{"id":13617,"date":"2024-08-29T06:06:14","date_gmt":"2024-08-29T06:06:14","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=13617"},"modified":"2024-08-29T17:47:10","modified_gmt":"2024-08-29T17:47:10","slug":"planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf\/","title":{"rendered":"Planogram Compliance 101: Como garantir que seus produtos brilhem na prateleira"},"content":{"rendered":"<p>Seu planograma \u00e9 mais do que apenas um layout; \u00e9 um ativo estrat\u00e9gico que influencia significativamente seu desempenho de vendas. Um planograma bem projetado garante que seus produtos se destaquem e atraiam a aten\u00e7\u00e3o do consumidor em um mercado lotado. A visibilidade \u00e9 fundamental \u2014 se os clientes n\u00e3o conseguem ver seus produtos, eles n\u00e3o podem compr\u00e1-los. Na verdade, de acordo com um relat\u00f3rio da PWC, <strong>60% de fora de estoque<\/strong> situa\u00e7\u00f5es ocorrem devido \u00e0 n\u00e3o conformidade do planograma, levando a uma estimativa <strong>Perda de 4%<\/strong> em vendas.<\/p>\n\n\n\n<p>Uma estrat\u00e9gia forte de visual merchandising, refor\u00e7ada pela conformidade rigorosa do planograma, \u00e9 essencial para manter sua vantagem competitiva. Garantir que os varejistas sigam seu planograma previne mudan\u00e7as n\u00e3o intencionais na coloca\u00e7\u00e3o do produto ou aloca\u00e7\u00e3o de espa\u00e7o na prateleira, maximizando a visibilidade e o apelo dos seus produtos. Nesta postagem do blog, vamos nos aprofundar na import\u00e2ncia da conformidade do planograma e como ela pode impulsionar sua estrat\u00e9gia de vendas.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_377a6c-28[data-kb-block=\"kb-adv-heading13617_377a6c-28\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_377a6c-28 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_377a6c-28\">Compreendendo a conformidade do planograma e seu papel crucial<\/h3>\n\n\n\n<p>A conformidade com o planograma garante que os varejistas sigam diretrizes espec\u00edficas para otimizar a visibilidade do produto e impulsionar as vendas. Mesmo com acordos sobre espa\u00e7o e posicionamento nas prateleiras, as coisas podem dar errado, como um produto de um concorrente colocado por engano em sua \u00e1rea ou mudan\u00e7as n\u00e3o intencionais em seu arranjo de produtos. Esses deslizes podem levar a produtos despercebidos, vendas mais lentas ou at\u00e9 mesmo itens vencidos nas prateleiras, afetando, em \u00faltima an\u00e1lise, seus resultados financeiros. Auditorias regulares por sua equipe s\u00e3o essenciais para corrigir esses problemas e manter o planograma acordado. Embora a conformidade seja dever do varejista, garantir isso depende de voc\u00ea.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_96fb31-06[data-kb-block=\"kb-adv-heading13617_96fb31-06\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_96fb31-06 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_96fb31-06\">Os benef\u00edcios da conformidade do planograma: maximizando o sucesso no varejo<\/h3>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_34c1f1-9f[data-kb-block=\"kb-adv-heading13617_34c1f1-9f\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_34c1f1-9f wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_34c1f1-9f\">Receita Impulsionada<\/h4>\n\n\n\n<p>Um planograma bem executado garante que seus produtos sejam exibidos exatamente como pretendido, otimizando a visibilidade e o engajamento do consumidor. Esse layout estrat\u00e9gico se alinha com o comportamento do comprador, aprimorando a experi\u00eancia geral e gerando vendas maiores, aumentando a receita. Rever o desempenho anterior tamb\u00e9m pode ajudar a ajustar seu planograma, levando a um sucesso ainda maior.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_fd6326-b4[data-kb-block=\"kb-adv-heading13617_fd6326-b4\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_fd6326-b4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_fd6326-b4\">Redu\u00e7\u00e3o de rupturas de estoque<\/h4>\n\n\n\n<p>A conformidade do planograma garante que os produtos sejam organizados com base em fatores como demanda e hist\u00f3rico de vendas, facilitando o monitoramento dos n\u00edveis de estoque e evitando interrup\u00e7\u00f5es. Com um planograma eficaz, os varejistas podem repor itens rapidamente, garantindo que atendam \u00e0 demanda do cliente e evitem oportunidades de vendas perdidas. Ferramentas automatizadas e alimentadas por IA podem detectar a n\u00e3o conformidade, ajudando voc\u00ea a resolver rapidamente quaisquer problemas.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_8a7b2e-81[data-kb-block=\"kb-adv-heading13617_8a7b2e-81\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_8a7b2e-81 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_8a7b2e-81\">Gest\u00e3o Eficiente do Espa\u00e7o nas Prateleiras<\/h4>\n\n\n\n<p>Ao aderir a um planograma, os varejistas podem otimizar o espa\u00e7o nas prateleiras, posicionando os produtos com base na popularidade, tamanho e dados de vendas. Esse posicionamento estrat\u00e9gico n\u00e3o apenas maximiza a utiliza\u00e7\u00e3o do espa\u00e7o, mas tamb\u00e9m aumenta o potencial de receita e melhora a satisfa\u00e7\u00e3o do cliente. Sem conformidade, os concorrentes podem tomar os melhores lugares, levando a resultados menos desej\u00e1veis.