{"id":13727,"date":"2024-09-13T15:49:03","date_gmt":"2024-09-13T15:49:03","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=13727"},"modified":"2024-09-17T16:24:43","modified_gmt":"2024-09-17T16:24:43","slug":"winning-the-shelf-war-how-to-avoid-costly-merchandising-mistakes","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/winning-the-shelf-war-how-to-avoid-costly-merchandising-mistakes\/","title":{"rendered":"Gagner la guerre des rayons : comment \u00e9viter les erreurs de marchandisage co\u00fbteuses"},"content":{"rendered":"<p>Chaque jour, dans le secteur de la vente au d\u00e9tail, une bataille pour attirer l&#039;attention des clients se d\u00e9roule sur chaque \u00e9tag\u00e8re de chaque magasin. Il est largement reconnu que <strong>70% <\/strong>des d\u00e9cisions d&#039;achat des clients sont prises en magasin. Qu&#039;il s&#039;agisse d&#039;un achat impulsif, du choix d&#039;un produit de substitution ou du choix d&#039;une marque sp\u00e9cifique, les clients ne prennent en compte votre produit que lorsqu&#039;ils font activement leurs achats.<\/p>\n\n\n\n<p>Les d\u00e9taillants en sont bien conscients, c&#039;est pourquoi l&#039;espace en rayon est un champ de bataille crucial o\u00f9 les marques les plus fortes s&#039;imposent. Mais comment se d\u00e9marquer dans un environnement aussi concurrentiel ?<\/p>\n\n\n\n<p>Le merchandising joue un r\u00f4le crucial dans cette lutte. Il implique la pr\u00e9sentation strat\u00e9gique des produits en magasin, les fabricants et distributeurs de produits de grande consommation ayant recours \u00e0 diverses tactiques pour attirer les clients et stimuler les ventes. Ces tactiques comprennent l&#039;organisation des pr\u00e9sentoirs, la disposition des produits sur les \u00e9tag\u00e8res et l&#039;utilisation de mat\u00e9riel de point de vente (PLV) comme les \u00e9tiquettes de prix, les autocollants promotionnels et les wobblers.<\/p>\n\n\n\n<p>Cependant, g\u00e9rer efficacement le processus de marchandisage peut s&#039;av\u00e9rer difficile. Dans les sections suivantes, nous aborderons les erreurs courantes de marchandisage qui peuvent entra\u00eener une baisse des ventes et une image de marque ternie.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32, .wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32[data-kb-block=\"kb-adv-heading13727_84cce5-32\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32[data-kb-block=\"kb-adv-heading13727_84cce5-32\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_84cce5-32[data-kb-block=\"kb-adv-heading13727_84cce5-32\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_84cce5-32 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_84cce5-32\">Impact de la non-conformit\u00e9 du planogramme<\/h4>\n\n\n\n<p>Les marques con\u00e7oivent soigneusement des planogrammes pour optimiser le placement des produits, en veillant \u00e0 ce que les produits moins connus soient strat\u00e9giquement positionn\u00e9s aux c\u00f4t\u00e9s des marques populaires et que les articles compl\u00e9mentaires soient pr\u00e9sent\u00e9s ensemble. Cependant, lorsque les magasins ne respectent pas ces planogrammes, cela se traduit par des rapports inexacts et des conclusions erron\u00e9es. Cela peut entraver leur capacit\u00e9 \u00e0 cr\u00e9er des strat\u00e9gies marketing efficaces \u00e0 l&#039;avenir.<\/p>\n\n\n\n<p>Par exemple, si une \u00e9tag\u00e8re est cens\u00e9e mettre en valeur un nouveau produit \u00e0 c\u00f4t\u00e9 d&#039;un produit populaire, mais qu&#039;elle est mal agenc\u00e9e et que le produit d&#039;un concurrent sans rapport avec le produit occupe l&#039;espace, l&#039;impact peut \u00eatre important. Les marques peuvent ne pas \u00eatre conscientes de ce probl\u00e8me et interpr\u00e9ter \u00e0 tort la baisse des ventes comme un \u00e9chec de leur strat\u00e9gie initiale. Cela peut les amener \u00e0 r\u00e9orienter leur attention vers d&#039;autres efforts marketing, tels que des promotions ou des incentives, n\u00e9cessitant des approches et des budgets diff\u00e9rents.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"601\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/bigstock-Sales-assistant-scanning-produ-116755448-1.jpg\" alt=\"\" class=\"wp-image-13729\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/bigstock-Sales-assistant-scanning-produ-116755448-1.jpg 900w, https:\/\/ivymobility.com\/wp-content\/uploads\/bigstock-Sales-assistant-scanning-produ-116755448-1-300x200.