{"id":11952,"date":"2024-05-29T10:33:46","date_gmt":"2024-05-29T10:33:46","guid":{"rendered":"http:\/\/ivymobility.com\/?page_id=11952"},"modified":"2024-05-29T10:46:27","modified_gmt":"2024-05-29T10:46:27","slug":"custom","status":"publish","type":"page","link":"https:\/\/ivymobility.com\/fr\/custom\/","title":{"rendered":"Coutume"},"content":{"rendered":"<div class=\"wp-block-kadence-query wp-block-kadence-query11952_e7325b-91 kadence-query-init kb-query-basic-style animation-overlay kb-query wp-block-kadence-query\" data-id=\"11972\" data-infinite-scroll=\"\">\n<style>.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:3;}.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap .kb-query-item{margin-bottom:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(3, 1fr);row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{box-shadow:0px 6px 20px 0px rgba(0, 0, 0, 0.05);border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:hidden;}@media all and (max-width: 1024px){.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:2;}}@media all and (max-width: 1024px){.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(2, 1fr);}}@media all and (max-width: 1024px){.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:1;}.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(1, 1fr);}.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);}}<\/style><div class=\"wp-block-kadence-query-card581_1502f5-42 wp-block-kadence-query-card\" data-max-num-pages=\"10\"><div class=\"overlay\"><\/div><ul class=\"kb-query-grid-wrap\" data-item-selector=\"kb-query-item\"><li class=\"kb-query-item kb-query-block-post post-15111 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg\" alt=\"\" width=\"768\" height=\"461\" class=\"kb-img wp-image-15113\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-300x180.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Pourquoi les pr\u00e9visions en mati\u00e8re de promotion commerciale sont d\u00e9faillantes et ce que l&#039;IA change<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Most trade promotion forecasts in today\u2019s CPG landscape are structurally flawed, not because teams lack expertise, but because the models they&#8230;<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15104 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png\" alt=\"\" width=\"720\" height=\"515\" class=\"kb-img wp-image-15105\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png 720w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-300x215.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-18x12.png 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Coaching commercial par l&#039;IA pour les biens de consommation\u00a0: transformer chaque vendeur en un vendeur performant<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Dans le secteur des biens de consommation, la croissance se joue en magasin. Il ne s&#039;agit pas seulement du nombre de points de vente couverts, mais\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15097 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg\" alt=\"\" width=\"768\" height=\"432\" class=\"kb-img wp-image-15099\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-300x169.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1024x576.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1536x864.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg.jpeg 2000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">5 fa\u00e7ons dont les marques de produits de grande consommation transforment les donn\u00e9es en une croissance de revenus de plusieurs millions de dollars<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Chaque jour, les marques de produits de grande consommation g\u00e9n\u00e8rent d&#039;\u00e9normes quantit\u00e9s de donn\u00e9es provenant des rayons des magasins, des distributeurs, des repr\u00e9sentants commerciaux et des consommateurs. Le v\u00e9ritable avantage concurrentiel\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15047 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png\" alt=\"\" width=\"602\" height=\"319\" class=\"kb-img wp-image-15049\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-300x159.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">La nouvelle norme pour les cha\u00eenes d&#039;approvisionnement des biens de consommation en 2026\u00a0: visibilit\u00e9 en temps r\u00e9el et distribution intelligente<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">En 2026, la r\u00e9silience de la cha\u00eene d&#039;approvisionnement est devenue une exigence fondamentale pour les entreprises de biens de consommation emball\u00e9s (CPG) plut\u00f4t qu&#039;un facteur de diff\u00e9renciation concurrentielle\u2026.<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15030 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg\" alt=\"\" width=\"768\" height=\"512\" class=\"kb-img wp-image-15032\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-300x200.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Les quatre leviers strat\u00e9giques de l&#039;ex\u00e9cution commerciale en 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Pour les dirigeants du secteur des biens de consommation, les priorit\u00e9s restent les m\u00eames\u00a0: acc\u00e9l\u00e9rer la croissance du chiffre d\u2019affaires, optimiser les co\u00fbts d\u2019exploitation et maintenir une discipline d\u2019ex\u00e9cution rigoureuse dans un secteur de la distribution de plus en plus complexe\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15024 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png\" alt=\"\" width=\"602\" height=\"430\" class=\"kb-img wp-image-15026\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-300x214.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-18x12.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Visites en magasin manqu\u00e9es, commandes manqu\u00e9es\u00a0: le foss\u00e9 silencieux de l\u2019ex\u00e9cution dans le secteur des biens de consommation.