{"id":10663,"date":"2023-09-20T04:32:35","date_gmt":"2023-09-20T04:32:35","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&#038;p=10663"},"modified":"2024-06-04T11:34:09","modified_gmt":"2024-06-04T11:34:09","slug":"mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/fr\/pressrelease\/mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations\/","title":{"rendered":"Mars Petcare Mexico conclut un partenariat exclusif avec Ivy Mobility pour les op\u00e9rations de mise sur le march\u00e9"},"content":{"rendered":"<p><b><br>Avec 796 itin\u00e9raires et 25 centres de distribution, Mars Pet Nutrition remplace sa solution existante par la solution Route to Market bas\u00e9e sur le cloud d&#039;Ivy Mobility pour une meilleure visibilit\u00e9 sur les activit\u00e9s sur le terrain.<br><\/b><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><b>Singapour, le 27 juin 2023<\/b><\/h3>\n\n\n\n<p>Mars Petcare, une partie de Mars, Incorporated avec un portefeuille de 50 marques dans 130 pays au service de la sant\u00e9 et de la nutrition des animaux de compagnie dans le monde entier, s&#039;est associ\u00e9 \u00e0 Ivy Mobility, une solution intelligente de mise sur le march\u00e9 pour remplacer leur solution existante pour DTS (direct -to-store) pour une visibilit\u00e9 en temps r\u00e9el sur les activit\u00e9s sur le terrain, une productivit\u00e9 am\u00e9lior\u00e9e de la force de vente et une exp\u00e9rience utilisateur nouvelle g\u00e9n\u00e9ration. Avec 796 routes et 25 centres de distribution au Mexique, la mise en \u0153uvre des solutions Direct Store Delivery (DSD) et Cloud Distribution Management (DMS) d&#039;Ivy Mobility a d\u00e9but\u00e9 en mars 2023 pour Mars Petcare. Gr\u00e2ce \u00e0 la plateforme unifi\u00e9e et \u00e0 l&#039;approche ax\u00e9e sur les r\u00e9sultats d&#039;Ivy Mobility, l&#039;entreprise a constat\u00e9 des gains de productivit\u00e9 et des avantages en termes de co\u00fbts imm\u00e9diats quelques semaines apr\u00e8s la phase pilote.<\/p>\n\n\n\n<p>\u00ab S&#039;\u00e9loigner de notre solution Route-to-Market existante a \u00e9t\u00e9 un exercice colossal. Cependant, en tant qu&#039;organisation, nous avons r\u00e9alis\u00e9 que nous avions besoin d&#039;une solution permettant d&#039;exploiter la mine d&#039;or de donn\u00e9es uniquement sur les soins et la nutrition des animaux de compagnie. Les \u00e9quipes d&#039;Ivy Mobility ont fait preuve d&#039;un immense courage, de d\u00e9vouement et de collaboration au cours des derniers mois. Je suis ravi de voir la transformation de nos op\u00e9rations de distribution vers l\u2019exp\u00e9rience ultime de vente directe en magasin. \u00bb <strong><a href=\"https:\/\/www.linkedin.com\/in\/franciscojavierfernandez\/?originalSubdomain=mx\">Francisco Fern\u00e1ndez<\/a><\/strong>, directeur g\u00e9n\u00e9ral Mexique, Mars Petcare.<\/p>\n\n\n\n<p>\u00ab Ivy Mobility, notre partenaire strat\u00e9gique, est essentiel pour notre activit\u00e9 Direct2Store. Avec sa plateforme num\u00e9rique, Ivy Mobility nous a permis de proposer de nouveaux mod\u00e8les \u00e9conomiques et <strong><a href=\"https:\/\/ivymobility.com\/fr\/Blog\/optimizing-distribution-management-transforming-inventory-control-in-the-consumer-packaged-goods-industry\/\">canaux de distribution<\/a><\/strong> et ouvert des voies num\u00e9riques pour l&#039;exp\u00e9rience de nos clients tout en facilitant plus que jamais les relations commerciales avec nous. Leurs contributions inestimables et leur qualit\u00e9 constante ont transform\u00e9 la fa\u00e7on dont nous nous connectons et interagissons avec nos clients, favorisant ainsi notre succ\u00e8s \u00bb, a d\u00e9clar\u00e9 <strong><a href=\"https:\/\/www.linkedin.com\/in\/praveenmoturu\/\">Praveen Moturu<\/a><\/strong>, vice-pr\u00e9sident et architecte d&#039;entreprise en chef pour Mars Digital Transformation (DT).