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/bigstock-Sales-assistant-scanning-produ-116755448-1-768x513.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/bigstock-Sales-assistant-scanning-produ-116755448-1-18x12.jpg 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49, .wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49[data-kb-block=\"kb-adv-heading13727_e49219-49\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49[data-kb-block=\"kb-adv-heading13727_e49219-49\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_e49219-49[data-kb-block=\"kb-adv-heading13727_e49219-49\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_e49219-49 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_e49219-49\">Des \u00e9tag\u00e8res vides, des ventes vides<\/h4>\n\n\n\n<p>L&#039;absence de produits en rayon se traduit directement par une perte de ventes. Les produits de grande consommation sont rapidement achet\u00e9s et les consommateurs sont peu susceptibles de changer de magasin pour un seul produit d&#039;une marque. Si le produit n&#039;est pas disponible dans leur magasin de proximit\u00e9, ils choisiront une autre marque. Pour les fabricants et les distributeurs, les produits doivent \u00eatre constamment pr\u00e9sents en rayon.<\/p>\n\n\n\n<p>Il existe deux raisons principales pour lesquelles un produit peut \u00eatre absent d&#039;un rayon :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les employ\u00e9s du magasin ou les marchandiseurs n\u2019ont pas r\u00e9approvisionn\u00e9 le produit, m\u00eame s\u2019il \u00e9tait disponible en magasin.<\/li>\n\n\n\n<li>Le produit est compl\u00e8tement en rupture de stock.<\/li>\n<\/ul>\n\n\n\n<p>Chacun de ces probl\u00e8mes n\u00e9cessite une approche unique. Dans le premier cas, des programmes d&#039;incitation pour les employ\u00e9s et les marchandiseurs peuvent contribuer \u00e0 garantir un r\u00e9approvisionnement rapide. Ensuite, il est n\u00e9cessaire d&#039;identifier et de traiter les goulots d&#039;\u00e9tranglement dans le processus logistique.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab, .wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab[data-kb-block=\"kb-adv-heading13727_314376-ab\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab[data-kb-block=\"kb-adv-heading13727_314376-ab\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_314376-ab[data-kb-block=\"kb-adv-heading13727_314376-ab\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_314376-ab wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_314376-ab\">\u00c9checs d&#039;analyse<\/h4>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/fr\/ivy-insights\/\">Analytique<\/a> constitue la base de toutes les d\u00e9cisions de gestion en abordant de nombreuses questions cruciales. Il permet aux entreprises de biens de consommation de d\u00e9terminer les causes des fluctuations des ventes et d&#039;\u00e9valuer l&#039;impact des activit\u00e9s marketing.<\/p>\n\n\n\n<p>Une analyse efficace repose sur des processus bien g\u00e9r\u00e9s qui garantissent que la marque re\u00e7oit des donn\u00e9es actuelles, pr\u00e9cises et compl\u00e8tes.<\/p>\n\n\n\n<p>Par exemple, les responsables re\u00e7oivent souvent de nombreuses photos et autres donn\u00e9es de la part des merchandisers. Ils doivent examiner ces documents en profondeur pour \u00e9valuer objectivement et avec pr\u00e9cision le travail effectu\u00e9 et consolider les informations. Les marques cherchent \u00e0 comprendre les performances des pr\u00e9sentations et \u00e0 \u00e9valuer les positions sur le march\u00e9 de leur entreprise et de ses concurrents.<\/p>\n\n\n\n<p>Cependant, l&#039;analyse manuelle de ces photos pour la conformit\u00e9 aux KPI peut \u00eatre laborieuse et subjective. Cela se traduit souvent par des rapports d&#039;analyse retard\u00e9s ou incomplets, ce qui rend difficile de discerner les raisons du succ\u00e8s ou de l&#039;\u00e9chec des promotions et des changements de pr\u00e9sentation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35, .wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35[data-kb-block=\"kb-adv-heading13727_4f9563-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35[data-kb-block=\"kb-adv-heading13727_4f9563-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_4f9563-35[data-kb-block=\"kb-adv-heading13727_4f9563-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_4f9563-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_4f9563-35\">Ex\u00e9cution