{"id":3397,"date":"2022-04-07T10:53:19","date_gmt":"2022-04-07T10:53:19","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&p=3397"},"modified":"2024-09-13T05:43:43","modified_gmt":"2024-09-13T05:43:43","slug":"overcoming-retail-execution-challenges-and-achieving-perfection-at-the-shelf","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/overcoming-retail-execution-challenges-and-achieving-perfection-at-the-shelf\/","title":{"rendered":"Surmonter les d\u00e9fis de l'ex\u00e9cution du commerce de d\u00e9tail et atteindre la perfection en rayon"},"content":{"rendered":"

En tant que fabricant, grossiste, distributeur ou agence de marchandisage de produits de grande consommation, quels d\u00e9fis d'ex\u00e9cution au d\u00e9tail figurent en t\u00eate de votre liste\u00a0? Comment comptez-vous y r\u00e9pondre ? Selon un rapport POI sur l'ex\u00e9cution du commerce de d\u00e9tail pour les biens de consommation mondiaux, 81 pour cent<\/strong><\/a> des entreprises ne sont pas satisfaites de la mise en \u0153uvre de leur strat\u00e9gie de vente au d\u00e9tail. Ce chiffre indique que les organisations ont des difficult\u00e9s \u00e0 atteindre leurs objectifs de strat\u00e9gie de vente au d\u00e9tail et \u00e0 relever des d\u00e9fis non r\u00e9solus.<\/p>\n\n\n\n

Comment aborder la situation ?<\/strong><\/h4>\n\n\n\n

Un efficace solution d'ex\u00e9cution de vente au d\u00e9tail<\/a><\/strong> Est la r\u00e9ponse. La solution peut augmenter l'efficacit\u00e9 de vos op\u00e9rations de vente au d\u00e9tail et am\u00e9liorer la productivit\u00e9 de vos commerciaux. Une interface simple et puissante peut collecter des donn\u00e9es directement aupr\u00e8s des commerciaux et des appareils mobiles des marchandiseurs. Les activit\u00e9s du d\u00e9but \u00e0 la fin de la journ\u00e9e se synchronisent instantan\u00e9ment sur votre syst\u00e8me. Les managers re\u00e7oivent un aper\u00e7u en temps r\u00e9el de ce qui se passe sur le terrain. En bref, vous avez besoin d'une solution d'ex\u00e9cution au d\u00e9tail pour mener \u00e0 bien les activit\u00e9s d'ex\u00e9cution en magasin afin d'obtenir un magasin parfait \u00e0 chaque fois.<\/p>\n\n\n\n

Quels sont les composants indispensables d\u2019une solution d\u2019ex\u00e9cution de vente au d\u00e9tail\u00a0?<\/strong><\/h3>\n\n\n\n

1. Analyse en temps r\u00e9el<\/strong><\/h4>\n\n\n\n

La vaste gamme de donn\u00e9es de vente au d\u00e9tail provenant du terrain pose des d\u00e9fis au traitement des donn\u00e9es en temps r\u00e9el. Cependant, une fonctionnalit\u00e9 d\u2019analyse de donn\u00e9es unifi\u00e9e peut englober de nombreux types de donn\u00e9es au sein de Retail Execution. Un outil de donn\u00e9es efficace fournit des analyses en temps r\u00e9el pour visualiser, analyser et recueillir des informations. Il comprend \u00e9galement des donn\u00e9es issues du suivi en temps r\u00e9el de la marque distribution<\/a><\/strong> et les tendances d'achat par canal ou par march\u00e9. Lorsque vos donn\u00e9es sont structur\u00e9es, vos \u00e9quipes peuvent suivre automatiquement toutes les mesures de votre entreprise sur un seul \u00e9cran, effectuer une analyse des concurrents et obtenir un avantage concurrentiel.<\/p>\n\n\n\n

\"Syst\u00e8me<\/figure>\n\n\n\n

2. Refonte de la strat\u00e9gie d'affichage sur le lieu de vente<\/strong><\/h4>\n\n\n\n

Si les supports de point de vente (POSM) ne sont pas plac\u00e9s de mani\u00e8re optimale, ils ont tendance \u00e0 \u00eatre inefficaces. Vos merchandisers doivent proc\u00e9der avec diligence \u00e0 une v\u00e9rification des POSM avec des cibles par rapport \u00e0 leur valeur r\u00e9elle pour confirmer l'utilisation appropri\u00e9e ou inad\u00e9quate des POSM dans un magasin. Associ\u00e9e \u00e0 la fonction de suivi des promotions, la solution peut aider les merchandisers ou les vendeurs \u00e0 ex\u00e9cuter les promotions et \u00e0 les comparer \u00e0 celles des concurrents.<\/p>\n\n\n\n

