{"id":14733,"date":"2025-06-30T16:15:40","date_gmt":"2025-06-30T16:15:40","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=14733"},"modified":"2025-06-30T16:15:42","modified_gmt":"2025-06-30T16:15:42","slug":"reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/","title":{"rendered":"R\u00e9inventer la route vers le march\u00e9\u00a0: comment les marketplaces transforment les relations avec les d\u00e9taillants dans le secteur des biens de grande consommation"},"content":{"rendered":"<p>Alors que les mod\u00e8les de distribution traditionnels ne parviennent pas \u00e0 s&#039;adapter \u00e0 l&#039;\u00e9volution rapide du commerce de d\u00e9tail actuel, les entreprises de biens de consommation courante adoptent des solutions plus intelligentes, privil\u00e9giant le num\u00e9rique, pour rester comp\u00e9titives. Selon une \u00e9tude r\u00e9cente, plus de <a href=\"https:\/\/digital-leadership-associates.passle.net\/post\/102j4ip\/70-of-b2b-decision-makers-say-they-are-open-to-making-new-fully-self-serve-purc?utm_source=chatgpt.com\">70%<\/a> Des d\u00e9cideurs B2B privil\u00e9gient d\u00e9sormais les interactions \u00e0 distance ou en libre-service aux m\u00e9thodes traditionnelles en pr\u00e9sentiel. Cette \u00e9volution renforce le besoin de plateformes offrant aux d\u00e9taillants davantage de contr\u00f4le et de commodit\u00e9. <a href=\"https:\/\/ivymobility.com\/fr\/marketplace\/\">March\u00e9<\/a> Les plateformes se multiplient pour r\u00e9pondre \u00e0 ce besoin, non seulement en tant qu&#039;outils de commande, mais aussi en tant que solutions CRM compl\u00e8tes pour les magasins. Ces solutions offrent une vue \u00e0 360\u00b0 de chaque partenaire retail, permettant aux marques d&#039;adapter leurs communications, de rationaliser la gestion des commandes et de renforcer leurs relations. Parall\u00e8lement, les d\u00e9taillants b\u00e9n\u00e9ficient de la flexibilit\u00e9 n\u00e9cessaire pour consulter les catalogues produits, passer commande, suivre les livraisons et interagir avec les marques selon leurs propres conditions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketplace en tant que CRM de magasin\u00a0: \u00e0 quoi cela ressemble<\/h3>\n\n\n\n<p>Lorsqu&#039;elle est utilis\u00e9e comme un CRM de magasin, une plateforme Marketplace devient un puissant outil de renseignement et d&#039;engagement pour les entreprises de CPG :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Profils au niveau du magasin<\/strong>: Capturez les attributs cl\u00e9s de chaque d\u00e9taillant, notamment le type de magasin, l&#039;emplacement, l&#039;historique des commandes, le comportement de paiement et les pr\u00e9f\u00e9rences de produits.<\/li>\n\n\n\n<li><strong>Segmentation et ciblage<\/strong>: Regroupez les d\u00e9taillants par performance, g\u00e9ographie ou gamme de produits pour proposer des promotions ou des campagnes de vente sur mesure.<\/li>\n\n\n\n<li><strong>Analyse historique et pr\u00e9dictive<\/strong>:Surveiller la fr\u00e9quence des commandes, les ruptures de stock, les tendances des ventes par cat\u00e9gorie et <a href=\"https:\/\/ivymobility.com\/fr\/ebooks\/infusing-route-to-market-for-cpg-with-data-analytics\/\">recommander des actions<\/a> pour am\u00e9liorer les performances.<\/li>\n\n\n\n<li><strong>Communication bidirectionnelle<\/strong>: Envoyez des mises \u00e0 jour, des offres ou du contenu de formation directement aux d\u00e9taillants tout en leur permettant de formuler des demandes de service ou des tickets d&#039;assistance.<\/li>\n\n\n\n<li><strong>Collaboration des forces sur le terrain<\/strong>:Les repr\u00e9sentants commerciaux obtiennent des informations sur le magasin avant les visites, ce qui permet des conversations plus productives et une planification ax\u00e9e sur les objectifs.