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_e43f6d-b2[data-kb-block=\"kb-adv-heading13617_e43f6d-b2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_e43f6d-b2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_e43f6d-b2\">Maior Responsabilidade<\/h4>\n\n\n\n<p>A conformidade com o planograma promove a responsabiliza\u00e7\u00e3o entre os donos de lojas e as redes de varejo. Ao seguir uma estrutura definida, os varejistas t\u00eam mais probabilidade de manter a ordem e garantir que os produtos estejam no lugar certo. Esse alinhamento permite que voc\u00ea resolva quaisquer desvios de forma eficaz e fortalece a parceria entre voc\u00ea e seus varejistas, levando ao sucesso geral de seus produtos.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_f6dd03-7b[data-kb-block=\"kb-adv-heading13617_f6dd03-7b\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_f6dd03-7b wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_f6dd03-7b\">Lista de verifica\u00e7\u00e3o de conformidade do planograma<\/h3>\n\n\n\n<p>Uma lista de verifica\u00e7\u00e3o \u00e9 crucial para a conformidade do planograma, garantindo uma verifica\u00e7\u00e3o completa na loja e aumentando a efici\u00eancia para representantes de vendas, comerciantes e auditores. Ela ajuda a evitar detalhes perdidos e relat\u00f3rios falhos. Com base nas prioridades da marca, o representante de vendas ou comerciante deve revisar o seguinte durante as auditorias na loja:<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items13617_63c54b-28 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items13617_63c54b-28 kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-13617_a8c28a-07 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_a8c28a-07\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Limpeza<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_700c05-e9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_700c05-e9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Organiza\u00e7\u00e3o<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_4c875d-75 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_4c875d-75\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Coloca\u00e7\u00e3o<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_c3a2e4-67 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_c3a2e4-67\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Espa\u00e7amento<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_fb4aee-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_fb4aee-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Rotulagem<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_bd0081-d5 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_bd0081-d5\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Meia<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_2334ba-36 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_2334ba-36\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Etiquetas<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_aae941-5c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_aae941-5c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Proemin\u00eancia<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_159aac-d1 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_159aac-d1\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Venda cruzada<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_8cf18f-9c .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_8cf18f-9c\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Upselling<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_96c6b0-02 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_96c6b0-02\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Sazonalidade<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_b4f319-a4 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_b4f319-a4\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Acessibilidade<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_d872a8-ff .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_d872a8-ff\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Visibilidade<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-13617_6ce598-62 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-13617_6ce598-62\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Ilumina\u00e7\u00e3o<\/span><\/li>\n<\/ul><\/div>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_152906-9a[data-kb-block=\"kb-adv-heading13617_152906-9a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_152906-9a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_152906-9a\">Como garantir a conformidade do planograma<\/h3>\n\n\n\n<p>Alcan\u00e7ar a conformidade do planograma \u00e9 essencial para otimizar o desempenho de vendas em toda a sua rede de varejo. No entanto, impor isso em v\u00e1rias lojas pode ser assustador. Com as estrat\u00e9gias e t\u00e1ticas certas, voc\u00ea pode agilizar os esfor\u00e7os de conformidade. Aqui est\u00e3o algumas abordagens principais:<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_22f40d-99[data-kb-block=\"kb-adv-heading13617_22f40d-99\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_22f40d-99 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_22f40d-99\">Crie um perfil de suas lojas <\/h4>\n\n\n\n<p>O perfil da loja oferece insights cruciais sobre o comportamento do consumidor, permitindo estrat\u00e9gias de planograma personalizadas. Quando seus esfor\u00e7os na loja se alinham com as prefer\u00eancias do cliente, como exibi\u00e7\u00f5es e arranjos de produtos, as vendas provavelmente aumentar\u00e3o.