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Depuis des d\u00e9cennies, la distribution des produits de grande consommation repose sur un postulat\u00a0: les commandes sont pass\u00e9es lors de la visite du repr\u00e9sentant commercial en magasin. Itin\u00e9raires, secteurs\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15020 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png\" alt=\"\" width=\"602\" height=\"336\" class=\"kb-img wp-image-15021\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-300x167.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Gestion de la croissance des revenus\u00a0: comment l\u2019IA aide les entreprises de biens de consommation \u00e0 g\u00e9n\u00e9rer une croissance plus intelligente et plus rentable<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Le secteur des produits de grande consommation (PGC) \u00e9volue \u00e0 une vitesse in\u00e9gal\u00e9e. Avec un renouvellement de produits rapide, des lancements fr\u00e9quents et des pr\u00e9f\u00e9rences des consommateurs en constante \u00e9volution, la croissance\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15014 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-15015\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Les 10 principales tendances technologiques du secteur des biens de consommation \u00e0 pr\u00e9voir en 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Pourquoi la prochaine \u00e8re de croissance se gagnera sur le terrain, et non dans les salles de r\u00e9union. Pendant la majeure partie des derni\u00e8res ann\u00e9es\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15010 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png\" alt=\"\" width=\"602\" height=\"337\" class=\"kb-img wp-image-15009\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-300x168.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Le foss\u00e9 de durabilit\u00e9 de RTM\u00a0: pourquoi la plupart des marques de biens de consommation ne voient pas leur propre empreinte environnementale<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Le d\u00e9veloppement durable ne se r\u00e9sume plus \u00e0 de belles d\u00e9clarations de marque ni \u00e0 des cases coch\u00e9es dans les d\u00e9clarations RSE. En 2025, il est devenu l&#039;un des enjeux les plus complexes\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15000 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg\" alt=\"\" width=\"768\" height=\"365\" class=\"kb-img wp-image-15003\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-300x143.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-18x9.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Le prochain moteur de croissance des biens de consommation\u00a0: la vente autonome avec t\u00e9l\u00e9conseillers experts<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Le secteur des biens de consommation emball\u00e9s (CPG) a pass\u00e9 des ann\u00e9es \u00e0 num\u00e9riser ses op\u00e9rations, \u00e0 d\u00e9ployer des plateformes CRM, SFA (automatisation des forces de vente) et d&#039;analyse qui\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14984 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg\" alt=\"\" width=\"768\" height=\"415\" class=\"kb-img wp-image-14987\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-300x162.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-18x10.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">L&#039;essor des agents IA : un avantage strat\u00e9gique pour les entreprises de biens de consommation.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Il y a un an \u00e0 peine, le secteur des biens de consommation \u00e9tait en \u00e9bullition autour de l&#039;IA g\u00e9n\u00e9rative. Des r\u00e9unions strat\u00e9giques aux discussions en conseil d&#039;administration, les grands mod\u00e8les de langage\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14924 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/fr\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-14926\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/fr\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Optimisation des espaces de vente\u00a0: o\u00f9 la coh\u00e9rence mondiale rencontre la pertinence locale<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Cr\u00e9er un environnement de vente prosp\u00e8re ne se r\u00e9sume pas aux produits en rayon. Il s&#039;agit de choisir o\u00f9 vous vendez, de concevoir\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/fr\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\"><span class=\"kt-btn-inner-text\">En savoir plus<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><\/ul><\/div>\n\n<style>.wp-block-kadence-query-pagination581_eba3ab-0a .nav-links svg{width:1em;height:1em;}.wp-block-kadence-query-pagination581_eba3ab-0a nav{justify-content:center;}.wp-block-kadence-query-pagination581_eba3ab-0a .pagination .page-numbers svg{pointer-events:none;}<\/style><div class=\"wp-block-kadence-query-pagination wp-block-kadence-query-pagination581_eba3ab-0a\" data-scroll-target=\"card\"><nav class=\"navigation pagination\" aria-label=\"Articles\">\n\t\t\t<h2 class=\"screen-reader-text\">Navigation des articles<\/h2>\n\t\t\t<div class=\"nav-links\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"2\">2<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"3\">3<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"4\">4<\/a>\n<span class=\"page-numbers dots\">\u2026<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"10\">10<\/a>\n<a class=\"next page-numbers\" href=\"#\" data-page=\"2\">Suivant<\/a><\/div>\n\t\t<\/nav><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"class_list":["post-11952","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Custom - Ivy 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