{"id":10665,"date":"2023-09-20T05:54:29","date_gmt":"2023-09-20T05:54:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=10665"},"modified":"2024-09-13T07:51:15","modified_gmt":"2024-09-13T07:51:15","slug":"choosing-the-right-retail-execution-software-for-your-cpg-brand","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/pt\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","title":{"rendered":"Escolhendo o software de execu\u00e7\u00e3o de varejo certo para sua marca de CPG"},"content":{"rendered":"<p>Na ind\u00fastria de Bens de Consumo (CPG), os fabricantes possuem comerciantes dedicados para executar as estrat\u00e9gias promocionais da marca nas lojas de varejo. Tradicionalmente, isso era realizado manualmente na loja, mas a tecnologia de reconhecimento de imagem inaugurou a automa\u00e7\u00e3o para suportar uma execu\u00e7\u00e3o mais r\u00e1pida e maior produtividade.<\/p>\n\n\n\n<p>As proje\u00e7\u00f5es indicam uma trajet\u00f3ria de crescimento robusta para a execu\u00e7\u00e3o de varejo, com previs\u00e3o de expans\u00e3o a uma Taxa Composta de Crescimento Anual (CAGR) de 9% de 2023 a 2033. O relat\u00f3rio mais recente do Market Study Group (MSG) sugere que o potencial do mercado ascender\u00e1 para 875 milh\u00f5es de d\u00f3lares. at\u00e9 2033. Em resposta, a ind\u00fastria de CPG testemunhou um aumento no n\u00famero de fornecedores de solu\u00e7\u00f5es ansiosos por se tornarem parceiros tecnol\u00f3gicos.<\/p>\n\n\n\n<p>Selecionando o <strong><a href=\"https:\/\/ivymobility.com\/pt\/retail-execution\/\">software de execu\u00e7\u00e3o de varejo certo<\/a><\/strong> para sua empresa de bens de consumo \u00e9 fundamental, pois \u00e9 a chave para elevar o desempenho de vendas e a efici\u00eancia operacional. Este guia abrangente descreve uma abordagem sistem\u00e1tica para avaliar e escolher o software de execu\u00e7\u00e3o de varejo mais adequado, adaptado \u00e0s suas necessidades comerciais exclusivas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>1. Avalie as necessidades e objetivos<\/b><\/h4>\n\n\n\n<p>O primeiro passo \u00e9 identificar as metas e objetivos espec\u00edficos que sua organiza\u00e7\u00e3o espera alcan\u00e7ar com <strong><a href=\"https:\/\/ivymobility.com\/pt\/Blog\/the-evolution-of-retail-execution-from-pen-paper-to-image-recognition-technology\/\">execu\u00e7\u00e3o de varejo<\/a><\/strong> Programas. Isso pode incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melhorando a visibilidade das opera\u00e7\u00f5es na loja<\/li>\n\n\n\n<li>Aumentando as vendas<\/li>\n\n\n\n<li>Melhorando itens de linha por chamada de vendas<\/li>\n\n\n\n<li>Otimizando o gerenciamento de estoque<\/li>\n\n\n\n<li>Melhorar o desempenho da equipe de campo, reduzindo o tempo de resposta em cada loja<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>2. An\u00e1lise de ROI<\/b><\/h4>\n\n\n\n<p>Depois de identificar suas necessidades e objetivos, voc\u00ea deve realizar uma an\u00e1lise completa de custo-benef\u00edcio para determinar o potencial retorno sobre o investimento (ROI) do software. Como solu\u00e7\u00e3o empresarial, pode ser dif\u00edcil projetar n\u00fameros inicialmente porque a economia de custos pode aparecer de diferentes maneiras, como redu\u00e7\u00e3o de devolu\u00e7\u00f5es, minimiza\u00e7\u00e3o de visitas \u00e0s lojas e aumento da produtividade dos agentes da for\u00e7a de campo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Capacidades de integra\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>O software deve se integrar perfeitamente aos seus sistemas existentes, como sistemas ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) ou POS (Point of Sale). A integra\u00e7\u00e3o garante a consist\u00eancia dos dados e reduz a entrada manual de dados, abrindo um caminho para uma \u00fanica fonte de dados em tempo real, essencial para a gera\u00e7\u00e3o de relat\u00f3rios anal\u00edticos.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Personaliza\u00e7\u00e3o e escalabilidade<\/strong><\/h4>\n\n\n\n<p>Procure solu\u00e7\u00f5es de software personalizadas para&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/pt\/case-study\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\">necessidades comerciais espec\u00edficas de cada organiza\u00e7\u00e3o<\/a><\/strong>. O software deve adotar os processos de cada organiza\u00e7\u00e3o. Ele tamb\u00e9m deve ser escal\u00e1vel para acomodar o crescimento do seu neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b>5. Seguran\u00e7a e conformidade de dados<\/b><\/h4>\n\n\n\n<p>Verifique se o fornecedor do software segue as pr\u00e1ticas de seguran\u00e7a padr\u00e3o do setor e cumpre os regulamentos de prote\u00e7\u00e3o de dados, como o GDPR (Regulamento Geral de Prote\u00e7\u00e3o de Dados) em diferentes mercados, quando aplic\u00e1vel.