{"id":4499,"date":"2022-06-08T06:51:08","date_gmt":"2022-06-08T06:51:08","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=4499"},"modified":"2024-09-13T05:27:07","modified_gmt":"2024-09-13T05:27:07","slug":"top-5-applications-of-augmented-reality-to-give-your-consumer-goods-brand-an-edge","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/top-5-applications-of-augmented-reality-to-give-your-consumer-goods-brand-an-edge\/","title":{"rendered":"Top 5 des applications de r\u00e9alit\u00e9 augment\u00e9e pour donner un avantage \u00e0 votre marque de biens de consommation"},"content":{"rendered":"<p>Les entreprises de biens de consommation s&#039;efforcent de trouver de nouvelles fa\u00e7ons de se d\u00e9marquer de la concurrence, d&#039;attirer l&#039;attention des consommateurs et d&#039;offrir une exp\u00e9rience immersive et stimulante avec leurs marques. Dans le contexte du marketing et de l&#039;image de marque, la technologie de r\u00e9alit\u00e9 augment\u00e9e permet aux marques de biens de consommation de proposer des exp\u00e9riences num\u00e9riques uniques pour engager les consommateurs.<\/p>\n\n\n\n<p>UN&nbsp;<a href=\"https:\/\/www.futuremarketinsights.com\/reports\/augmented-reality-and-virtual-reality-market\" target=\"_blank\" rel=\"noopener\">rapport<\/a>&nbsp;on Augmented Reality indique que le march\u00e9 mondial de la r\u00e9alit\u00e9 augment\u00e9e et de la r\u00e9alit\u00e9 virtuelle s&#039;\u00e9l\u00e8ve \u00e0 5\u00a0176\u00a0M US$ en 2016. Il enregistrera un TCAC de 42,2% entre 2017 et 2025. Voyons comment le secteur CPG b\u00e9n\u00e9ficie de la r\u00e9alit\u00e9 augment\u00e9e (AR) int\u00e9gration dans diff\u00e9rents domaines.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ajoutez un \u00e9l\u00e9ment virtuel \u00e0 votre emballage<\/strong><\/h4>\n\n\n\n<p>Avec les emballages traditionnels, les entreprises ne peuvent partager qu\u2019une quantit\u00e9 limit\u00e9e d\u2019informations et les clients interpr\u00e8tent ce qu\u2019ils voient sur l\u2019emballage. AR pr\u00e9sente une version passionnante et informative des produits et de leurs packs. Vous pouvez ajouter des \u00e9l\u00e9ments \u00e0 l\u2019emballage de votre produit qui ne sont pas \u00e9vidents au premier coup d\u2019\u0153il. Par exemple, vous pouvez ajouter des informations nutritionnelles, l&#039;historique de la marque et bien d&#039;autres histoires via un simple code QR sur l&#039;emballage. La technologie vous permet \u00e9galement de pr\u00e9senter votre marque aux consommateurs au-del\u00e0 des sentiers battus et peut ajouter des informations sur l&#039;identit\u00e9 de la marque.<\/p>\n\n\n\n<p>Vos campagnes marketing sont faciles \u00e0 am\u00e9liorer avec du contenu num\u00e9rique sur des packs tels que des vid\u00e9os, des animations et autres utilisant la RA.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/10\/augment1-min.jpg\" alt=\"Syst\u00e8me de gestion de distribution\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Gamification utilisant la r\u00e9alit\u00e9 augment\u00e9e<\/strong><\/h4>\n\n\n\n<p>La gamification peut contribuer \u00e0 faciliter l\u2019engagement des clients, et lorsque les clients agissent et \u00e9tablissent une connexion, ils se rapprochent de votre marque. La gamification via la RA peut vous aider \u00e0 accro\u00eetre l&#039;implication des consommateurs gr\u00e2ce \u00e0 une approche ludique et interactive. Les jeux bas\u00e9s sur la r\u00e9alit\u00e9 augment\u00e9e peuvent \u00eatre ajout\u00e9s \u00e0 l&#039;emballage du produit ou pr\u00e9sent\u00e9s via votre mobile. Vous pouvez m\u00eame ajouter des jeux bas\u00e9s sur AR dans&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/fr\/Blog\/overcoming-retail-execution-challenges-and-achieving-perfection-at-the-shelf\/\">les magasins de d\u00e9tail<\/a><\/strong>&nbsp;pour engager et divertir les visiteurs et les informer sur votre entreprise et ses diff\u00e9rents produits.