{"id":3774,"date":"2022-05-17T07:24:10","date_gmt":"2022-05-17T07:24:10","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=3774"},"modified":"2024-06-01T17:34:57","modified_gmt":"2024-06-01T17:34:57","slug":"leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/fr\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/","title":{"rendered":"L'un des principaux fabricants d'aliments et de boissons utilise la livraison directe en magasin par Ivy pour son expansion en Asie-Pacifique"},"content":{"rendered":"

De l'eau min\u00e9rale aux produits laitiers, en passant par les boissons, les aliments instantan\u00e9s et m\u00eame les produits pour b\u00e9b\u00e9s, une grande entreprise suisse de biens de consommation comptant plus de 200 marques, a un impact sur la vie de millions de consommateurs dans 175 pays \u00e0 travers le monde depuis plus de 150 ans. Certaines de ses marques g\u00e9n\u00e8rent 1 milliard de dollars de ventes annuelles et la soci\u00e9t\u00e9 est l'un des noms de confiance dans le secteur des biens de consommation. L'entreprise suisse de restauration et de boissons a toujours \u00e9t\u00e9 en avance sur son temps en \u00e9quipant son personnel de terrain des derni\u00e8res technologies. L'entreprise a tir\u00e9 parti de notre Solution de mise sur le march\u00e9<\/a> dans la r\u00e9gion APAC au cours des 12 derni\u00e8res ann\u00e9es pour soutenir son expansion dans cette r\u00e9gion dirig\u00e9e par les distributeurs.<\/p>\n\n\n\n

Expansion dans la r\u00e9gion Asie-Pacifique<\/strong><\/h3>\n\n\n\n

La Premi\u00e8re Guerre mondiale a \u00e9tabli la pr\u00e9sence de la marque sur le march\u00e9 am\u00e9ricain et, au d\u00e9but des ann\u00e9es 2000, la marque suisse a lentement commenc\u00e9 \u00e0 s'\u00e9tendre en Asie et sur les march\u00e9s environnants. En 2010, le leader suisse a choisi Ivy pour soutenir ses op\u00e9rations de distribution sur le march\u00e9 indien, avec une expansion sur les march\u00e9s voisins en cours.<\/p>\n\n\n\n

En 2010, lorsque nous avons commenc\u00e9 \u00e0 travailler avec le leader des biens de consommation, nous avons introduit tr\u00e8s t\u00f4t la num\u00e9risation et contribu\u00e9 au passage du stylo et du papier au num\u00e9rique. Le march\u00e9 indien \u00e9tait primitif et davantage ax\u00e9 sur le commerce rural, la vente de camionnettes et la pr\u00e9vente. Le mod\u00e8le \u00e9tait nouveau pour l'entreprise et nous l'avons aid\u00e9 \u00e0 faciliter la prise de commandes et \u00e0 am\u00e9liorer les ventes mois apr\u00e8s mois. Ayant construit une strat\u00e9gie de vente bas\u00e9e sur les donn\u00e9es comme source unique de v\u00e9rit\u00e9, l'entreprise s'est appuy\u00e9e sur les performances commerciales, la productivit\u00e9 de la force de vente et les donn\u00e9es par canal de notre solution pour tracer le plan d'action de sa force de vente.<\/p>\n\n\n\n

Op\u00e9rations de polissage selon le march\u00e9<\/strong><\/h3>\n\n\n\n

Avec Ivy, le conglom\u00e9rat suisse a pu identifier et appliquer des personnalisations uniques centr\u00e9es sur le march\u00e9 et permettant un fonctionnement facile dans le cadre des normes gouvernementales. Nous avons \u00e9galement permis une int\u00e9gration transparente \u00e0 leur Syst\u00e8me de gestion de distribution (DMS)<\/a> via des API personnalis\u00e9es pour transf\u00e9rer les d\u00e9tails des commandes depuis notre solution DSD afin d'obtenir une source de donn\u00e9es unique.<\/p>\n\n\n\n