<\/p>\n\n\n\n<p>\u00ab Chez Ivy, nous sommes obs\u00e9d\u00e9s par le client depuis le d\u00e9but, et Mars Petcare Mexico a \u00e9t\u00e9 vraiment sp\u00e9cial dans notre parcours. Leur attention maniaque sur le bien-\u00eatre des animaux de compagnie est louable, et nous sommes ravis de nous associer avec eux pour rationaliser leurs op\u00e9rations de distribution et leur prise de d\u00e9cision \u00e9clair\u00e9e. &quot;, a d\u00e9clar\u00e9 <strong><a href=\"https:\/\/www.linkedin.com\/in\/rajiv-prabhakar-1287a78\/\">Rajiv Prabhakar<\/a><\/strong>, fondateur et PDG d&#039;Ivy Mobility.<\/p>\n\n\n\n<p>Mobilit\u00e9 de lierre <strong><a href=\"https:\/\/ivymobility.com\/fr\/direct-store-delivery\/\">Livraison directe en magasin<\/a><\/strong> et <strong><a href=\"https:\/\/ivymobility.com\/fr\/distribution-management-system\/\">Gestion de la distribution cloud<\/a><\/strong> sont actuellement utilis\u00e9s par les vendeurs, les superviseurs et les livreurs de Mars Petcare, et la soci\u00e9t\u00e9 pr\u00e9voit de les \u00e9tendre \u00e0 d&#039;autres utilisateurs RTM. En plus des solutions de livraison directe en magasin et de DMS, Ivy Mobility dispose d&#039;une solution d&#039;ex\u00e9cution de vente au d\u00e9tail, d&#039;un moteur de recommandation de SKU, d&#039;une reconnaissance d&#039;image, d&#039;une place de march\u00e9 et d&#039;une plateforme de promotions commerciales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 propos de Ivy Mobilit\u00e9<\/h3>\n\n\n\n<p>Ivy Mobility est un leader mondial des logiciels bas\u00e9s sur le cloud pour l&#039;industrie des biens de consommation. Depuis 2012, la solution de mise sur le march\u00e9 hautement \u00e9volutive, configurable et intelligente de l&#039;entreprise, ax\u00e9e sur les r\u00e9sultats, a aid\u00e9 des milliers de fabricants, distributeurs, grossistes et agences de marchandisage \u00e0 cro\u00eetre plus rapidement. La soci\u00e9t\u00e9 a son si\u00e8ge social \u00e0 Singapour et exerce ses activit\u00e9s en Am\u00e9rique du Nord, en Europe, en Asie, au Moyen-Orient et en Am\u00e9rique latine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00c0 propos de Mars Petcare<\/h3>\n\n\n\n<p>Mars Petcare fait partie de Mars, Incorporated, une entreprise familiale avec plus d&#039;un si\u00e8cle d&#039;histoire qui fabrique divers produits et offre des services aux gens et aux animaux de compagnie qu&#039;ils aiment. Nos pr\u00e8s de 100 000 associ\u00e9s r\u00e9partis dans 130 pays se consacrent \u00e0 un seul objectif\u00a0: UN MONDE MEILLEUR POUR LES ANIMAUX DE COMPAGNIE. Fort de 85 ans d&#039;exp\u00e9rience, notre portefeuille de pr\u00e8s de 50 marques r\u00e9pond aux besoins de sant\u00e9 et de nutrition des animaux de compagnie du monde entier. Mars Petcare est \u00e9galement l&#039;un des principaux fournisseurs de soins de sant\u00e9 v\u00e9t\u00e9rinaire gr\u00e2ce \u00e0 un r\u00e9seau international de plus de 2\u00a0500 h\u00f4pitaux pour animaux de compagnie et services de diagnostic.<\/p>\n\n\n\n<p><b><a href=\"https:\/\/www.prweb.com\/releases\/mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations-301933406.html\" target=\"_blank\" rel=\"noopener\">Cliquez ici<\/a> pour lire le communiqu\u00e9 de presse complet. <\/b><\/p>","protected":false},"featured_media":10677,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-10663","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars Petcare Mexico Enters Exclusive Partnership with Ivy Mobility<\/title>\n<meta name=\"description\" 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