Ponto de Venda (POSM) n\u00e3o tiverem posicionamentos ideais, eles tendem a ser ineficazes. Seus comerciantes devem realizar diligentemente uma verifica\u00e7\u00e3o do POSM com metas em rela\u00e7\u00e3o ao seu valor real para confirmar a utiliza\u00e7\u00e3o adequada ou inadequada do POSM em uma loja. Quando combinada com o recurso de Monitoramento de Promo\u00e7\u00e3o, a solu\u00e7\u00e3o pode auxiliar comerciantes ou vendedores na execu\u00e7\u00e3o de promo\u00e7\u00f5es e compar\u00e1-las com os concorrentes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Implementar melhores pr\u00e1ticas em compartilhamento de prateleira<\/strong><\/h4>\n\n\n\n<p>A otimiza\u00e7\u00e3o do compartilhamento de prateleira garante visibilidade e <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space\/\">disponibilidade na prateleira<\/a><\/strong> de produtos de cada vez. <strong>Reconhecimento de imagem<\/strong> (IR) pode transformar a gest\u00e3o das prateleiras da sua loja e ajudar a alcan\u00e7ar uma Loja Perfeita. A moderna tecnologia IR com um recurso de grade inteligente com c\u00f3digo de cores ajuda os comerciantes a analisar a posi\u00e7\u00e3o dos produtos nas prateleiras com facilidade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Reconciliando Disparidades e Prevenindo Roturas de Estoque<\/strong><\/h4>\n\n\n\n<p>As ocorr\u00eancias mais vis\u00edveis de falta de estoque (OOS) ou OOS de itens mais vendidos s\u00e3o as que mais prejudicam e podem prejudicar sua chance de vendas recorrentes no futuro. Evite essa situa\u00e7\u00e3o estendendo uma solu\u00e7\u00e3o unificada para seus representantes de vendas e comerciantes e integrando as vendas m\u00f3veis. Eles podem realizar rapidamente verifica\u00e7\u00f5es de estoque em campo e fazer pedidos de reposi\u00e7\u00e3o.<\/p>\n\n\n\n<p>Se a solu\u00e7\u00e3o tiver um <strong>Recomenda\u00e7\u00f5es de pedidos<\/strong> recurso que orienta vendas ao seu lojista para reabastecer as g\u00f4ndolas e evitar rupturas de estoque, nada parecido. <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/object-detection-and-intelligent-retail-execution\/\">Solu\u00e7\u00f5es habilitadas para IA<\/a><\/strong> pode analisar os padr\u00f5es de compra anteriores para apresentar melhores recomenda\u00e7\u00f5es de pedidos para preencher as prateleiras. Com as ferramentas certas e apenas um pouco de planejamento, seus comerciantes podem evitar rupturas de estoque de forma proativa, prever com precis\u00e3o a demanda do produto e, em \u00faltima an\u00e1lise, garantir a satisfa\u00e7\u00e3o do cliente.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>5. Vendas impulsionadas na loja<\/strong><\/h4>\n\n\n\n<p>A solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo deve incluir uma vis\u00e3o de 360 graus dos clientes, onde eles possam ver pedidos anteriores, ativos atribu\u00eddos, faturas e muito mais. Intelig\u00eancia integrada dispon\u00edvel no <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/optimize-shelf-assortment-with-computer-vision-in-retail-execution\/\">solu\u00e7\u00e3o<\/a><\/strong> pode ajudar seus comerciantes com lista de estoque obrigat\u00f3rio, pr\u00f3ximo melhor SKU e outras recomenda\u00e7\u00f5es. Amplie a oportunidade de vendas cruzadas e upsell e aumente as vendas e a efici\u00eancia com uma solu\u00e7\u00e3o de execu\u00e7\u00e3o de varejo com todos os recursos e tecnologias mais recentes.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Nota final<\/strong><\/h4>\n\n\n\n<p>Se voc\u00ea n\u00e3o adaptar constantemente seu neg\u00f3cio para acompanhar o cen\u00e1rio em constante mudan\u00e7a do <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/optimize-shelf-assortment-with-computer-vision-in-retail-execution\/\">execu\u00e7\u00e3o de varejo<\/a><\/strong>, voc\u00ea ficar\u00e1 para tr\u00e1s. Portanto, considere investir em uma solu\u00e7\u00e3o que combine recursos de execu\u00e7\u00e3o com outros pontos de dados importantes para aprimorar seus processos de auditoria e de neg\u00f3cios e melhorar seu faturamento.<\/p>\n\n\n\n<p>Explore a solu\u00e7\u00e3o Ivy Retail Execution que funciona com um sistema inteligente <strong><a href=\"https:\/\/ivymobility.com\/pt\/\">Plataforma de rota para o mercado<\/a><\/strong> e automatiza processos de neg\u00f3cios para melhorar a produtividade dos representantes de campo e gerar mais vendas. Com o melhor reconhecimento de imagem, realidade aumentada e um mecanismo de recomenda\u00e7\u00e3o, capacite seus comerciantes a entregar sempre uma loja perfeita.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\">Agende uma demonstra\u00e7\u00e3o<\/a> conosco hoje.<\/p>","protected":false},"featured_media":3398,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-3397","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Overcoming Retail Execution Challenges and Achieving Perfection<\/title>\n<meta name=\"description\" content=\"This blog is a complete guide to understanding 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