{"id":1219,"date":"2021-12-17T11:05:10","date_gmt":"2021-12-17T11:05:10","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&#038;p=1219"},"modified":"2024-09-13T16:45:09","modified_gmt":"2024-09-13T16:45:09","slug":"top-3-digital-technologies-for-consumer-goods-organizations","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/top-3-digital-technologies-for-consumer-goods-organizations\/","title":{"rendered":"Top 3 des technologies num\u00e9riques pour les organisations de biens de consommation"},"content":{"rendered":"<p>Nous discutons des technologies num\u00e9riques utilis\u00e9es par les organisations de biens de consommation pour rester \u00e0 la pointe du succ\u00e8s dans <strong>Ex\u00e9cution au d\u00e9tail.<\/strong> Vous vous demandez peut-\u00eatre si la technologie num\u00e9rique vous convient en premier lieu. Rassurez-vous, c&#039;est le cas\u00a0; poursuivez votre lecture pour d\u00e9couvrir les raisons pour lesquelles vous en avez besoin et des informations sur 3 technologies que vous pouvez utiliser \u00e0 votre avantage.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_190c07-20[data-kb-block=\"kb-adv-heading1219_190c07-20\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_190c07-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_190c07-20\"><strong>Les consommateurs ach\u00e8tent leurs produits d&#039;\u00e9picerie diff\u00e9remment en 2017<\/strong><\/h4>\n\n\n\n<p><strong>\u00a0<\/strong>L&#039;\u00e9picerie peut sembler l&#039;un des derniers produits de consommation \u00e0 rejoindre la r\u00e9volution en ligne de mani\u00e8re importante, mais elle atteint d\u00e9finitivement son rythme. Les supermarch\u00e9s locaux offrent des r\u00e9ductions sur les achats d&#039;\u00e9picerie s\u00e9lectionn\u00e9s et pay\u00e9s en ligne, puis r\u00e9cup\u00e9r\u00e9s au magasin. Ce service de retrait s&#039;adresse aux acheteurs trop occup\u00e9s pendant les heures normales de bureau pour faire leurs achats en personne. Les achats en ligne permettent aux consommateurs de s\u00e9lectionner leurs produits quand et o\u00f9 ils le souhaitent (se coucher au lit avec un cahier \u00e0 la fin de la journ\u00e9e est un choix populaire). Ensuite, les m\u00e8res et les p\u00e8res qui travaillent passent au magasin chaque fois que leur emploi du temps le permet pour r\u00e9cup\u00e9rer les sacs d&#039;\u00e9picerie pr\u00e9emball\u00e9s. C&#039;est comme avoir un personal shopper pour la nourriture et d&#039;autres biens de consommation emball\u00e9s (CPG). Le facteur commodit\u00e9 est un moteur important de cette r\u00e9volution. Les analystes s\u2019attendent \u00e0 ce que d\u2019ici 2025,\u00a0<strong><a href=\"https:\/\/www.snipp.com\/blog\/2017-07-18\/industry-trends-2017-cpg-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">20% de toute \u00e9picerie<\/a><\/strong>\u00a0les ventes ($100 milliards) se feront en ligne. Et ce sont les petites entreprises qui seront \u00e0 l&#039;origine de ce changement de march\u00e9, tout comme les 20 000 plus petites entreprises ont repr\u00e9sent\u00e9 491 TP3T de croissance, soit une augmentation de 6,31 TP3T entre 2011 et 2015.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/08\/Resizer.in-62e8a8de97cc4.jpg\" alt=\"Syst\u00e8me de gestion de distribution\"\/><\/figure>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_58cb7f-a3[data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_58cb7f-a3 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_58cb7f-a3\"><strong>Probl\u00e8mes de sant\u00e9<\/strong><\/h4>\n\n\n\n<p>En plus de la commodit\u00e9 des achats, les consommateurs de 2017 se soucient de manger plus sainement et de faire des choix plus judicieux en mati\u00e8re de r\u00e9gime. Ils souhaitent \u00e9galement que les \u00e9tiquettes de leurs produits d&#039;\u00e9picerie soient transparentes lorsqu&#039;il s&#039;agit de divulguer la quantit\u00e9 de sel ou de sucre contenue dans un produit alimentaire particulier. Les leaders de l&#039;industrie de la sant\u00e9 se concentrent sur des probl\u00e8mes soci\u00e9taux tels que la hausse des taux d&#039;ob\u00e9sit\u00e9 et les attentes selon lesquelles la maladie d&#039;Alzheimer se transformerait en \u00e9pid\u00e9mie chez la g\u00e9n\u00e9ration du baby-boom. Ces sujets abord\u00e9s dans les m\u00e9dias populaires renforcent le d\u00e9sir des Millennials de surveiller ce qu&#039;ils mangent, comment ils font de l&#039;exercice, et ont g\u00e9n\u00e9ralement un impact sur leur d\u00e9sir de rester en forme. Ces forces se conjuguent pour affecter les produits alimentaires des consommateurs (les ventes de produits biologiques ont augment\u00e9\u00a0<strong><a href=\"https:\/\/www.snipp.com\/blog\/2017-07-18\/industry-trends-2017-cpg-food\/\" target=\"_blank\" rel=\"noreferrer noopener\">13.7% en 2016<\/a>)<\/strong>\u00a0et les compl\u00e9ments alimentaires (une augmentation de 26% de part de march\u00e9 par rapport \u00e0 l&#039;ann\u00e9e derni\u00e8re). De plus, 22% d&#039;Am\u00e9ricains d\u00e9clarent vouloir restreindre leur consommation de sucre et leur utilisation de sucres artificiels (52%). La statistique selon laquelle 561\u00a0TP3\u00a0T de consommateurs am\u00e9ricains conviennent qu&#039;ils paieraient des prix plus \u00e9lev\u00e9s pour des aliments naturels sans additifs malsains est particuli\u00e8rement importante pour les GPC.