incoh\u00e9rente du merchandising<\/h4>\n\n\n\n<p>L&#039;ex\u00e9cution coh\u00e9rente des plans de merchandising dans tous les points de vente est essentielle pour maintenir l&#039;int\u00e9grit\u00e9 de la marque et stimuler les ventes. Lorsque l&#039;ex\u00e9cution du merchandising varie d&#039;un magasin \u00e0 l&#039;autre, cela peut entra\u00eener une exp\u00e9rience client d\u00e9cousue, une diminution de la reconnaissance de la marque et des opportunit\u00e9s de vente manqu\u00e9es. Veiller \u00e0 ce que les pr\u00e9sentoirs, les promotions et les placements de produits soient ex\u00e9cut\u00e9s de mani\u00e8re uniforme dans tous les points de vente permet de maintenir une pr\u00e9sence de marque forte et coh\u00e9rente qui trouve un \u00e9cho aupr\u00e8s des clients et maximise le potentiel de vente.<\/p>\n\n\n\n<p>Consid\u00e9rez le sc\u00e9nario ci-dessous,<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Magasin A<\/strong> suit parfaitement le planogramme, en pla\u00e7ant le nouveau produit au niveau des yeux \u00e0 c\u00f4t\u00e9 de l&#039;article le plus vendu, avec une signalisation promotionnelle qui attire l&#039;attention sur le nouveau lancement.<\/li>\n\n\n\n<li><strong>Magasin B<\/strong> place le nouveau produit sur une \u00e9tag\u00e8re inf\u00e9rieure, loin du best-seller, et oublie de mettre en place la signal\u00e9tique promotionnelle.<\/li>\n\n\n\n<li><strong>Magasin C<\/strong> a le produit en stock mais ne l&#039;affiche pas de mani\u00e8re visible, le laissant dans une all\u00e9e moins fr\u00e9quent\u00e9e sans aucun des supports promotionnels pr\u00e9vus.<\/li>\n<\/ul>\n\n\n\n<p>Par cons\u00e9quent:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Magasin A<\/strong> constate une augmentation significative des ventes du nouveau produit gr\u00e2ce au placement strat\u00e9gique et \u00e0 l&#039;utilisation efficace du mat\u00e9riel promotionnel.<\/li>\n\n\n\n<li><strong>Magasin B<\/strong> conna\u00eet des ventes mod\u00e9r\u00e9es, mais bien en de\u00e7\u00e0 de son potentiel, car le produit n&#039;est pas dans une position optimale.<\/li>\n\n\n\n<li><strong>Magasin C<\/strong> a du mal \u00e0 vendre le produit, les ventes sont \u00e0 peine enregistr\u00e9es parce que les clients ne le remarquent pas.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e, .wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e[data-kb-block=\"kb-adv-heading13727_cd660d-8e\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e[data-kb-block=\"kb-adv-heading13727_cd660d-8e\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_cd660d-8e[data-kb-block=\"kb-adv-heading13727_cd660d-8e\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_cd660d-8e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_cd660d-8e\">Mauvais placement du point de vente<\/h4>\n\n\n\n<p>Les supports de PLV comprennent des autocollants promotionnels, des stoppeurs, des stands, des drapeaux, des empreintes de pas et d&#039;autres panneaux directionnels con\u00e7us pour attirer l&#039;attention des clients. Souvent, les d\u00e9cisions d&#039;achat sont prises spontan\u00e9ment lorsque les acheteurs rencontrent une promotion attrayante ou un produit qui se d\u00e9marque dans l&#039;\u00e9tag\u00e8re.<\/p>\n\n\n\n<p>Pour les entreprises de produits de grande consommation, les supports de PLV doivent \u00eatre affich\u00e9s dans le format pr\u00e9vu. Cela s&#039;apparente \u00e0 la conformit\u00e9 du planogramme : sans surveillance de la pr\u00e9sence et du bon placement des supports publicitaires, les marques ne peuvent pas \u00e9valuer avec pr\u00e9cision leur efficacit\u00e9.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35, .wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35[data-kb-block=\"kb-adv-heading13727_14d4a0-35\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35[data-kb-block=\"kb-adv-heading13727_14d4a0-35\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_14d4a0-35[data-kb-block=\"kb-adv-heading13727_14d4a0-35\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_14d4a0-35 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_14d4a0-35\">Erreurs sur les \u00e9tiquettes de prix<\/h4>\n\n\n\n<p>Les \u00e9tiquettes de prix incorrectes sont une source de frustration majeure pour les clients et entra\u00eenent souvent des exp\u00e9riences d\u00e9sagr\u00e9ables lors du passage en caisse. Pour \u00e9viter de tels probl\u00e8mes, il est essentiel de s&#039;assurer que les \u00e9tiquettes de prix sont exactes. Les clients doivent conna\u00eetre le prix d&#039;un produit pour d\u00e9cider s&#039;ils sont pr\u00eats \u00e0 l&#039;acheter. Une tarification pr\u00e9cise permet non seulement d&#039;\u00e9viter toute confusion, mais aussi d&#039;attirer l&#039;attention du public cible.