3. Mettre en \u0153uvre les meilleures pratiques en mati\u00e8re de part de march\u00e9<\/strong><\/h4>\n\n\n\n

L'optimisation de la part de rayon garantit la visibilit\u00e9 et disponibilit\u00e9 en rayon<\/a><\/strong> de produits \u00e0 chaque fois. Reconnaissance d'images<\/strong> (IR) peut transformer la gestion de vos rayons en magasin et vous aider \u00e0 cr\u00e9er un magasin parfait. La technologie IR moderne avec une fonction de grille intelligente \u00e0 code couleur aide les marchandiseurs \u00e0 analyser facilement la position des produits sur les \u00e9tag\u00e8res.<\/p>\n\n\n\n

4. R\u00e9concilier les disparit\u00e9s et pr\u00e9venir les ruptures de stock<\/strong><\/h4>\n\n\n\n

Les occurrences de rupture de stock (OOS) les plus visibles ou les OOS d'articles \u00e0 succ\u00e8s sont celles qui font le plus mal et peuvent nuire \u00e0 vos chances de r\u00e9aliser des ventes r\u00e9currentes \u00e0 l'avenir. \u00c9vitez cette situation en \u00e9tendant une solution unifi\u00e9e \u00e0 vos commerciaux et marchandiseurs et en int\u00e9grant les ventes mobiles. Ils peuvent effectuer rapidement des contr\u00f4les de stock sur le terrain et passer des commandes de r\u00e9approvisionnement.<\/p>\n\n\n\n

Si la solution a un Recommandations de commande<\/strong> une fonctionnalit\u00e9 qui fournit des conseils de vente \u00e0 votre marchandiseur pour r\u00e9approvisionner les \u00e9tag\u00e8res et \u00e9viter les ruptures de stock, rien de tel. Solutions bas\u00e9es sur l'IA<\/a><\/strong> peut analyser les mod\u00e8les d'achat pr\u00e9c\u00e9dents pour proposer de meilleures recommandations de commande pour remplir les \u00e9tag\u00e8res. Avec les bons outils et juste un peu de planification, vos marchandiseurs peuvent \u00e9viter de mani\u00e8re proactive les ruptures de stock, pr\u00e9dire avec pr\u00e9cision la demande de produits et, en fin de compte, garantir la satisfaction des clients.<\/p>\n\n\n\n

5. Augmenter les ventes en magasin<\/strong><\/h4>\n\n\n\n

La solution d'ex\u00e9cution de vente au d\u00e9tail doit inclure une vue \u00e0 360 degr\u00e9s des clients, o\u00f9 ils peuvent voir les commandes pass\u00e9es, les actifs attribu\u00e9s, les factures, etc. Intelligence int\u00e9gr\u00e9e disponible dans le solution<\/a><\/strong> peut aider vos marchandiseurs avec la liste des stocks incontournables, le prochain meilleur SKU et d'autres recommandations. \u00c9tendez les opportunit\u00e9s de ventes crois\u00e9es et de ventes incitatives, et augmentez les ventes et l'efficacit\u00e9 avec une solution d'ex\u00e9cution de vente au d\u00e9tail dot\u00e9e de toutes les derni\u00e8res fonctionnalit\u00e9s et technologies.<\/p>\n\n\n\n

Note finale<\/strong><\/h4>\n\n\n\n

Si vous n'adaptez pas constamment votre entreprise pour suivre le paysage en constante \u00e9volution de ex\u00e9cution au d\u00e9tail<\/a><\/strong>, vous prendrez du retard. Envisagez donc d'investir dans une solution qui combine des capacit\u00e9s d'ex\u00e9cution avec d'autres points de donn\u00e9es cl\u00e9s pour am\u00e9liorer vos processus d'audit et commerciaux et am\u00e9liorer votre chiffre d'affaires.<\/p>\n\n\n\n

D\u00e9couvrez la solution Ivy Retail Execution qui fonctionne avec un syst\u00e8me intelligent Plateforme Route-to-Market<\/a><\/strong> et automatise les processus m\u00e9tier pour am\u00e9liorer la productivit\u00e9 des repr\u00e9sentants sur le terrain et g\u00e9n\u00e9rer davantage de ventes. Gr\u00e2ce \u00e0 la meilleure reconnaissance d'image, \u00e0 la r\u00e9alit\u00e9 augment\u00e9e et \u00e0 un moteur de recommandation, donnez \u00e0 vos marchandiseurs les moyens de proposer un magasin parfait \u00e0 chaque fois.<\/p>\n\n\n\n

R\u00e9servez une d\u00e9mo<\/a> avec nous aujourd'hui.<\/p>","protected":false},"featured_media":3398,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-3397","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nOvercoming Retail Execution Challenges and Achieving Perfection<\/title>\n<meta name=\"description\" content=\"This blog is a complete guide to understanding the futuristic features required for retail execution software.\" 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