{"id":1221,"date":"2021-12-17T11:06:11","date_gmt":"2021-12-17T11:06:11","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&#038;p=1221"},"modified":"2024-09-13T06:37:29","modified_gmt":"2024-09-13T06:37:29","slug":"using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/using-ivy-mobility-insights-to-make-the-most-of-your-shelf-space\/","title":{"rendered":"Utiliser Ivy Mobility Insights pour tirer le meilleur parti de votre espace de stockage"},"content":{"rendered":"<p>Organiser l\u2019espace en rayon est aussi crucial pour les d\u00e9taillants que d\u2019avoir du stock \u00e0 vendre. Sans une organisation et une pr\u00e9sentation ad\u00e9quates, les clients risquent de ne pas trouver exactement ce qu&#039;ils recherchent et de se tourner vers un autre d\u00e9taillant. Voici un aper\u00e7u de la fa\u00e7on dont <strong><a href=\"https:\/\/ivymobility.com\/fr\/ivy-insights\/\">Informations sur le lierre<\/a><\/strong> contribue \u00e0 r\u00e9soudre le probl\u00e8me toujours persistant de l\u2019utilisation efficace de l\u2019espace sur les \u00e9tag\u00e8res.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Planification proactive<\/strong><\/h4>\n\n\n\n<p>Un stockage optimis\u00e9 entra\u00eene une augmentation des b\u00e9n\u00e9fices. Une \u00e9tude de Babson Executive Education indique qu &#039;\u00abil existe une science derri\u00e8re la gestion de l&#039;espace en rayon et elle est aliment\u00e9e par les donn\u00e9es et les analyses\u00bb. En comprenant quels produits se vendent, leur position sur les \u00e9tag\u00e8res et dans l&#039;agencement des magasins, les d\u00e9taillants peuvent travailler de mani\u00e8re proactive pour promouvoir de nouvelles ventes de leurs produits phares, tout en contribuant \u00e0 minimiser les pertes sur les produits qui ne se vendent tout simplement pas. L\u2019\u00e9tude Babson poursuit en expliquant que \u00ab la gestion de l\u2019espace en rayon est de plus en plus analys\u00e9e en fonction de l\u2019impact financier des diff\u00e9rents assortiments, des pr\u00e9f\u00e9rences sp\u00e9cifiques des acheteurs dans le magasin et des r\u00e9ponses probables aux prix et aux promotions \u00bb. L&#039;utilisation de l&#039;analyse des ventes au d\u00e9tail des clients est importante dans la planification des ventes et n&#039;est pas un \u00e9chec.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Resizer.in-62e7bb87e2e5d.jpg\" alt=\"Syst\u00e8me de gestion de distribution\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>R\u00e9duire les \u00e9l\u00e9ments OOS<\/strong><\/h4>\n\n\n\n<p>Les articles en rupture de stock (OOS) constituent un pi\u00e8ge majeur auquel de nombreux d\u00e9taillants sont confront\u00e9s. Lorsqu\u2019un client vient chercher une marchandise en rupture de stock, il confiera probablement son entreprise \u00e0 un concurrent. L&#039;utilisation de l&#039;analyse des ventes au d\u00e9tail des clients peut d\u00e9terminer ce qui doit \u00eatre plac\u00e9 \u00e0 quel endroit dans les \u00e9tag\u00e8res et quelle quantit\u00e9 est n\u00e9cessaire \u00e0 la fois pour \u00e9viter les pertes dues \u00e0 des erreurs de marchandise OOS.&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/fr\/ivy-insights\/\">Analyse de vente au d\u00e9tail<\/a><\/strong>&nbsp;offrent \u00e9galement la possibilit\u00e9 de cr\u00e9er des plans de r\u00e9approvisionnement efficaces, sachant quand r\u00e9approvisionner et quelle quantit\u00e9 commander en fonction de la demande des clients, sans introduire le probl\u00e8me du surstockage d&#039;articles sp\u00e9cifiques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>Ventes saisonni\u00e8res<\/b><\/h4>\n\n\n\n<p>L&#039;analyse de la vente au d\u00e9tail des clients permet d&#039;identifier la saisonnalit\u00e9 d&#039;articles sp\u00e9cifiques. M\u00eame si un article peut \u00eatre stock\u00e9 toute l\u2019ann\u00e9e, ses ventes peuvent fluctuer selon les saisons. L&#039;utilisation de l&#039;analyse de vente au d\u00e9tail peut \u00e9tablir des plans permettant aux d\u00e9taillants de conna\u00eetre la quantit\u00e9 d&#039;un article \u00e0 stocker en fonction de ces tendances de ventes saisonni\u00e8res, permettant ainsi une meilleure optimisation de l&#039;espace en rayon.<\/p>\n\n\n\n<p>Contactez-nous d\u00e8s aujourd&#039;hui pour d\u00e9couvrir \u00e0 quel point il est simple de commencer \u00e0 utiliser l&#039;analyse des ventes au d\u00e9tail des clients pour am\u00e9liorer votre utilisation de l&#039;espace en rayon.<\/p>","protected":false},"featured_media":1222,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1221","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using Ivy Mobility Insights to Make the Most of Your Shelf Space<\/title>\n<meta name=\"description\" content=\"Here\u2019s a look at how Ivy Insights is 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