{"id":1219,"date":"2021-12-17T11:05:10","date_gmt":"2021-12-17T11:05:10","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&#038;p=1219"},"modified":"2024-09-13T16:45:09","modified_gmt":"2024-09-13T16:45:09","slug":"top-3-digital-technologies-for-consumer-goods-organizations","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/","title":{"rendered":"As 3 principais tecnologias digitais para organiza\u00e7\u00f5es de bens de consumo"},"content":{"rendered":"<p>Estamos discutindo as tecnologias digitais usadas pelas organiza\u00e7\u00f5es de bens de consumo para permanecer na vanguarda do sucesso em <strong>Execu\u00e7\u00e3o no Varejo.<\/strong> Voc\u00ea pode estar se perguntando se a tecnologia digital \u00e9 adequada para voc\u00ea em primeiro lugar. Fique tranquilo, \u00e9; continue lendo sobre os motivos pelos quais voc\u00ea precisa dele e informa\u00e7\u00f5es sobre tr\u00eas tecnologias que voc\u00ea pode usar a seu favor.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_190c07-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_190c07-20\"><strong>Os consumidores compram mantimentos de forma diferente em 2017<\/strong><\/h4>\n\n\n\n<p><strong>\u00a0<\/strong>Os mantimentos podem parecer um dos \u00faltimos produtos de consumo a aderir em grande escala \u00e0 revolu\u00e7\u00e3o on-line, mas est\u00e3o definitivamente atingindo seu ritmo. Os supermercados locais oferecem descontos em compras de alimentos selecionadas e pagas on-line e retiradas na loja. Este servi\u00e7o de coleta destina-se aos compradores muito ocupados durante o hor\u00e1rio comercial normal para fazer compras pessoalmente. As compras on-line permitem que os consumidores selecionem seus produtos quando e onde quiserem (deitar na cama com um notebook no final do dia \u00e9 uma escolha popular). Depois, m\u00e3es e pais que trabalham passam pela loja sempre que sua agenda permite pegar as sacolas pr\u00e9-embaladas. \u00c9 como ter um personal shopper para alimentos e outros bens de consumo embalados (CPG). O fator conveni\u00eancia \u00e9 um grande impulsionador desta revolu\u00e7\u00e3o. Os analistas esperam que, at\u00e9 2025,\u00a0<strong><a href=\"https:\/\/www.snipp.com\/blog\/2017-07-18\/industry-trends-2017-cpg-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">20% de todos os supermercados<\/a><\/strong>\u00a0as vendas ($100 bilh\u00f5es) ocorrer\u00e3o on-line. E ser\u00e3o as pequenas empresas que impulsionar\u00e3o esta mudan\u00e7a de mercado, tal como as 20.000 empresas mais pequenas foram respons\u00e1veis por 49% de crescimento, aumentando a uma taxa de 6,3%, entre 2011 e 2015.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Resizer.in-62e8a8de97cc4.jpg\" alt=\"Sistema de gerenciamento de distribui\u00e7\u00e3o\"\/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_58cb7f-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"><strong>Problemas de sa\u00fade<\/strong><\/h4>\n\n\n\n<p>Al\u00e9m da comodidade nas compras, os consumidores em 2017 se preocupam em se alimentar de maneira mais saud\u00e1vel, fazendo escolhas mais s\u00e1bias no que diz respeito \u00e0s dietas. Eles tamb\u00e9m desejam transpar\u00eancia em seus r\u00f3tulos de supermercado quando se trata de divulgar a quantidade de sal ou a\u00e7\u00facar contida em um determinado produto aliment\u00edcio. Os l\u00edderes da ind\u00fastria da sa\u00fade concentram-se em problemas sociais como o aumento das taxas de obesidade e as expectativas de que a doen\u00e7a de Alzheimer explodir\u00e1 numa epidemia na gera\u00e7\u00e3o Baby Boomer. Estes t\u00f3picos nos meios de comunica\u00e7\u00e3o social populares refor\u00e7am o desejo dos Millennials de observar o que comem, como se exercitam, e geralmente t\u00eam impacto no seu desejo de permanecerem em forma. Essas for\u00e7as se unem para afetar os produtos de consumo (as vendas de produtos org\u00e2nicos cresceram\u00a0<strong><a href=\"https:\/\/www.snipp.com\/blog\/2017-07-18\/industry-trends-2017-cpg-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">13,7% em 2016<\/a>)<\/strong>\u00a0e suplementos alimentares (um aumento de 26% na participa\u00e7\u00e3o de mercado em rela\u00e7\u00e3o ao ano passado). Al\u00e9m disso, 22% dos americanos relatam que desejam restringir a ingest\u00e3o de a\u00e7\u00facar e o uso de a\u00e7\u00facares artificiais (52%). De particular import\u00e2ncia para os CPG \u00e9 a estat\u00edstica de que 56% de consumidores americanos concordam que pagariam pre\u00e7os mais elevados por alimentos naturais sem aditivos prejudiciais \u00e0 sa\u00fade.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_004669-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_004669-72\"><strong class=\"clrp\">Impacto social<\/strong><\/h4>\n\n\n\n<p>Sustentabilidade e responsabilidade social corporativa s\u00e3o palavras de ordem hoje em dia quando se trata de CPGs. Os consumidores querem saber se as empresas que apoiam com os seus d\u00f3lares s\u00e3o informadas sobre onde, como e quem cultiva os seus alimentos e produz os seus produtos alimentares. R\u00f3tulos mais detalhados s\u00e3o uma quest\u00e3o primordial para o consumidor e a Food and Drug Administration dos EUA exige agora que as empresas alimentares incluam melhores informa\u00e7\u00f5es sobre o a\u00e7\u00facar nos seus r\u00f3tulos de alimentos. A actual tend\u00eancia de consumo apoia pequenas marcas locais porque essa ac\u00e7\u00e3o fornece os meios para apoiar a sua comunidade local e promete alternativas mais saud\u00e1veis aos alimentos produzidos n\u00e3o localmente. A gera\u00e7\u00e3o Millennial procura especialmente produtos que reflitam seus valores sociais. As pequenas empresas n\u00e3o aspiram mais a se tornar a maior empresa no mercado mais amplo. Eles se esfor\u00e7am para oferecer valor aut\u00eantico e relevante \u00e0 sua base de clientes.