<\/li>\n<\/ul>\n\n\n\n<p>Essentiellement, la plateforme \u00e9volue d\u2019une interface de commande statique vers un outil dynamique qui construit des relations plus profondes et plus rentables avec les partenaires de vente au d\u00e9tail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Commande en libre-service\u00a0: permettre aux d\u00e9taillants d&#039;en faire plus<\/h3>\n\n\n\n<p>L\u2019autre c\u00f4t\u00e9 de la m\u00e9daille est <a href=\"https:\/\/ivymobility.com\/fr\/retail-execution\/\">D\u00e9taillant<\/a> Commande en libre-service. Int\u00e9gr\u00e9e \u00e0 une plateforme Marketplace, cette fonctionnalit\u00e9 permet aux d\u00e9taillants de\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Parcourir les catalogues num\u00e9riques<\/strong>:Avec des images, des prix, des disponibilit\u00e9s et des articles sugg\u00e9r\u00e9s personnalis\u00e9s en fonction de leur profil de magasin.<\/li>\n\n\n\n<li><strong>Passez des commandes \u00e0 tout moment<\/strong>: Plus besoin d&#039;attendre un commercial. Les commandes peuvent \u00eatre pass\u00e9es en quelques secondes via une interface mobile ou web.<\/li>\n\n\n\n<li><strong>Planifier les livraisons<\/strong>:S\u00e9lectionnez les fen\u00eatres de livraison pr\u00e9f\u00e9r\u00e9es en fonction des op\u00e9rations du magasin et des niveaux de stock.<\/li>\n\n\n\n<li><strong>Voir les promotions et les offres group\u00e9es<\/strong>:Acc\u00e9dez \u00e0 des offres personnalis\u00e9es et \u00e0 des offres de fid\u00e9lit\u00e9 adapt\u00e9es \u00e0 votre historique d&#039;achat ou \u00e0 votre type de magasin.<\/li>\n\n\n\n<li><strong>Suivre l&#039;\u00e9tat de la commande<\/strong>:Recevez des mises \u00e0 jour en direct sur le traitement des commandes, l&#039;exp\u00e9dition et la livraison, r\u00e9duisant ainsi l&#039;incertitude et les appels t\u00e9l\u00e9phoniques.<\/li>\n<\/ul>\n\n\n\n<p>La commande en libre-service renforce l\u2019ind\u00e9pendance des d\u00e9taillants tout en am\u00e9liorant la pr\u00e9cision et la rapidit\u00e9 du traitement des commandes pour la marque.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"338\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-5.png\" alt=\"\" class=\"wp-image-14735\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-5.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-5-300x168.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-5-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Avantages commerciaux pour les entreprises de biens de consommation courante<\/h3>\n\n\n\n<p>La mise en \u0153uvre d&#039;une place de march\u00e9 en tant que CRM de magasin et centre de commande en libre-service g\u00e9n\u00e8re des avantages mesurables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Co\u00fbts op\u00e9rationnels r\u00e9duits<\/strong>:Moins de d\u00e9pendance aux repr\u00e9sentants commerciaux pour la prise de commandes ; r\u00e9duction de la charge de travail du centre d&#039;appels et de la gestion manuelle des commandes.<\/li>\n\n\n\n<li><strong>Pr\u00e9cision d&#039;ordre sup\u00e9rieur<\/strong>:Les d\u00e9taillants voient les stocks et les prix en direct, minimisant ainsi les erreurs, les incoh\u00e9rences et les annulations.<\/li>\n\n\n\n<li><strong>Am\u00e9lioration de la satisfaction des d\u00e9taillants<\/strong>:Les d\u00e9taillants habilit\u00e9s deviennent plus fid\u00e8les, commandent plus fr\u00e9quemment et r\u00e9agissent mieux aux promotions.<\/li>\n\n\n\n<li><strong>Visibilit\u00e9 des ventes am\u00e9lior\u00e9e<\/strong>:Les donn\u00e9es en temps r\u00e9el fournissent des informations d\u00e9taill\u00e9es sur le mouvement des produits et les tendances r\u00e9gionales.<\/li>\n\n\n\n<li><strong>Meilleure ex\u00e9cution sur le terrain<\/strong>:Les repr\u00e9sentants peuvent se concentrer sur la vente strat\u00e9gique, l\u2019expansion du march\u00e9 et la conformit\u00e9 du planogramme.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Pourquoi maintenant\u00a0? L&#039;urgence pour les marques de biens de consommation<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les attentes des commer\u00e7ants ont \u00e9volu\u00e9. Les commer\u00e7ants modernes souhaitent b\u00e9n\u00e9ficier du m\u00eame confort num\u00e9rique que les consommateurs.