<\/p>\n\n\n\n<p>La RA peut faire un effort suppl\u00e9mentaire pour votre entreprise gr\u00e2ce \u00e0 la gamification avec des jeux amusants et des quiz. Les outils gamifi\u00e9s en RA sont d\u2019excellents moyens d\u2019interagir avec les consommateurs, de stimuler les ventes sur le long terme et d\u2019attirer de nouveaux publics.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Visualisations de produits en 3D<\/b><\/h4>\n\n\n\n<p>Avez-vous du mal \u00e0 transmettre votre <strong><a href=\"https:\/\/ivymobility.com\/fr\/Blog\/trade-promotions-best-practices-for-consumer-goods\/\">promos<\/a><\/strong> effectivement? N&#039;\u00eates-vous pas en mesure de susciter suffisamment d&#039;enthousiasme gr\u00e2ce au marketing\u00a0? Essayez la visualisation de produits en 3D optimis\u00e9e par la RA qui peut transformer les exp\u00e9riences fades en magasin du pass\u00e9.<\/p>\n\n\n\n<p>La r\u00e9alit\u00e9 augment\u00e9e peut d\u00e9montrer les avantages de votre produit dans une toute nouvelle dimension et des visualisations am\u00e9lior\u00e9es. Les visualisations de produits 3D via AR permettront \u00e0 votre client de voir et de configurer vos produits \u00e0 l&#039;\u00e9cran et lui permettront d&#039;interagir avec les mod\u00e8les num\u00e9riques de vos produits avant d&#039;acheter.<br>Une exp\u00e9rience de vente au d\u00e9tail r\u00e9elle consistant \u00e0 explorer virtuellement le produit et \u00e0 acc\u00e9der aux informations avant l&#039;achat peut aider vos clients \u00e0 choisir des produits avec pr\u00e9cision, augmentant ainsi les conversions tout en r\u00e9duisant les taux de retour des produits.<br>La RA peut \u00e9galement aider vos commerciaux \u00e0 voir \u00e0 quoi les produits et les pr\u00e9sentoirs peuvent ressembler en magasin sur l&#039;\u00e9cran de leur appareil mobile en temps r\u00e9el et \u00e0 l&#039;\u00e9chelle exacte. Les commerciaux peuvent visualiser des actifs tels que des r\u00e9frig\u00e9rateurs ou des glaci\u00e8res dans les espaces du magasin et peuvent facilement envoyer des images augment\u00e9es pour les approbations et allocations budg\u00e9taires internes.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/10\/augment2-min-1.jpg\" alt=\"Syst\u00e8me de gestion de distribution bas\u00e9 sur le cloud\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Catalogues aliment\u00e9s par la r\u00e9alit\u00e9 augment\u00e9e<\/b><\/h4>\n\n\n\n<p>Un conglom\u00e9rat su\u00e9dois de meubles pr\u00eats \u00e0 assembler a donn\u00e9 une tournure au magasinage de meubles avec son catalogue AR. Les clients peuvent utiliser leurs appareils mobiles pour visualiser \u00e0 quoi ressemblera un meuble dans leur maison.<\/p>\n\n\n\n<p>De m\u00eame, dans CPG, un catalogue de vente au d\u00e9tail immersif en RA peut devenir une carte explorable dans laquelle l&#039;acheteur peut se plonger plus tranquillement qu&#039;un magasin physique. Cela augmente \u00e9galement la capacit\u00e9 du magasin \u00e0 attirer les visiteurs sans agrandir son espace physique.