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>6. Avalie recursos e funcionalidades<\/b><\/h4>\n\n\n\n<p>Elabore um plano de seus processos de neg\u00f3cios, incluindo uma lista de recursos e funcionalidades essenciais necess\u00e1rios. Essas funcionalidades podem incluir:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planejamento de rota<\/li>\n\n\n\n<li>Gerenciamento de pedidos<\/li>\n\n\n\n<li>Acompanhamento de estoque<\/li>\n\n\n\n<li>Ferramentas de merchandising<\/li>\n\n\n\n<li>An\u00e1lise de dados<\/li>\n\n\n\n<li>Relat\u00f3rios e pain\u00e9is<\/li>\n\n\n\n<li>Execute uma an\u00e1lise de adapta\u00e7\u00e3o em rela\u00e7\u00e3o a esses recursos e garanta a adapta\u00e7\u00e3o acima do 80% a partir do software para minimizar custos adicionais incorridos em solicita\u00e7\u00f5es de mudan\u00e7a.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>7. Facilidade de uso<\/b><\/h4>\n\n\n\n<p>O software deve ser f\u00e1cil de usar tanto para as equipes de campo quanto para o pessoal administrativo. Estes trabalhadores enquadram-se na categoria de qualifica\u00e7\u00f5es m\u00ednimas, especialmente os provenientes dos mercados asi\u00e1ticos. Portanto, a realiza\u00e7\u00e3o de testes de usabilidade e a solicita\u00e7\u00e3o de demonstra\u00e7\u00f5es para avaliar cada solu\u00e7\u00e3o garantiriam que ela fosse apropriada para cada categoria de agentes de for\u00e7a de campo, facilidade de navega\u00e7\u00e3o e uso.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/roi.jpg\" alt=\"an\u00e1lise de dados cpg\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Feedback e avalia\u00e7\u00f5es do usu\u00e1rio<\/strong><\/h4>\n\n\n\n<p>Pesquise an\u00e1lises de usu\u00e1rios e estudos de caso para entender o desempenho do software em cen\u00e1rios do mundo real. V\u00e1rios sites ajudam voc\u00ea a ler coment\u00e1rios genu\u00ednos escritos por clientes existentes da plataforma. Preste aten\u00e7\u00e3o aos coment\u00e1rios de empresas semelhantes \u00e0 sua.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Plano de Implementa\u00e7\u00e3o<\/strong><\/h4>\n\n\n\n<p>Desenvolva um plano claro para implementar o software escolhido, incluindo cronogramas, fun\u00e7\u00f5es e responsabilidades e indicadores-chave de desempenho (KPIs) para acompanhar o progresso. As solu\u00e7\u00f5es empresariais podem levar mais tempo para migrar e implementar.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>10. Suporte e Treinamento<\/b><\/h4>\n\n\n\n<p>Avalie o n\u00edvel de suporte ao cliente oferecido pelo fornecedor de software. Como os agentes da for\u00e7a de campo e os comerciantes n\u00e3o s\u00e3o experientes em tecnologia, certifique-se de que sua equipe de suporte seja eficiente e possa lidar com os problemas com um tempo m\u00ednimo de resposta. Considere as empresas com base na qualidade e frequ\u00eancia com que elas fornecem treinamento e assist\u00eancia cont\u00ednua para garantir uma transi\u00e7\u00e3o tranquila e um uso eficaz do software.<\/p>\n\n\n\n<p>\u2014-<br>Ao escolher um software de execu\u00e7\u00e3o de varejo, \u00e9 crucial considerar fatores como pre\u00e7o, op\u00e7\u00f5es de implanta\u00e7\u00e3o e reputa\u00e7\u00e3o do fornecedor. Ivy Retail Execution \u00e9 um <strong><a href=\"https:\/\/ivymobility.com\/pt\/ebooks\/image-recognition-powered-by-ivy-eye-for-improved-profitability\/\">solu\u00e7\u00e3o de software baseada em nuvem<\/a><\/strong> que oferece uma ampla gama de recursos e funcionalidades a um pre\u00e7o competitivo. \u00c9 f\u00e1cil de usar e pode ser dimensionado para atender \u00e0s necessidades de empresas de todos os tamanhos. A Ivy Retail Execution \u00e9 um parceiro confi\u00e1vel para muitas das principais empresas de CPG do mundo. \u00c9 uma solu\u00e7\u00e3o abrangente, personaliz\u00e1vel, configur\u00e1vel e escalon\u00e1vel que pode ajudar sua empresa a atingir seus objetivos.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/pt\/request-demo\/\"><b>Agende uma demonstra\u00e7\u00e3o<\/b><\/a> conosco hoje.<\/p>","protected":false},"featured_media":10669,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-10665","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing the Right Retail Execution Software for Your CPG Brand<\/title>\n<meta name=\"description\" content=\"This comprehensive guide outlines a systematic 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