<\/li>\n\n\n\n<li>Le commerce num\u00e9rique est en plein essor. Les ventes de biens de grande consommation via les canaux num\u00e9riques progressent deux fois plus vite que celles des magasins physiques.<\/li>\n\n\n\n<li>L&#039;IA et l&#039;automatisation sont l\u00e0 pour durer. Les solutions de marketplace permettent <a href=\"https:\/\/ivymobility.com\/fr\/ivy-recommender\/\">Recommandations bas\u00e9es sur l&#039;IA<\/a>, des pr\u00e9visions de ventes et des invites de commande adapt\u00e9es \u00e0 chaque magasin.<\/li>\n\n\n\n<li>Les donn\u00e9es constituent le nouvel avantage concurrentiel. Un syst\u00e8me centralis\u00e9 qui enregistre chaque interaction avec un d\u00e9taillant est un atout pr\u00e9cieux pour la tarification, le d\u00e9veloppement produit et la strat\u00e9gie de gestion des stocks.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pleins feux sur\u00a0: la place de march\u00e9 d&#039;Ivy Mobility<\/h3>\n\n\n\n<p>\u00c0 l\u2019avant-garde de cette \u00e9volution se trouve <a href=\"https:\/\/ivymobility.com\/fr\/marketplace\/\">Place de march\u00e9 d&#039;Ivy Mobility<\/a>, une plateforme con\u00e7ue sp\u00e9cifiquement pour les besoins des entreprises de biens de consommation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principales capacit\u00e9s :<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Portail libre-service pour les d\u00e9taillants<\/strong><br>Permet aux d\u00e9taillants de passer des commandes directement aupr\u00e8s des distributeurs \u00e0 tout moment, n&#039;importe o\u00f9 et sur n&#039;importe quel appareil.<\/li>\n\n\n\n<li><strong>Catalogues et promotions<\/strong><br>Maintenez \u00e0 jour en temps r\u00e9el les listes de produits, les prix et la disponibilit\u00e9 des stocks.<\/li>\n\n\n\n<li><strong>Informations sur la gestion de la relation client (CRM) pour les d\u00e9taillants<\/strong><br>Consultez les donn\u00e9es historiques, les tendances des ventes et le comportement bas\u00e9 sur les segments pour am\u00e9liorer la prise de d\u00e9cision.<\/li>\n\n\n\n<li><strong>Int\u00e9gration du suivi et de l&#039;ex\u00e9cution des commandes<\/strong><br>Du placement \u00e0 la livraison \u00e0 domicile, chaque \u00e9tape est transparente et tra\u00e7able.<\/li>\n\n\n\n<li><strong>Int\u00e9gration multipartite transparente<\/strong><br>Connecte les distributeurs, les repr\u00e9sentants sur le terrain et les d\u00e9taillants dans un \u00e9cosyst\u00e8me num\u00e9rique unique, sans silos.<\/li>\n\n\n\n<li><strong>Renseignements exploitables<\/strong><br>Exploite l&#039;IA pour les recommandations de produits, les invites de vente incitative et les commandes sugg\u00e9r\u00e9es par magasin.<\/li>\n<\/ul>\n\n\n\n<p>La place de march\u00e9 d&#039;Ivy Mobility est une solution SaaS pr\u00eate \u00e0 \u00eatre d\u00e9ploy\u00e9e qui fonctionne \u00e0 l&#039;\u00e9chelle mondiale, s&#039;int\u00e8gre \u00e0 votre pile technologique existante et assure la p\u00e9rennit\u00e9 de votre strat\u00e9gie de mise sur le march\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Derni\u00e8res pens\u00e9es<\/h3>\n\n\n\n<p>L&#039;avenir du secteur des biens de grande consommation repose sur des \u00e9cosyst\u00e8mes connect\u00e9s, riches en informations et conviviaux pour les d\u00e9taillants. En adoptant une place de march\u00e9 faisant \u00e0 la fois office de CRM pour les magasins et de plateforme de commande en libre-service pour les d\u00e9taillants, les marques de biens de grande consommation peuvent optimiser leur efficacit\u00e9 op\u00e9rationnelle, renforcer l&#039;engagement des d\u00e9taillants et optimiser leurs ventes. Pr\u00eat \u00e0 franchir le pas\u00a0? <a href=\"https:\/\/ivymobility.com\/fr\/request-demo\/\">Parlez \u00e0 notre \u00e9quipe d&#039;experts<\/a> et d\u00e9couvrez comment la place de march\u00e9 d&#039;Ivy Mobility peut red\u00e9finir vos relations de vente au d\u00e9tail\u00a0:<br><\/p>","protected":false},"featured_media":14736,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-14733","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/fr\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"As traditional distribution models fall short in today\u2019s fast-paced retail environment, CPG companies are embracing smarter, digital-first solutions to stay competitive. According to a recent study, over 70% of B2B decision-makers now prefer remote or self-service interactions to conventional in-person methods. This shift is driving the need for platforms that offer retailers greater control and...