<\/p>\n\n\n\n<p>Les clients peuvent visualiser des mod\u00e8les 3D de produits juste au-dessus de leurs images dans les catalogues AR, y compris des informations d\u00e9taill\u00e9es sur les produits, les sp\u00e9cifications et les prix. Lorsqu&#039;un client consulte un catalogue AR contenant les mod\u00e8les de vos produits, il peut appr\u00e9cier leurs caract\u00e9ristiques et avantages uniques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Formation commerciale via AR<\/b><\/h4>\n\n\n\n<p>De nombreuses entreprises ont commenc\u00e9 \u00e0 utiliser la RA pour former leur force de vente. Gr\u00e2ce \u00e0 la technologie AR, vous pouvez imiter les exp\u00e9riences de vente au d\u00e9tail r\u00e9elles que vos commerciaux peuvent rencontrer pour les former \u00e0 les g\u00e9rer efficacement. Ces programmes de formation seront accessibles partout et \u00e0 tout moment, maintiendront les comp\u00e9tences de vos commerciaux pertinentes et seront rentables \u00e0 long terme.<\/p>\n\n\n\n<p>Pour am\u00e9liorer davantage cela, vous pouvez autoriser votre <strong><a href=\"https:\/\/ivymobility.com\/fr\/retail-execution\/\">VRP<\/a><\/strong> de s&#039;immerger dans des situations r\u00e9elles \u00e0 l&#039;aide de casques VR (r\u00e9alit\u00e9 virtuelle) et de leur faire visiter un magasin pour tester leurs capacit\u00e9s et leurs comp\u00e9tences face \u00e0 de nouveaux d\u00e9fis. Et s&#039;il y a eu des erreurs pendant la formation, vos commerciaux peuvent r\u00e9initialiser le programme de formation et recommencer, les aidant ainsi \u00e0 se perfectionner au fil du temps.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Quelle est la prochaine \u00e9tape pour la RA\u00a0?<\/b><\/h4>\n\n\n\n<p>Il a gagn\u00e9 en popularit\u00e9 aupr\u00e8s des grandes entreprises, mais nous n\u2019avons pas encore explor\u00e9 l\u2019\u00e9tendue de la RA. Les principales entreprises de meubles testent les fonctionnalit\u00e9s de r\u00e9alit\u00e9 augment\u00e9e avec leurs catalogues de meubles, et certaines marques de maquillage populaires utilisent la r\u00e9alit\u00e9 augment\u00e9e pour permettre \u00e0 leurs utilisateurs de tester le maquillage dans leurs applications.<\/p>\n\n\n\n<p>Les campagnes \u00e0 court terme peuvent stimuler les ventes et les strat\u00e9gies \u00e0 long terme renforcent l&#039;identit\u00e9 de la marque. Dans les deux cas, la RA peut changer la fa\u00e7on dont les consommateurs interagissent avec vos produits. Jusqu\u2019o\u00f9 pourriez-vous amener votre marque de biens de consommation avec la RA\u00a0? Les seules limites r\u00e9sident dans votre imagination. <strong><a href=\"https:\/\/ivymobility.com\/fr\/request-demo\/\">Voir ce qu&#039;il y a en magasin<\/a><\/strong>&nbsp;de l&#039;une de nos fonctionnalit\u00e9s pr\u00e9f\u00e9r\u00e9es.<\/p>","protected":false},"featured_media":4500,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-4499","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 5 Applications of Augmented Reality to Give Your CPG Brand an Edge<\/title>\n<meta name=\"description\" content=\"Augmented Reality is transforming lifestyle and how people perceive reality. See all about how augmented reality changes the working of CPG industry making it more creative and closer to their customers than ever before\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/fr\/blog\/top-5-applications-of-augmented-reality-to-give-your-consumer-goods-brand-an-edge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Applications of Augmented Reality to Give Your CPG Brand an Edge\" \/>\n<meta property=\"og:description\" content=\"Augmented Reality is transforming lifestyle and how people perceive reality. 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