{"id":1207,"date":"2021-12-17T10:52:00","date_gmt":"2021-12-17T10:52:00","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1207"},"modified":"2024-09-13T07:17:59","modified_gmt":"2024-09-13T07:17:59","slug":"the-impact-of-technology-in-the-cpg-industry","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/the-impact-of-technology-in-the-cpg-industry\/","title":{"rendered":"O impacto da tecnologia na ind\u00fastria de CPG"},"content":{"rendered":"
O foco nas for\u00e7as de fornecimento por parte da maioria dos fabricantes est\u00e1 se tornando agora uma coisa do passado. A raz\u00e3o \u00e9 que h\u00e1 uma mudan\u00e7a no sentido da produ\u00e7\u00e3o de bens nas ind\u00fastrias de bens de consumo embalados, de acordo com a procura do mercado. A implica\u00e7\u00e3o \u00e9 que os produtores est\u00e3o agora conscientes do que os consumidores mais exigem no mercado, o que se deve \u00e0 utiliza\u00e7\u00e3o de software e solu\u00e7\u00f5es m\u00f3veis. Aqui est\u00e1 o impacto que essa tecnologia proporciona.<\/p>\n\n\n\n
Mais visibilidade e integra\u00e7\u00e3o dos canais de vendas<\/strong><\/h4>\n\n\n\n
Software e solu\u00e7\u00f5es m\u00f3veis tornam mais eficiente a coordena\u00e7\u00e3o entre empresas de bens de consumo embalados, equipes de vendas m\u00f3veis e clientes nas lojas. Isto \u00e9 o resultado de uma correta execu\u00e7\u00e3o retalhista atrav\u00e9s da plataforma m\u00f3vel, o que significa que as empresas que adotam essa tecnologia est\u00e3o numa melhor posi\u00e7\u00e3o para obter vantagem sobre a concorr\u00eancia existente.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Melhor envolvimento do consumidor<\/strong><\/h4>\n\n\n\n
O uso da tecnologia torna mais f\u00e1cil para as empresas do setor de bens de consumo embalados se comunicarem com seus clientes, enviando as informa\u00e7\u00f5es corretas aos clientes pretendidos. Dessa forma, os fornecedores podem responder de forma eficaz \u00e0s necessidades de determinados consumidores, bem como obter deles feedback sobre diversos produtos de maneira imediata.<\/p>\n\n\n\n
Rastreamento de ativos em armaz\u00e9ns<\/b><\/h4>\n\n\n\n
Os aplicativos m\u00f3veis permitem que a equipe rastreie os ativos na loja, que \u00e9 um componente importante da ind\u00fastria de bens de consumo embalados. Como resultado, h\u00e1 a recupera\u00e7\u00e3o de informa\u00e7\u00f5es valiosas em decorr\u00eancia do aumento de visibilidade, o que leva a uma melhor gest\u00e3o dos suprimentos em fun\u00e7\u00e3o da demanda do mercado.<\/p>","protected":false},"featured_media":1208,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1207","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\n
The impact of Technology in the CPG industry - Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Technological solutions help the CPG industry gain more visibility amongst potential customers, align sales channels, and improve consumer engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/pt\/blog\/the-impact-of-technology-in-the-cpg-industry\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The impact of Technology in the CPG industry - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Technological solutions help the CPG industry gain more visibility amongst potential customers, align sales channels, and improve consumer engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/pt\/blog\/the-impact-of-technology-in-the-cpg-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-13T07:17:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"515\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/\",\"url\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/\",\"name\":\"The impact of Technology in the CPG industry - Ivy Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg\",\"datePublished\":\"2021-12-17T10:52:00+00:00\",\"dateModified\":\"2024-09-13T07:17:59+00:00\",\"description\":\"Technological solutions help the CPG industry gain more visibility amongst potential customers, align sales channels, and improve consumer engagement.\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg\",\"width\":678,\"height\":515,\"caption\":\"Smiling girl in a good mood choosing perfume in the store\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The impact of Technology in the CPG industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O impacto da tecnologia na ind\u00fastria de CPG - Ivy Mobility","description":"As solu\u00e7\u00f5es tecnol\u00f3gicas ajudam a ind\u00fastria de CPG a ganhar mais visibilidade entre potenciais clientes, alinhar canais de vendas e melhorar o envolvimento do consumidor.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/pt\/blog\/the-impact-of-technology-in-the-cpg-industry\/","og_locale":"pt_BR","og_type":"article","og_title":"The impact of Technology in the CPG industry - Ivy Mobility","og_description":"Technological solutions help the CPG industry gain more visibility amongst potential customers, align sales channels, and improve consumer engagement.","og_url":"https:\/\/ivymobility.com\/pt\/blog\/the-impact-of-technology-in-the-cpg-industry\/","og_site_name":"Ivy Mobility","article_modified_time":"2024-09-13T07:17:59+00:00","og_image":[{"width":678,"height":515,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/","url":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/","name":"O impacto da tecnologia na ind\u00fastria de CPG - Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg","datePublished":"2021-12-17T10:52:00+00:00","dateModified":"2024-09-13T07:17:59+00:00","description":"As solu\u00e7\u00f5es tecnol\u00f3gicas ajudam a ind\u00fastria de CPG a ganhar mais visibilidade entre potenciais clientes, alinhar canais de vendas e melhorar o envolvimento do consumidor.","breadcrumb":{"@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg","width":678,"height":515,"caption":"Smiling girl in a good mood choosing perfume in the store"},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/blog\/the-impact-of-technology-in-the-cpg-industry\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"The impact of Technology in the CPG industry"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Mobilidade Ivy","description":"| Solu\u00e7\u00e3o inteligente de rota para o mercado para a ind\u00fastria de bens de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Mobilidade Ivy","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":{"categories":[{"value":14,"label":"Blog"}]},"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/2021\/12\/impact-of-technology.jpg",678,515,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/blog\/1207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/media\/1208"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/media?parent=1207"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/ivymobility.com\/pt\/wp-json\/wp\/v2\/categories?post=1207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Sistema](\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Downloader.la-62ecaf716cc13.jpg\")
<\/figure>\n\n\n\n