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/fr\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T16:15:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1408\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/\",\"url\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/\",\"name\":\"Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG - Ivy Mobility\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg\",\"datePublished\":\"2025-06-30T16:15:40+00:00\",\"dateModified\":\"2025-06-30T16:15:42+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg\",\"width\":1408,\"height\":768},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"R\u00e9inventer la mise sur le march\u00e9\u00a0: comment les marketplaces transforment les relations avec les d\u00e9taillants dans les biens de grande consommation\u00a0- Ivy Mobility","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/fr\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/","og_locale":"fr_FR","og_type":"article","og_title":"Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG - Ivy Mobility","og_description":"As traditional distribution models fall short in today\u2019s fast-paced retail environment, CPG companies are embracing smarter, digital-first solutions to stay competitive. According to a recent study, over 70% of B2B decision-makers now prefer remote or self-service interactions to conventional in-person methods. This shift is driving the need for platforms that offer retailers greater control and...","og_url":"https:\/\/ivymobility.com\/fr\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/","og_site_name":"Ivy Mobility","article_modified_time":"2025-06-30T16:15:42+00:00","og_image":[{"width":1408,"height":768,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/","url":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/","name":"R\u00e9inventer la mise sur le march\u00e9\u00a0: comment les marketplaces transforment les relations avec les d\u00e9taillants dans les biens de grande consommation\u00a0- Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg","datePublished":"2025-06-30T16:15:40+00:00","dateModified":"2025-06-30T16:15:42+00:00","breadcrumb":{"@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19.jpg","width":1408,"height":768},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/blog\/reimagining-route-to-market-how-marketplaces-are-transforming-retailer-relationships-in-cpg\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Reimagining Route-to-Market: How Marketplaces Are Transforming Retailer Relationships in CPG"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Mobilit\u00e9 de lierre","description":"| Solution d&#039;acc\u00e8s intelligent au march\u00e9 pour l&#039;industrie des biens de consommation","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Mobilit\u00e9 de lierre","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":[],"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/blog-19-1024x559.jpg",1024,559,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/blog\/14733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/types\/blog"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/media\/14736"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/media?parent=14733"}],"wp:term":[{"taxonomy":"categories","embeddable":true,"href":"https:\/\/ivymobility.com\/fr\/wp-json\/wp\/v2\/categories?post=14733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}