Ivy Mobility again received Best in Class distinctions and Badge of Excellence by the Promotion Optimization Institute (POI) of Consumer Goods industry professionals for the POI RetX Panorama. Each year the Promotion Optimization Institute evaluates the leading vendors in the market to help their manufacturer and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth. POI honors the organizations for their outstanding contribution to the market.
Ivy Mobility was selected for Analytical Insights, Merchandising, and AI/ML among 21 vendors in the US and around the world. POI also rated Ivy as above average for the depth and quality of the insights and recognized the capabilities to create hybrid business processes across modules with a single back-end. According to POI’s analysis, many Retail Execution solutions being used today do not enable field-based users to make required decisions at the store level. Pam Brown, Chief Commercial Officer POI, stated: “We are pleased to see many vendors are already leaning into new technologies like machine learning & AI to positively impact retail route planning, retail sales execution at the shelf (planograms/pricing) and advancing the ordering process”.
Ivy Mobility, established in 2002, has developed one of the most advanced sales-acceleration platforms. “Once again receiving distinctions gives our team confidence that we are succeeding in our mission to enable consumer goods manufacturers and distributors to quickly and effectively get their products on the shelf, at the right price, assortment, placement, and promotions to perfect in-store execution and increase sales, through cloud, mobile and data science solutions. In today’s hyper-competitive consumer market, these processes matter more than ever – and it all comes back to winning at the moment of truth.“ Ivy Mobility’s solutions address the traditional inefficiencies of retail execution and distribution due to the lack of visibility and control of merchandising and the high cost of delivery operations due to overburdening of administrative tasks on sales teams.
To access the report, please use this link: https://poinstitute.com/about/poi-publications/
About the Promotion Optimization Institute
POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of the POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) ™ curriculum and certification, global industry leadership events, and the Promotional Collaborative Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in Wyckoff, New Jersey.
To learn more about the POI, including how to participate in research, how to register to attend or sponsor events, and how to engage with leaders on the CCM, visit http://www.poinstitute.com/ or email Mkantor (at) P-O-I (dot) com.
About Ivy Mobility
Ivy Mobility, Inc., is a global leader in cloud-based software for the consumer goods industry. The company stands on 15 years of experience in providing smart route to market applications that lead to client wins at retail. Ivy offers a platform that is fully configurable and supports Retail Execution, Merchandising, Autonomous Delivery, Distribution Resource Planning, and Analytics. Ivy’s products are available on the Salesforce AppExchange. Ivy currently services a customer base that expands into 20 countries and supports over 110,000+ end-user customers at more than 5.5 million outlets.
Ivy has its head offices in Singapore and operations in North America, Europe, Asia, the Middle East, and Latin America.
For more information about the company and its portfolio of products. Stay in touch with us on https://www.ivymobility.com, Twitter, Facebook, LinkedIn, and our Ivy Mobility Blog.