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_a8800b-90[data-kb-block=\"kb-adv-heading13617_a8800b-90\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_a8800b-90 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_a8800b-90\">Use classifica\u00e7\u00f5es para transpar\u00eancia<\/h4>\n\n\n\n<p>Um sistema de classifica\u00e7\u00e3o para atividades de conformidade com o planograma ajuda voc\u00ea a identificar rapidamente lojas n\u00e3o conformes. Essa transpar\u00eancia \u00e9 crucial para manter os padr\u00f5es em todos os locais.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_d0b17f-88[data-kb-block=\"kb-adv-heading13617_d0b17f-88\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_d0b17f-88 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_d0b17f-88\">Confie em evid\u00eancias visuais<\/h4>\n\n\n\n<p>Formul\u00e1rios podem ser propensos a erros, mas evid\u00eancias visuais como fotos ou v\u00eddeos fornecem maior precis\u00e3o. Nossos escaneamentos de prateleiras de Reconhecimento de V\u00eddeo e Modo Burst ajudam os representantes de vendas a identificar produtos e pre\u00e7os com alta precis\u00e3o. Essa tecnologia reduz erros e aumenta a efici\u00eancia, tornando o processo mais suave e confi\u00e1vel.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_6d6789-97[data-kb-block=\"kb-adv-heading13617_6d6789-97\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_6d6789-97 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_6d6789-97\">\u00a0Aproveite a IA para auditorias<\/h4>\n\n\n\n<p>As auditorias de planograma tradicionais costumam ser demoradas e propensas a erros. As auditorias orientadas por IA aceleram a coleta e a an\u00e1lise de dados, melhorando a precis\u00e3o e reduzindo custos. Com <a href=\"https:\/\/ivymobility.com\/pt\/ivy-eye-image-recognition\/\">Olhos de hera<\/a> Com o AI Engine, que possui uma precis\u00e3o impressionante de 97%, voc\u00ea pode obter ainda mais precis\u00e3o e efici\u00eancia.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_5e641a-75[data-kb-block=\"kb-adv-heading13617_5e641a-75\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13617_5e641a-75 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_5e641a-75\">Incentivar a conformidade<\/h4>\n\n\n\n<p>Incentive os varejistas a seguir sua estrat\u00e9gia de planograma oferecendo incentivos. Juntamente com penalidades por n\u00e3o conformidade, essa abordagem garante melhor ader\u00eancia \u00e0s diretrizes do seu planograma.<\/p>\n\n\n\n<p>Essas t\u00e1ticas n\u00e3o apenas melhoram a conformidade do planograma, mas tamb\u00e9m contribuem para melhorar as vendas e a efici\u00eancia.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13617_e96dcd-3c[data-kb-block=\"kb-adv-heading13617_e96dcd-3c\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h3 class=\"kt-adv-heading13617_e96dcd-3c wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13617_e96dcd-3c\">Garanta a conformidade do seu planograma com o reconhecimento de imagem Ivy Eye<\/h3>\n\n\n\n<p>A n\u00e3o conformidade com o planograma \u00e9 uma barreira significativa para garantir que seus produtos sejam exibidos e vendidos de forma eficaz. A retirada do produto depende de os consumidores identificarem seu produto em meio a um mar de op\u00e7\u00f5es, tornando a ades\u00e3o ao planograma crucial. Os varejistas podem nem sempre seguir o planograma, ent\u00e3o \u00e9 essencial impor a conformidade por meio de auditorias regulares, representantes de vendas respons\u00e1veis e uma ferramenta poderosa de merchandising visual como o Ivy Eye Image Recognition.<\/p>\n\n\n\n<p>Com <a href=\"https:\/\/ivymobility.com\/pt\/ivy-eye-image-recognition\/\">Olho de hera<\/a>, voc\u00ea pode comparar facilmente o planograma real com o \u00f3timo, garantindo que seus displays atendam aos padr\u00f5es e impulsionem as vendas. Nossa solu\u00e7\u00e3o facilita a colabora\u00e7\u00e3o perfeita em todos os n\u00edveis de sua rota para o mercado, refor\u00e7ando a conformidade do planograma como um componente vital de sua estrat\u00e9gia de varejo.<\/p>\n\n\n\n<p>Quer saber como a Ivy Eye pode aumentar a conformidade do seu planograma? <a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\">Agende uma demonstra\u00e7\u00e3o gratuita<\/a> hoje!<\/p>","protected":false},"featured_media":13618,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-13617","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Planogram Compliance 101: How to Ensure Your Products Shine on the Shelf - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/blog\/planogram-compliance-101-how-to-ensure-your-products-shine-on-the-shelf\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planogram Compliance 101: How to Ensure Your Products Shine on the Shelf - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Your planogram is more than just a layout; it\u2019s a strategic asset that significantly influences your sales performance. A well-designed planogram ensures your products stand out and attract consumer attention in a crowded marketplace. Visibility is key\u2014if customers can\u2019t see your products, they can\u2019t buy them. 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