<\/p>\n\n\n\n<p><strong class=\"clrp\">Nova tecnologia digital faz <a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">Execu\u00e7\u00e3o de Varejo<\/a> Mais f\u00e1cil <\/strong>Os par\u00e1grafos seguintes mostram como a tecnologia digital \u00e9 a onda do futuro do CPG.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_a9d257-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_a9d257-dd\"><strong class=\"clrp\">Realidade aumentada<\/strong><\/h4>\n\n\n\n<p>Os consumidores de hoje querem informa\u00e7\u00f5es sobre produtos ao seu alcance e a tecnologia aumentada pode fazer isso para CPGs. Os consumidores j\u00e1 n\u00e3o se sentem atra\u00eddos pelos r\u00f3tulos tradicionais. Eles querem informa\u00e7\u00f5es mais precisas nos r\u00f3tulos e na loja antes de comprar. Por exemplo, o AR App da IBM funciona no smartphone do consumidor como um consultor de compras ampliado. A pesquisa da IBM descobriu que 19% de compradores navegam em seus smartphones enquanto fazem compras. Eles desenvolveram o <strong>Aplicativo de RA<\/strong> para fornecer a esses mesmos clientes informa\u00e7\u00f5es personalizadas sobre o produto enquanto estiverem na loja. A Converse Shoes tamb\u00e9m possui um aplicativo que permite aos clientes experimentar virtualmente qualquer cal\u00e7ado de seu cat\u00e1logo para ver como ficar\u00e1 em seus p\u00e9s. Os consumidores podem ent\u00e3o comprar os sapatos atrav\u00e9s da interface do aplicativo \u2013 sem sair de casa. Al\u00e9m disso, a AR pode ser usada na configura\u00e7\u00e3o de displays e no gerenciamento de planogramas no escrit\u00f3rio e na loja.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_aa327f-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_aa327f-98\"><strong class=\"clrp\">Reconhecimento de imagem<\/strong><\/h4>\n\n\n\n<p>Os consumidores adoram a simplicidade. Eles n\u00e3o gostam de sistemas de navega\u00e7\u00e3o que exigem clicar em muitas telas antes de chegar ao destino desejado. Eles n\u00e3o querem mais recortar cupons de papel do jornal, organiz\u00e1-los e depois catalog\u00e1-los para cada ida \u00e0s compras e por corredor da loja. A tecnologia digital permite tirar fotos dos recibos das lojas e envi\u00e1-los digitalmente no site da empresa ou por mensagem de texto do smartphone. O processamento digital de recibos reduz o tempo, elimina a inconveni\u00eancia representada pelo recorte de cupons de jornal e reduz o custo do fabricante para executar tais campanhas. O melhor de tudo \u00e9 que o consumidor pode fazer tudo isso sem sair da cozinha. A mesma tecnologia permite que representantes e gerentes de loja processem faturas e aceitem assinaturas para recebimento e pagamento usando um dispositivo m\u00f3vel.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1219_f90c73-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_f90c73-a2\"><strong class=\"clrp\">Automa\u00e7\u00e3o Inteligente<\/strong> <\/p>\n\n\n\n<p>atingiu o est\u00e1gio em que os chatbots podem fornecer mensagens automatizadas \u00e0 sua equipe de campo e realizar uma s\u00e9rie de etapas para orientar o processo de vendas para recomendar o pr\u00f3ximo melhor SKU. No front-end do envolvimento do consumidor, os chatbots podem automatizar o processo de atendimento ao cliente. Na verdade, <a href=\"https:\/\/www.businessinsider.com\/chatbots-vs-humans-for-customer-relations-2016-12\" target=\"_blank\" rel=\"noopener nofollow\"><strong>44% de consumidores dos EUA j\u00e1 preferem chatbots a humanos<\/strong><\/a> para relacionamento com clientes.<\/p>\n\n\n\n<p>Para saber mais sobre tecnologias e tend\u00eancias que impactam a ind\u00fastria de bens de consumo, procure as pr\u00f3ximas postagens em <strong><a href=\"https:\/\/ivymobility.com\/pt\/blog\/\">mobilidade de hera<\/a><\/strong>.<\/p>","protected":false},"featured_media":1220,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1219","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 3 Digital Technologies for Consumer Goods Organizations<\/title>\n<meta name=\"description\" content=\"Digital technologies transform business operations for CPG organizations. Accelerate process pace with workflows and increase profitability with these 3 technological advancements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 3 Digital Technologies for Consumer Goods Organizations\" \/>\n<meta property=\"og:description\" content=\"Digital technologies transform business operations for CPG organizations. Accelerate process pace with workflows and increase profitability with these 3 technological advancements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/pt\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T16:45:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/digital-technologies-1200x800-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/\",\"url\":\"https:\/\/ivymobility.com\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/\",\"name\":\"Top 3 Digital Technologies for Consumer Goods Organizations\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/digital-technologies-1200x800-1.jpg\",\"datePublished\":\"2021-12-17T11:05:10+00:00\",\"dateModified\":\"2024-09-13T16:45:09+00:00\",\"description\":\"Digital technologies transform business operations for CPG organizations. 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