{"id":3355,"date":"2022-02-21T12:55:11","date_gmt":"2022-02-21T12:55:11","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=3355"},"modified":"2024-06-01T17:35:28","modified_gmt":"2024-06-01T17:35:28","slug":"consumer-wellness-company-builds-automated-on-ground-sales-operations-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/fr\/casestudies\/consumer-wellness-company-builds-automated-on-ground-sales-operations-with-ivy-mobility\/","title":{"rendered":"Une entreprise de bien-\u00eatre grand public cr\u00e9e des op\u00e9rations de vente automatis\u00e9es sur le terrain avec Ivy Mobility"},"content":{"rendered":"

 
Une entreprise internationale de bien-\u00eatre des consommateurs avec des op\u00e9rations dans plus de 20 pays, cinq unit\u00e9s de fabrication, huit installations de co-packing et une importante force de terrain cherchait une transformation num\u00e9rique pour que son personnel travaille comme une seule \u00e9quipe.<\/p>\n\n\n\n

\u00c0 la recherche d'une solution \u00e9volutive<\/strong><\/h3>\n\n\n\n

La transformation num\u00e9rique de l'entreprise \u00e9tait le r\u00e9sultat de ses priorit\u00e9s strat\u00e9giques. Leur syst\u00e8me existant a suffi jusqu'\u00e0 ce que l'accent soit mis sur la sant\u00e9 et que l'entreprise ait commenc\u00e9 \u00e0 acqu\u00e9rir des marques dans le secteur pour \u00e9largir son portefeuille de produits. Ils avaient besoin d'une solution Route-to-Market robuste et \u00e9volutive pour g\u00e9rer leur r\u00e9seau de distribution croissant avec de nouvelles marques dans leur portefeuille. L'entreprise a choisi Ivy Mobility, une solution automatis\u00e9e pour regrouper tous les processus sur une seule plateforme, fournir des informations en temps r\u00e9el et augmenter l'efficacit\u00e9 des ventes secondaires.<\/p>\n\n\n\n

Une \u00e9quipe commerciale bas\u00e9e sur les donn\u00e9es avec Ivy Direct Store Delivery<\/strong><\/h3>\n\n\n\n

Nous avons mis en \u0153uvre notre Livraison directe en magasin (DSD)<\/a> pour les appareils mobiles afin de prendre en charge toutes les activit\u00e9s quotidiennes de l'\u00e9quipe de terrain, telles que la capture des commandes, les retours sur ventes, les collections, le suivi des KPI du magasin, le suivi des concurrents et les activit\u00e9s de marchandisage. Notre \u00e9quipe a pr\u00e9vu une p\u00e9riode de mise en \u0153uvre de 15 mois comprenant une phase pilote et une mise en \u0153uvre en 4 phases.<\/p>\n\n\n

\n
\"Phase<\/figure>\n<\/div>\n\n\n

Au cours de plusieurs sessions de collecte des exigences, nous avons cartographi\u00e9 tous leurs processus m\u00e9tier manuels pour les configurer sous forme de flux de travail automatis\u00e9s dans notre solution. Notre \u00e9quipe a simplifi\u00e9 le processus de prise de commande pour les repr\u00e9sentants sur le terrain et a personnalis\u00e9 les rapports pour un meilleur alignement avec leurs objectifs commerciaux. Notre \u00e9quipe a \u00e9tabli l'int\u00e9gration avec d'autres applications tierces pour un flux de donn\u00e9es transparent, afin que notre solution puisse fournir une source unique de donn\u00e9es pour l'entreprise. Notre infrastructure bas\u00e9e sur le cloud offre accessibilit\u00e9, prix abordable et transparence.
Le g\u00e9ant du bien-\u00eatre des consommateurs a r\u00e9ussi \u00e0 int\u00e9grer plus de 2 000 utilisateurs \u00e0 notre solution d'ici fin septembre 2020. Nous avons accompagn\u00e9 l'entreprise dans cette initiative massive de gestion du changement en proposant des formations en pr\u00e9sentiel et \u00e0 distance.<\/p>\n\n\n\n

Plus de puissance gr\u00e2ce \u00e0 l'automatisation<\/strong><\/h3>\n\n\n\n

La multinationale du bien-\u00eatre des consommateurs poss\u00e8de une compr\u00e9hension approfondie de l\u2019impact de la technologie sur les objectifs commerciaux. Gr\u00e2ce \u00e0 nos efforts continus en mati\u00e8re de transformation num\u00e9rique, notre partenariat avec l'entreprise s'est \u00e9largi et nous aidons continuellement l'entreprise en automatisant davantage les processus.<\/p>\n\n\n\n

L'entreprise traite 1,3 million de commandes mensuellement sur notre solution de mani\u00e8re fluide et avec une tra\u00e7abilit\u00e9 compl\u00e8te. L\u2019entreprise b\u00e9n\u00e9ficie d\u00e9sormais d\u2019une meilleure visibilit\u00e9 sur les activit\u00e9s de terrain et peut faire des choix \u00e9clair\u00e9s. Notre solution offre aux superviseurs une efficacit\u00e9 suppl\u00e9mentaire pour suivre et surveiller les KPI de performance de chacun des plus de 2 000 repr\u00e9sentants sur le terrain. Gr\u00e2ce \u00e0 l'automatisation, toutes les approbations prennent moins de temps de traitement, ce qui permet aux commerciaux d'\u00e9conomiser du temps et des efforts.
De plus, la dur\u00e9e globale d'une visite en magasin a diminu\u00e9, gr\u00e2ce \u00e0 notre solution de livraison directe en magasin permettant aux repr\u00e9sentants sur le terrain d'effectuer davantage de visites en magasin chaque mois.<\/p>\n\n\n\n

\u00c0 l'avenir, la soci\u00e9t\u00e9 pr\u00e9voit d'accro\u00eetre l'adoption de notre solution en ajoutant de nouvelles am\u00e9liorations et fonctionnalit\u00e9s pour un engagement am\u00e9lior\u00e9 et des informations plus approfondies.<\/p>\n\n\n\n

Faits saillants de la collaboration<\/strong><\/h3>\n\n\n\n

Produits utilis\u00e9s :<\/strong> Ivy Direct Store Delivery bas\u00e9 sur AWS<\/a><\/strong><\/p>\n\n\n\n

Nombre de commerciaux\u00a0:<\/strong> 1,550<\/p>\n\n\n\n

Moy. Nombre de commandes quotidiennes\u00a0:<\/strong> 57,350<\/p>","protected":false},"featured_media":3367,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-3355","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nConsumer Wellness Company Builds Automated Sales Operations<\/title>\n<meta name=\"description\" content=\"The company needed a robust and scalable Route-to-Market solution to manage their growing distribution network with new 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