{"id":1209,"date":"2021-12-17T10:53:17","date_gmt":"2021-12-17T10:53:17","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1209"},"modified":"2024-09-13T07:17:30","modified_gmt":"2024-09-13T07:17:30","slug":"the-growing-demand-for-vertical-crm-things-to-look-out-for-and-comparisons","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/the-growing-demand-for-vertical-crm-things-to-look-out-for-and-comparisons\/","title":{"rendered":"A crescente demanda por CRM vertical: coisas a serem observadas e compara\u00e7\u00f5es"},"content":{"rendered":"

O software de gerenciamento de relacionamento com o cliente \u00e9 agora um padr\u00e3o na maioria das empresas, embora voc\u00ea encontre in\u00fameras estruturas dispon\u00edveis para diferentes situa\u00e7\u00f5es de neg\u00f3cios. A tend\u00eancia agora em bens de consumo embalados \u00e9 usar sistemas de CRM mais verticais para realizar tarefas espec\u00edficas de conex\u00e3o com os clientes. Como todas as empresas t\u00eam uma postura \u00fanica sobre esse assunto, voc\u00ea pode querer auditar sua empresa para ver que tipo de CRM \u00e9 melhor para voc\u00ea.<\/p>\n\n\n\n

O tipo mais comum de CRM em uso \u00e9 a plataforma de CRM horizontal. Apesar de serem completos, eles nem sempre oferecem informa\u00e7\u00f5es de dados secund\u00e1rias para setores espec\u00edficos. Por exemplo, aqueles em Bens de consumo<\/a><\/strong> e os servi\u00e7os financeiros podem preferir um CRM que rastreie conjuntos de dados adicionais fora do que seus clientes ou clientes fazem.<\/p>\n\n\n\n

Esta \u00e9 uma das raz\u00f5es pelas quais os CRM verticais continuam a crescer em popularidade.<\/p>\n\n\n\n

Criando ofertas \u00e1geis de SaaS<\/strong><\/h4>\n\n\n\n

Uma coisa excelente sobre os CRMs verticais \u00e9 que muitos deles s\u00e3o \u00fateis para setores espec\u00edficos. Como tal, eles se tornaram programas mais \u00e1geis, permitindo que voc\u00ea configure a funcionalidade pronta para uso (OOB) e personalize ao longo do caminho. Eles tamb\u00e9m foram projetados com um formato de software como servi\u00e7o para implanta\u00e7\u00e3o r\u00e1pida, atualiza\u00e7\u00f5es on-line e uso mais f\u00e1cil em dispositivos m\u00f3veis.<\/p>\n\n\n\n

Considerando que muitos setores envolvem estar em movimento, ter um sistema de CRM vertical para qualquer dispositivo m\u00f3vel abre novas portas para recursos e formas de conex\u00e3o com clientes, distribuidores e consumidores.<\/p>\n\n\n\n

Ent\u00e3o, qual \u00e9 a real diferen\u00e7a entre um sistema de CRM horizontal e um vertical? Neste \u00faltimo caso, voc\u00ea encontra uma varia\u00e7\u00e3o atrav\u00e9s de um sistema leve ajudando a consolidar melhor os dados. Eles tamb\u00e9m fornecem maneiras mais f\u00e1ceis de interagir com os consumidores, por Omnicanal integrado<\/a><\/strong> m\u00e9todos.<\/p>\n\n\n\n

\"Sistema<\/figure>\n\n\n\n

Comparando o tipo de sistema CRM que voc\u00ea precisa<\/strong><\/h4>\n\n\n\n

Ao usar uma plataforma de CRM horizontal, voc\u00ea obt\u00e9m recursos abrangentes na maioria dos setores. O que faz com que eles tenham limita\u00e7\u00f5es hoje em dia \u00e9 que qualquer personaliza\u00e7\u00e3o que voc\u00ea fa\u00e7a exige investimento inicial em customiza\u00e7\u00f5es e custos de manuten\u00e7\u00e3o cont\u00ednuos. Al\u00e9m disso, esses recursos personalizados costumam ser dif\u00edceis de gerenciar depois de implementados.<\/p>\n\n\n\n

A personaliza\u00e7\u00e3o excessiva tamb\u00e9m pode prejudicar a forma como voc\u00ea gerencia sua empresa. Pode adicionar recursos estranhos, tornando a experi\u00eancia do usu\u00e1rio mais confusa para seus funcion\u00e1rios.<\/p>\n\n\n\n

Agora voc\u00ea entende por que os CRMs verticais s\u00e3o muito mais populares devido \u00e0 forma como s\u00e3o personalizados quando criados. Op\u00e7\u00f5es como CRMs profundamente verticais e sistemas verticais leves oferecem recursos distintos do padr\u00e3o horizontal.<\/p>\n\n\n\n

CRMs profundamente verticais oferecem mais suporte para processos espec\u00edficos do setor. Acima de tudo, eles fazem um trabalho melhor para mant\u00ea-lo em conformidade com os padr\u00f5es e regulamenta\u00e7\u00f5es do setor. Ter isso dispon\u00edvel mant\u00e9m voc\u00ea atualizado com as novas tecnologias e neg\u00f3cios necess\u00e1rios.<\/p>\n\n\n\n

\u00c0s vezes, CRMs verticais leves s\u00e3o op\u00e7\u00f5es melhores se voc\u00ea deseja oferecer suporte a m\u00faltiplas opera\u00e7\u00f5es e implementa\u00e7\u00f5es globais. Eles oferecem modelos de UI, extens\u00f5es de modelo de dados e r\u00f3tulos para facilitar o uso. Ao mesmo tempo, algumas das principais solu\u00e7\u00f5es em nuvem oferecidas pelos principais fornecedores independentes de software no espa\u00e7o vertical s\u00e3o constru\u00eddas sobre algumas das plataformas de CRM mais populares de nomes como For\u00e7a de vendas<\/a><\/strong>.<\/p>\n\n\n\n

Comprando de forma inteligente um CRM vertical<\/b><\/h4>\n\n\n\n

Aqueles que desejam mudar para um CRM vertical devem fazer v\u00e1rias perguntas ao seu fornecedor antes de se comprometerem. O n\u00edvel de profundidade dos sistemas verticais profundos precisa de aten\u00e7\u00e3o especial para ver o quanto ele oferece em fluxos de processos para o seu setor.<\/p>\n\n\n\n

Veja at\u00e9 que ponto o CRM vertical chega ao seu setor e qu\u00e3o bem-sucedidos outros em sua \u00e1rea se tornaram ao usar esse sistema. N\u00e3o tenha medo de perguntar a outras pessoas que trabalham em seu setor como elas se sa\u00edram com um programa vertical de CRM. Voc\u00ea pode aprender muito sobre se isso \u00e9 certo para voc\u00ea e o que seus concorrentes est\u00e3o fazendo.<\/p>\n\n\n\n

Tamb\u00e9m vale a pena perguntar aos fornecedores em potencial sobre seus parceiros para provar a influ\u00eancia de seus recursos. Sua experi\u00eancia no dom\u00ednio \u00e9 igualmente importante para garantir que voc\u00ea obtenha lideran\u00e7a inovadora de alto n\u00edvel com solu\u00e7\u00f5es de software empresariais e m\u00f3veis que se conectam \u00e0 melhor solu\u00e7\u00e3o de CRM.<\/p>","protected":false},"featured_media":1210,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1209","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nThe Growing Demand for Vertical CRM: Things to Look Out<\/title>\n<meta name=\"description\" content=\"Those of you looking to switch to a vertical CRM should ask several questions to your vendor before committing. 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