PRINCETON, NJ – Ivy Mobility Inc., a leading provider of Software-as-a-Service Apps for the consumer goods industry, announced that it has been awarded the best-in-class distinction for Gamification by the Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives.
Ivy was also recognized in the POI Retail Execution Vendor Panorama 2016, a detailed analysis of the retail execution market and its technology vendors, for a very positive growth trend, consistently profitable, and a strong roadmap going forward. Also, among competitive solutions, POI cited the strengths of the Ivy Consumer Goods Cloud: “It is effectively a single solution that can be deployed globally without getting hung up on cost differentials, whereas many other global players are a loose collection of disparate solutions”.

“We continue to innovate and launch new capabilities ahead of our competitors. One example is releasing functionality for Gamification that makes it easy for sales capability leaders to manage and execute incentive campaigns to motivate field sales reps.” Said Rajiv Prabhakar, Founder and Director, Ivy Mobility.
POI evaluated 20 vendors, identifying strategy, market understanding best-in-class capabilities and solution completeness to meet the needs of retail execution optimization for the consumer goods industry. More information can be found in the report and accessed here.

About IVY
Ivy Mobility Inc., is a leader in cloud-based software for the consumer goods industry. More than 55,000 reps from the world’s largest consumer companies to regional distributors count on Retail Execution Cloud to process over 12 million transactions per month. Ivy is headquartered in the Singapore, with offices in North America, Europe, Asia, and Latin America.
For more information about the company and its portfolio of products, visit and follow Ivy on social media channels.