{"id":14639,"date":"2025-02-28T05:20:27","date_gmt":"2025-02-28T05:20:27","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=ebooks&#038;p=14639"},"modified":"2025-03-17T07:51:09","modified_gmt":"2025-03-17T07:51:09","slug":"the-future-of-cpg-excellence-harnessing-ai-for-growth-and-efficiency","status":"publish","type":"ebooks","link":"https:\/\/ivymobility.com\/fr\/ebooks\/the-future-of-cpg-excellence-harnessing-ai-for-growth-and-efficiency\/","title":{"rendered":"L&#039;avenir de l&#039;excellence des produits de grande consommation : exploiter l&#039;IA pour la croissance et l&#039;efficacit\u00e9"},"content":{"rendered":"<style>.kb-row-layout-id14639_30c1c9-e6 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id14639_30c1c9-e6 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id14639_30c1c9-e6 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( 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.kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column14639_5bf292-7c > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column14639_5bf292-7c > .kt-inside-inner-col{flex-direction:column;}.kadence-column14639_5bf292-7c > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column14639_5bf292-7c > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column14639_5bf292-7c{position:relative;}@media all and (max-width: 1024px){.kadence-column14639_5bf292-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column14639_5bf292-7c > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column14639_5bf292-7c\"><div class=\"kt-inside-inner-col\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2.png\" alt=\"\" class=\"wp-image-14647\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2.png 1280w, https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2-300x169.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2-1024x576.png 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2-768x432.png 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/The-Future-of-CPG-Excellence-Harnessing-AI-for-Growth-and-Efficiency-Banner-2-18x10.png 18w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12, .wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12[data-kb-block=\"kb-adv-heading14639_1ca334-12\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12[data-kb-block=\"kb-adv-heading14639_1ca334-12\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14639_1ca334-12[data-kb-block=\"kb-adv-heading14639_1ca334-12\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14639_1ca334-12 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14639_1ca334-12\"><strong>Stimulez la croissance des entreprises dans le secteur des biens de consommation gr\u00e2ce aux innovations bas\u00e9es sur l&#039;IA<\/strong><\/h4>\n\n\n\n<p>L&#039;IA n&#039;est plus l&#039;avenir du secteur des biens de consommation emball\u00e9s (CPG), c&#039;est le pr\u00e9sent. Les marques qui adoptent l&#039;IA devancent leurs concurrents, optimisent leurs op\u00e9rations et exploitent de nouvelles sources de revenus. 71% des leaders du secteur des CPG ont d\u00e9j\u00e0 int\u00e9gr\u00e9 l&#039;IA \u00e0 leur activit\u00e9, ce qui leur a permis de prendre des d\u00e9cisions plus rapidement, d&#039;\u00e9laborer des strat\u00e9gies de vente plus intelligentes et d&#039;\u00e9tendre leur march\u00e9 sans pr\u00e9c\u00e9dent. La question n&#039;est pas de savoir si l&#039;IA va transformer le secteur, mais si votre marque est pr\u00eate \u00e0 mener le changement.<\/p>\n\n\n\n<p>Ivy Mobility favorise la transformation du secteur des biens de grande consommation gr\u00e2ce \u00e0 l&#039;IA, en proposant des solutions innovantes qui am\u00e9liorent l&#039;efficacit\u00e9 op\u00e9rationnelle, am\u00e9liorent la p\u00e9n\u00e9tration du march\u00e9 et acc\u00e9l\u00e8rent la croissance des revenus. En exploitant l&#039;IA, Ivy Mobility permet aux entreprises d&#039;optimiser leurs op\u00e9rations, de prendre des d\u00e9cisions plus intelligentes et de favoriser une croissance durable.<\/p>\n\n\n\n<p>Cet eBook explore les applications pratiques de l&#039;IA qui permettent aux entreprises de biens de grande consommation de faire \u00e9voluer leurs strat\u00e9gies de vente et de garder une longueur d&#039;avance sur un march\u00e9 en constante \u00e9volution.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a, .wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a[data-kb-block=\"kb-adv-heading14639_cf2c83-8a\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a[data-kb-block=\"kb-adv-heading14639_cf2c83-8a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading14639_cf2c83-8a[data-kb-block=\"kb-adv-heading14639_cf2c83-8a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading14639_cf2c83-8a wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading14639_cf2c83-8a\"><strong>Dans cet eBook, vous apprendrez\u00a0:<\/strong><\/h4>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items14639_cd5a40-1e:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14639_cd5a40-1e ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14639_cd5a40-1e ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items14639_cd5a40-1e .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items14639_cd5a40-1e ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items14639_cd5a40-1e ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items14639_cd5a40-1e kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-14639_f6619c-e7 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14639_f6619c-e7\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9couvrez comment l\u2019IA remod\u00e8le les biens de grande consommation, favorisant l\u2019efficacit\u00e9, la croissance des revenus et la comp\u00e9titivit\u00e9.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14639_3a8b77-c9 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14639_3a8b77-c9\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9couvrez des solutions d\u2019IA qui peuvent am\u00e9liorer l\u2019ex\u00e9cution de votre parcours de mise sur le march\u00e9 et vos strat\u00e9gies de croissance commerciale.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14639_78fd3c-ee .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14639_78fd3c-ee\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Obtenez des informations pratiques sur la mise en \u0153uvre de l\u2019IA pour une prise de d\u00e9cision plus intelligente.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-14639_b36c84-f8 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-14639_b36c84-f8\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">D\u00e9couvrez des exemples concrets de r\u00e9ussite en mati\u00e8re de strat\u00e9gies de vente et de distribution bas\u00e9es sur 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