{"id":5316,"date":"2022-06-20T12:08:37","date_gmt":"2022-06-20T12:08:37","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=5316"},"modified":"2024-11-12T16:23:10","modified_gmt":"2024-11-12T16:23:10","slug":"leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/fr\/casestudies\/leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability\/","title":{"rendered":"Le groupe de boulangerie leader Grupo Bimbo r\u00e9duit le co\u00fbt de service par miche de pain pour am\u00e9liorer sa rentabilit\u00e9"},"content":{"rendered":"

Grupo Bimbo, l'un des plus grands boulangers au monde, pr\u00e9sent dans plus de 33 pays, a entrepris une gestion massive du changement dans son processus de vente secondaire pendant la pand\u00e9mie. Notre solution intelligente de mise sur le march\u00e9 a aid\u00e9 Grupo Bimbo \u00e0 offrir une valeur maximale \u00e0 ses consommateurs, \u00e0 ses forces de vente et \u00e0 ses parties prenantes en offrant l'\u00e9volutivit\u00e9 et l'\u00e9lasticit\u00e9 n\u00e9cessaires pour g\u00e9rer plus de 800 centres de distribution de vente et plus de 35 000 vendeurs sur le cloud.<\/p>\n\n\n\n

D\u00e9fis pos\u00e9s par la pand\u00e9mie<\/strong><\/h3>\n\n\n\n

L'entreprise a eu du mal \u00e0 automatiser son op\u00e9rations de distribution<\/a> et n\u2019a pas pu s\u2019adapter \u00e0 la nouvelle normalit\u00e9 au d\u00e9but de la pand\u00e9mie. Avec des effectifs r\u00e9duits et le fait que le pain est une denr\u00e9e p\u00e9rissable, l\u2019entreprise n\u2019avait aucun moyen de suspendre la production ni de retarder les livraisons. Alors qu\u2019ils avaient du mal \u00e0 mettre du pain dans les rayons assez rapidement, les retours sur le pain ont atteint un niveau record en raison de la demande impr\u00e9visible et des situations de confinement en constante \u00e9volution sur le march\u00e9.<\/p>\n\n\n\n

Des op\u00e9rations \u00e0 grande \u00e9chelle<\/strong><\/h3>\n\n\n\n

The King of Bakers est pr\u00e9sent dans 33 pays et vend plus de 100 marques avec plus de 10 000 produits. Notre solution a \u00e9t\u00e9 mise en service sur le march\u00e9 mexicain (leur plus grand march\u00e9) avec plus de 35\u00a0000 agents de terrain r\u00e9partis dans plus de 800 centres de vente fin 2020.<\/p>\n\n\n\n

L\u2019une des t\u00e2ches les plus fastidieuses consistait \u00e0 rassembler et \u00e0 num\u00e9riser leurs donn\u00e9es historiques provenant de diff\u00e9rentes sources de donn\u00e9es. Le nettoyage et la d\u00e9sinfection des donn\u00e9es pass\u00e9es pendant la migration sont n\u00e9cessaires pour conserver la saisonnalit\u00e9 et d'autres tendances afin de meilleurs rapports et analyses. En tant que pratique, nous conservons g\u00e9n\u00e9ralement de gros volumes de donn\u00e9es pour tous nos clients sur le cloud, avec une protection et une confidentialit\u00e9 maximales pour les s\u00e9curiser.<\/p>\n\n\n\n

Plus de 800 centres de donn\u00e9es au Mexique ont \u00e9t\u00e9 mis en service progressivement, par \u00e9tapes, et la mise en \u0153uvre a pris moins de 18 mois pour plus de 35\u00a0000 utilisateurs. Avec autant d'utilisateurs et la plupart d'entre eux se connectant \u00e0 notre solution entre 6h00 et 8h00, nous avons mis en \u0153uvre un mod\u00e8le Elastic pour g\u00e9rer la capacit\u00e9 du serveur, pointant vers une base de donn\u00e9es unique. <\/p>\n\n\n\n

Une formidable \u00e9quipe c\u00f4t\u00e9 client nous a \u00e9galement aid\u00e9 dans cette impl\u00e9mentation massive et nous a aid\u00e9 dans les it\u00e9rations. Ils ont fourni \u00e0 leurs repr\u00e9sentants sur le terrain nos appareils standardis\u00e9s, les ont test\u00e9s et form\u00e9s sur ces appareils.<\/p>\n\n\n\n

Gestion des retours<\/strong><\/h3>\n\n\n\n

La distribution de pain et de produits de boulangerie est l'une des plus difficiles dans le secteur des biens de consommation. Grupo Bimbo traite 30 000 commandes par jour dans plusieurs milliers de points de vente. Chacun de ces points de vente conna\u00eet deux pics de ventes, l'un le matin (de 8 h \u00e0 10 h) et l'autre le soir (de 16 h \u00e0 19 h). Alors que d'autres cha\u00eenes d'approvisionnement de produits peuvent \u00eatre planifi\u00e9es en semaines, la boulangerie doit planifier en heures. Ce d\u00e9fi est aggrav\u00e9 par les retours et la gestion de la logistique inverse n\u00e9cessaires pour les produits de boulangerie, et un rayon vide peut signifier une baisse des ventes.<\/p>\n\n\n\n

Avec notre intelligence solution d'acc\u00e8s au march\u00e9<\/a>Grupo Bimbo fournit d\u00e9sormais suffisamment de pain pour remplir les rayons et \u00e9volue lentement mais s\u00fbrement vers des rendements moindres et des co\u00fbts de service r\u00e9duits. Gr\u00e2ce \u00e0 la visibilit\u00e9, \u00e0 l'intelligence et \u00e0 l'analyse des donn\u00e9es, l'entreprise de boulangerie est d\u00e9sormais en mesure d'adapter le volume et la vari\u00e9t\u00e9 \u00e0 la demande du march\u00e9.<\/p>\n\n\n\n

Faits saillants de la collaboration<\/strong><\/h3>\n\n\n\n

Solutions:<\/b> Syst\u00e8me de gestion de la distribution Ivy et automatisation de la force de vente\/livraison directe en magasin<\/p>\n\n\n\n

Nombre d'utilisateurs\u00a0:<\/b> 35,000+<\/p>\n\n\n\n

Commandes quotidiennes\u00a0:<\/b> 30,000+<\/p>","protected":false},"featured_media":5318,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-5316","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading Bakery Grupo Bimbo Reduces Cost-to-Serve Per Loaf of Bread to Improve Profitability<\/title>\n<meta name=\"description\" content=\"One of the largest bakers in the world with a presence in 33+ countries, Grupo Bimbo from Mexico\" 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