Avec une vue consolid\u00e9e des diff\u00e9rents canaux de vente sur notre solution et une vue client unique, l'\u00e9quipe de terrain fonctionne intelligemment et a des conversations davantage bas\u00e9es sur les donn\u00e9es avec les d\u00e9taillants. Notre \u00e9quipe a \u00e9galement cr\u00e9\u00e9 des flux de travail et des approbations automatis\u00e9s pour gagner du temps et am\u00e9liorer la productivit\u00e9 de l'\u00e9quipe commerciale. Moins d\u2019un an apr\u00e8s la mise en \u0153uvre de notre solution, la force commerciale a enregistr\u00e9 pr\u00e8s de deux fois plus de visites.<\/p>\n\n\n\n

Au fil des ann\u00e9es, la relation s'est renforc\u00e9e et en 2016, nous avons aid\u00e9 l'entreprise suisse \u00e0 \u00e9tablir des pr\u00e9ventes pour le march\u00e9 rural en Inde. Le r\u00e9seau commercial de l'entreprise couvre plus de 50 000 villages en Inde et ce nombre augmente d'ann\u00e9e en ann\u00e9e. Le march\u00e9 rural continue de cro\u00eetre et l'entreprise dispose d\u00e9sormais d'infrastructures et d'op\u00e9rations pour r\u00e9pondre aux besoins des consommateurs ruraux. En 2017, nous avons ajout\u00e9 une capacit\u00e9 de vente de fourgonnettes pour soutenir les op\u00e9rations de vente de fourgonnettes dans le cadre de leur initiative de commerce rural.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Expansion soutenue par une base de donn\u00e9es solide<\/strong><\/h3>\n\n\n\n

Avec toutes les activit\u00e9s sur le terrain disponibles au m\u00eame endroit, l'\u00e9quipe de direction disposait d'une vue consolid\u00e9e des op\u00e9rations commerciales, surveillait les performances commerciales en temps r\u00e9el et pouvait prendre des d\u00e9cisions strat\u00e9giques bas\u00e9es sur les donn\u00e9es. Au fil des ann\u00e9es, les donn\u00e9es provenant de divers canaux en Inde ont permis \u00e0 l'entreprise d'identifier les SKU qui se vendaient rapidement et de supprimer les SKU qui ne sortaient pas des \u00e9tag\u00e8res. Le succ\u00e8s sur un march\u00e9 a permis \u00e0 l'entreprise d'exp\u00e9rimenter sur d'autres march\u00e9s et, en 2016, l'entreprise a d\u00e9marr\u00e9 ses activit\u00e9s au Sri Lanka avec le Solution de livraison directe en magasin Ivy<\/a>. Quelques ann\u00e9es plus tard, nous avons \u00e9galement accompagn\u00e9 l'expansion de l'entreprise \u00e0 Hong Kong en 2020.<\/p>\n\n\n\n

L'ann\u00e9e derni\u00e8re, en 2021, nous avons commenc\u00e9 March\u00e9 de lierre<\/a> pour l'entreprise en Inde afin de permettre aux d\u00e9taillants de passer directement des commandes pour les produits de l'entreprise et d'\u00e9liminer la n\u00e9cessit\u00e9 pour les vendeurs de r\u00e9cup\u00e9rer les commandes.<\/p>\n\n\n\n

Apr\u00e8s avoir mis en \u0153uvre notre solution, la marque grand public suisse a compris l'importance des donn\u00e9es comme source unique de v\u00e9rit\u00e9 provenant d'une source unique. Cela leur a donn\u00e9 la possibilit\u00e9 de prendre des d\u00e9cisions \u00e9clair\u00e9es bas\u00e9es sur les sp\u00e9cificit\u00e9s des donn\u00e9es tout en analysant et en pr\u00e9voyant les besoins de ventes futurs. L\u2019acc\u00e8s aux donn\u00e9es a redonn\u00e9 le pouvoir \u00e0 leurs \u00e9quipes, qui ont d\u00e9sormais fourni des produits bas\u00e9s sur les demandes du march\u00e9.<\/p>\n\n\n\n

Les int\u00e9grations sont devenues transparentes pour cette soci\u00e9t\u00e9 car elle dispose d'API con\u00e7ues sur mesure pour connecter diff\u00e9rents syst\u00e8mes. Le transfert de donn\u00e9es en temps r\u00e9el garantit que tous les syst\u00e8mes int\u00e9gr\u00e9s acc\u00e8dent aux stocks, aux stocks et aux d\u00e9tails des commandes en temps r\u00e9el, essentiels au bon fonctionnement des op\u00e9rations.<\/p>\n\n\n\n