<\/p>\n\n\n\n<p>Pour relever ces d\u00e9fis, il faut adopter des approches diff\u00e9rentes. Des programmes d\u2019incitation pour les employ\u00e9s et les merchandisers peuvent \u00eatre mis en place, et les goulots d\u2019\u00e9tranglement dans le processus logistique doivent \u00eatre identifi\u00e9s et analys\u00e9s.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1, .wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1[data-kb-block=\"kb-adv-heading13727_9c97a6-a1\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1[data-kb-block=\"kb-adv-heading13727_9c97a6-a1\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading13727_9c97a6-a1[data-kb-block=\"kb-adv-heading13727_9c97a6-a1\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading13727_9c97a6-a1 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading13727_9c97a6-a1\">Conclusion<\/h4>\n\n\n\n<p>Mettre en place un processus de marchandisage efficace peut s&#039;av\u00e9rer difficile. Une gestion efficace n\u00e9cessite une configuration solide, une supervision des employ\u00e9s sur le terrain et une analyse continue des performances.<\/p>\n\n\n\n<p>Pour rationaliser ce processus et \u00e9viter les pi\u00e8ges courants, les entreprises de biens de grande consommation se tournent vers des solutions avanc\u00e9es. <a href=\"https:\/\/ivymobility.com\/fr\/ivy-eye-image-recognition\/\">Oeil de lierre<\/a> est un puissant outil de gestion de vente au d\u00e9tail dot\u00e9 de technologies de pointe <a href=\"https:\/\/ivymobility.com\/fr\/ebooks\/image-recognition-powered-by-ivy-eye-for-improved-profitability\/\">reconnaissance d&#039;images<\/a> Technologie. Cet outil complet offre des analyses intelligentes en rayon, qui peuvent suivre les indicateurs en rayon comme la part de rayon et la disponibilit\u00e9 en temps r\u00e9el pour une augmentation de 12% de la disponibilit\u00e9 de l&#039;assortiment, am\u00e9liorant ainsi les opportunit\u00e9s de vente. La solution comprend \u00e9galement des informations en temps r\u00e9el, qui vous aident \u00e0 obtenir des donn\u00e9es exploitables en quelques minutes avec une pr\u00e9cision de 97%. Tirez parti de mesures critiques comme la disponibilit\u00e9, la conformit\u00e9 du planogramme et la part de rayon pour des d\u00e9cisions plus intelligentes. offrant une int\u00e9gration transparente dans votre strat\u00e9gie de vente au d\u00e9tail.<\/p>\n\n\n\n<p>Avec Ivy Eye, les merchandisers prennent simplement une photo de l&#039;\u00e9tag\u00e8re et le syst\u00e8me la compare automatiquement au planogramme, mettant en \u00e9vidence les produits correctement plac\u00e9s, identifiant les articles qui doivent \u00eatre r\u00e9organis\u00e9s et d\u00e9tectant les espaces vides sur l&#039;\u00e9tag\u00e8re. L&#039;application g\u00e9n\u00e8re des rapports analytiques d\u00e9taill\u00e9s bas\u00e9s sur ces images, fournissant des donn\u00e9es compl\u00e8tes et opportunes en temps quasi r\u00e9el. La fonction d&#039;analyse comprend des donn\u00e9es de r\u00e9partition et identifie les goulots d&#039;\u00e9tranglement, fournit des donn\u00e9es actualis\u00e9es de haute qualit\u00e9 pour de meilleures d\u00e9cisions de gestion et favorise l&#039;augmentation des performances de vente. Parlez \u00e0 notre \u00e9quipe d&#039;experts et <a href=\"https:\/\/ivymobility.com\/fr\/request-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9server une d\u00e9mo<\/a> aujourd&#039;hui.<\/p>","protected":false},"featured_media":13725,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[],"class_list":["post-13727","blog","type-blog","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Winning the Shelf War: How to Avoid Costly Merchandising Mistakes - Ivy Mobility<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/fr\/blog\/winning-the-shelf-war-how-to-avoid-costly-merchandising-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning the Shelf War: How to Avoid Costly Merchandising Mistakes - Ivy Mobility\" \/>\n<meta property=\"og:description\" content=\"Every day, across the retail sector, a battle for customers&#8217; attention unfolds on every shelf in every store. 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