CIO Review >> Magazine >> June – 2016 issue

Ivy Mobility: Bestowing CPG Industry with Cloud Based, Automation Driven Mobile Solutions


 Smartphones, Tablets and Wearable devices are revolutionizing how retail and  consumer product companies work today. As a result, the decision makers at various  retail and CPG enterprises are constantly looking for mobility solutions to improve  consumer’s in-store experience, manage inventory and equip staff with better tools to  improve their productivity. While most of the businesses recognize the need to build a    strong mobility strategy, many are challenged to identify a technology partner capable of  guiding through the entire mobility life-cycle. Fulfilling the quest with enterprise mobility solutions, backed up with cloud capabilities is Ivy Mobility.

Headquartered in Singapore, Ivy currently hosts operations in USA, UK, Singapore, Middle East, China, Mexico/ Latin America & India to serve 83,000+ Live Mobile Enterprise Users and host 72 million+ Mobile transactions per month. The firm has evolved as a prominent provider of Enterprise Mobile Solutions over the past decade; and overcome initial challenges of low/no network connectivity and immature device platforms to evolve in par with the industry speed to its current state.

Cloud based Analytics to Enhance Sales
Ivy considers ‘data anywhere, anytime and on any device’ as the foundation of its core business. The firm has thus introduced a Sales Force Gamification engine that enables a healthy competition among the field executives to enable tracking of all activities, with no intrusion to boost productivity, by significant margin. This further aids sales men to perform umpteen activities through timely alerts and notifications; hence improving the response time. Moreover, Ivy also considers wide adoption of 3G and LTE as an important factor in enhancing company’s ability to serve customer base in real time by furnishing monitoring and support services to enhance the performance of sales force. “Ability to analyze and extract information on “targets vs. actuals”, “planned vs. deviations”, “operational exceptions” on the sales force is few clicks away from our users.” states Nataraj Subramanian, CEO.

An early adopter of cloud platforms such as Amazon EC2 and RedShift; Ivy furnishes a cloud based solution suite, comprising of IvyVansales, Ivy Retail Execution, IvyDMS and Ivy analytics to cater to the entire needs of CPG industry. Beyond cloud enablement, Ivy focuses on automation and rapid on-boarding of new customers and offering superior experience for customers and end users. Therefore considering technical helpdesk assistance as one of the critical aspects of enterprise mobility implementation, Ivy deploys a 24/7 support system that ensures issue resolution in 3-4 hours for clients across various geo-locations and time zones.

Groundwork for the Future
With data volumes exploding at an alarming rate, the need for proper mining and extraction of information and insights is the prime future goal of every enterprise. Working towards achieving the goal, Ivy is focusing and investing on technological areas including Machine Learning, Statistical Analysis/Inferences, which eventually lead to highly sophisticated Recommendation Engine for sales force automation and efficiency bump ups. Moving further, Ivy also plans at investing into Connected Devices, Sensor Networks, Guided Selling and Artificial Intelligence in retail space.