Au cours des deux derni\u00e8res ann\u00e9es, le nombre total de commandes pass\u00e9es a augment\u00e9 de 44% et le volume des ventes de l'entreprise de 11%.<\/p>\n\n\n\n

Faits saillants de la collaboration<\/strong><\/h3>\n\n\n\n

Solution:<\/b> Ivy Direct Livraison en magasin\/automatisation de la force de vente<\/p>\n\n\n\n

Utilisateurs sur le terrain\u00a0:<\/b> Plus de 5 000 utilisateurs sur 4 march\u00e9s de la r\u00e9gion APAC<\/p>\n\n\n\n

Nombre de commandes quotidiennes\u00a0:<\/b> 60,000+<\/p>","protected":false},"featured_media":3776,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-3774","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading Food and Beverage Manufacturer Uses Ivy DSD for APAC<\/title>\n<meta name=\"description\" content=\"Ivy implemented Sales Force Automation and DSD solutions to increase orders and boost revenue for a leading food and beverage manufacturer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/fr\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Leading Food and Beverage Manufacturer Uses Ivy DSD for APAC\" \/>\n<meta property=\"og:description\" content=\"Ivy implemented Sales Force Automation and DSD solutions to increase orders and boost revenue for a leading food and beverage manufacturer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/fr\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-01T17:34:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"275\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\",\"url\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\",\"name\":\"Leading Food and Beverage Manufacturer Uses Ivy DSD for APAC\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg\",\"datePublished\":\"2022-05-17T07:24:10+00:00\",\"dateModified\":\"2024-06-01T17:34:57+00:00\",\"description\":\"Ivy implemented Sales Force Automation and DSD solutions to increase orders and boost revenue for a leading food and beverage manufacturer.\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg\",\"width\":275,\"height\":246,\"caption\":\"Food and Beverage Manufacturer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Leading Food and Beverage Manufacturer Uses Ivy Direct Store Delivery for APAC Expansion\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'un des principaux fabricants d'aliments et de boissons utilise Ivy DSD pour l'APAC","description":"Ivy a mis en \u0153uvre des solutions d'automatisation de la force de vente et DSD pour augmenter les commandes et augmenter les revenus d'un important fabricant d'aliments et de boissons.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/fr\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/","og_locale":"fr_FR","og_type":"article","og_title":"Leading Food and Beverage Manufacturer Uses Ivy DSD for APAC","og_description":"Ivy implemented Sales Force Automation and DSD solutions to increase orders and boost revenue for a leading food and beverage manufacturer.","og_url":"https:\/\/ivymobility.com\/fr\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/","og_site_name":"Ivy Mobility","article_modified_time":"2024-06-01T17:34:57+00:00","og_image":[{"width":275,"height":246,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/","url":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/","name":"L'un des principaux fabricants d'aliments et de boissons utilise Ivy DSD pour l'APAC","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg","datePublished":"2022-05-17T07:24:10+00:00","dateModified":"2024-06-01T17:34:57+00:00","description":"Ivy a mis en \u0153uvre des solutions d'automatisation de la force de vente et DSD pour augmenter les commandes et augmenter les revenus d'un important fabricant d'aliments et de boissons.","breadcrumb":{"@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg","width":275,"height":246,"caption":"Food and Beverage Manufacturer"},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/casestudies\/leading-food-and-beverage-manufacturer-uses-ivy-direct-store-delivery-for-apac-expansion\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Leading Food and Beverage Manufacturer Uses Ivy Direct Store Delivery for APAC Expansion"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Mobilit\u00e9 de lierre","description":"| Solution d'acc\u00e8s intelligent au march\u00e9 pour l'industrie des biens de consommation","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Mobilit\u00e9 de lierre","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/05\/pexels-mart-production-8108184-1.jpg",275,246,false],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/casestudies\/3774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/casestudies"}],"about":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/types\/casestudies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/media\/3776"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/media?parent=3774"}],"wp:term":[{"taxonomy":"case-study-category","embeddable":true,"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/case-study-category?post=3774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}