{"id":1221,"date":"2021-12-17T11:06:11","date_gmt":"2021-12-17T11:06:11","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1221"},"modified":"2024-09-13T06:37:29","modified_gmt":"2024-09-13T06:37:29","slug":"using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space\/","title":{"rendered":"Usando o Ivy Mobility Insights para aproveitar ao m\u00e1ximo o espa\u00e7o da sua prateleira"},"content":{"rendered":"

Organizar o espa\u00e7o nas prateleiras \u00e9 t\u00e3o crucial para os varejistas quanto ter estoque para vender. Sem organiza\u00e7\u00e3o e apresenta\u00e7\u00e3o adequadas, os clientes podem n\u00e3o encontrar exatamente o que procuram e recorrer a outro varejista. Aqui est\u00e1 uma olhada em como Informa\u00e7\u00f5es sobre hera<\/a><\/strong> est\u00e1 ajudando a resolver o problema sempre persistente de usar o espa\u00e7o nas prateleiras de maneira eficaz.<\/p>\n\n\n\n

Planejamento Proativo<\/strong><\/h4>\n\n\n\n

Prateleiras otimizadas levam a maiores lucros. Um estudo da Babson Executive Education afirma que \u201ch\u00e1 uma ci\u00eancia por tr\u00e1s do gerenciamento de espa\u00e7o nas prateleiras e ela \u00e9 alimentada por dados e an\u00e1lises\u201d. Ao compreender quais os produtos que est\u00e3o a ser vendidos, a sua posi\u00e7\u00e3o nas prateleiras e na disposi\u00e7\u00e3o das lojas, os retalhistas podem trabalhar proativamente para promover mais vendas dos seus principais produtos, ao mesmo tempo que ajudam a minimizar as perdas em produtos que simplesmente n\u00e3o est\u00e3o \u00e0 venda. A pesquisa da Babson explica ainda que \u201ca gest\u00e3o do espa\u00e7o nas prateleiras est\u00e1 sendo cada vez mais analisada em rela\u00e7\u00e3o ao impacto financeiro dos diferentes sortimentos, \u00e0s prefer\u00eancias espec\u00edficas dos compradores na \u00e1rea da loja e \u00e0s prov\u00e1veis respostas aos pre\u00e7os e \u00e0s promo\u00e7\u00f5es\u201d. Usar an\u00e1lises de varejo do cliente \u00e9 importante no planejamento de vendas, e n\u00e3o falha.<\/p>\n\n\n\n

\"Sistema<\/figure>\n\n\n\n

Reduzindo itens OOS<\/strong><\/h4>\n\n\n\n

Uma grande armadilha que muitos varejistas enfrentam s\u00e3o os itens fora de estoque (OOS). Quando um cliente procura uma mercadoria que est\u00e1 fora de estoque, ele provavelmente levar\u00e1 seu neg\u00f3cio a um concorrente. O uso da an\u00e1lise de varejo do cliente pode determinar o que precisa ser colocado nas prateleiras e quanto disso \u00e9 necess\u00e1rio de cada vez para evitar perdas devido a erros de mercadorias fora de servi\u00e7o. An\u00e1lise de varejo<\/a><\/strong> tamb\u00e9m fornecem a capacidade de criar planos de reabastecimento eficazes, sabendo quando reabastecer e quanto reabastecer com base na demanda dos clientes, sem introduzir o problema de excesso de estoque de itens espec\u00edficos.<\/p>\n\n\n\n

Vendas sazonais<\/b><\/h4>\n\n\n\n

A an\u00e1lise de varejo do cliente ajuda a identificar a sazonalidade de itens espec\u00edficos. Embora um item possa ser estocado o ano todo, suas vendas podem variar de acordo com as esta\u00e7\u00f5es. O uso da an\u00e1lise de varejo pode estabelecer planos para que os varejistas saibam quanto de um item devem ser estocados com base nessas tend\u00eancias de vendas sazonais, permitindo maior otimiza\u00e7\u00e3o do espa\u00e7o nas prateleiras.<\/p>\n\n\n\n

Entre em contato conosco hoje mesmo para ver como \u00e9 simples come\u00e7ar a usar an\u00e1lises de varejo de clientes para aprimorar o uso do espa\u00e7o nas prateleiras.<\/p>","protected":false},"featured_media":1222,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1221","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nUsing Ivy Mobility Insights to Make the Most of Your Shelf Space<\/title>\n<meta name=\"description\" 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