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_004669-72[data-kb-block=\"kb-adv-heading1219_004669-72\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_004669-72 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_004669-72\"><strong class=\"clrp\">Impact social<\/strong><\/h4>\n\n\n\n<p>La durabilit\u00e9 et la responsabilit\u00e9 sociale des entreprises sont aujourd\u2019hui les mots d\u2019ordre lorsqu\u2019il s\u2019agit de produits de grande consommation. Les consommateurs veulent savoir que les entreprises qu\u2019ils soutiennent avec leur argent expliquent clairement o\u00f9, comment et qui cultive leurs aliments et fabrique leurs produits alimentaires. Des \u00e9tiquettes plus d\u00e9taill\u00e9es constituent un probl\u00e8me majeur pour les consommateurs et la Food and Drug Administration des \u00c9tats-Unis exige d\u00e9sormais que les entreprises alimentaires incluent de meilleures informations sur le sucre sur leurs \u00e9tiquettes alimentaires. La tendance de consommation actuelle soutient les petites marques locales parce que cette action fournit les moyens de soutenir leur communaut\u00e9 locale et promet des alternatives plus saines aux produits alimentaires non produits localement. Les millennials recherchent particuli\u00e8rement des produits qui refl\u00e8tent leurs valeurs sociales. Les petites entreprises n\u2019aspirent plus \u00e0 devenir la plus grande entreprise sur le march\u00e9 le plus vaste. Ils s&#039;efforcent d&#039;offrir une valeur authentique et pertinente \u00e0 leur client\u00e8le.<\/p>\n\n\n\n<p><strong class=\"clrp\">La nouvelle technologie num\u00e9rique fait <a href=\"https:\/\/ivymobility.com\/fr\/retail-execution\/\">Ex\u00e9cution au d\u00e9tail<\/a> Plus facile <\/strong>Les paragraphes suivants montrent \u00e0 quel point le num\u00e9rique constitue la vague du futur des produits de grande consommation.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_a9d257-dd[data-kb-block=\"kb-adv-heading1219_a9d257-dd\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_a9d257-dd wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_a9d257-dd\"><strong class=\"clrp\">R\u00e9alit\u00e9 augment\u00e9e<\/strong><\/h4>\n\n\n\n<p>Les consommateurs veulent aujourd\u2019hui avoir des informations sur les produits \u00e0 port\u00e9e de main et la technologie augment\u00e9e peut le faire pour les produits de grande consommation. Les consommateurs ne se sentent plus attir\u00e9s par les labels traditionnels. Ils souhaitent obtenir des informations plus pr\u00e9cises sur les \u00e9tiquettes et les obtenir en magasin avant d&#039;acheter. Par exemple, l&#039;application AR d&#039;IBM fonctionne sur le t\u00e9l\u00e9phone intelligent du consommateur comme un conseiller d&#039;achat augment\u00e9. Les recherches d&#039;IBM ont r\u00e9v\u00e9l\u00e9 que 191\u00a0TP3\u00a0T d&#039;acheteurs parcourent leur t\u00e9l\u00e9phone intelligent pendant leurs achats. Ils ont d\u00e9velopp\u00e9 le <strong>Application AR<\/strong> pour fournir \u00e0 ces m\u00eames clients des informations personnalis\u00e9es sur les produits lorsqu&#039;ils sont en magasin. Converse Shoes propose \u00e9galement une application qui permet aux clients d&#039;essayer virtuellement n&#039;importe quelle chaussure de leur catalogue pour voir \u00e0 quoi elle ressemblera \u00e0 leurs pieds. Les consommateurs peuvent ensuite acheter les chaussures via l\u2019interface de l\u2019application, sans jamais quitter leur domicile. De plus, la RA peut \u00eatre utilis\u00e9e pour configurer des affichages et g\u00e9rer des planogrammes au bureau et en magasin.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_aa327f-98[data-kb-block=\"kb-adv-heading1219_aa327f-98\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<h4 class=\"kt-adv-heading1219_aa327f-98 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_aa327f-98\"><strong class=\"clrp\">Reconnaissance d&#039;images<\/strong><\/h4>\n\n\n\n<p>Les consommateurs aiment la simplicit\u00e9. Ils n&#039;aiment pas les syst\u00e8mes de navigation qui n\u00e9cessitent de cliquer sur trop d&#039;\u00e9crans avant d&#039;atteindre la destination souhait\u00e9e. Ils ne souhaitent plus d\u00e9couper des coupons papier dans le journal, les organiser, puis les cataloguer \u00e0 chaque sortie shopping et par rayon du magasin. La technologie num\u00e9rique permet de prendre des instantan\u00e9s de leurs re\u00e7us en magasin et de les soumettre num\u00e9riquement sur le site Web de l&#039;entreprise ou par SMS depuis leur t\u00e9l\u00e9phone intelligent. Le traitement num\u00e9rique des re\u00e7us r\u00e9duit les d\u00e9lais, \u00e9limine les d\u00e9sagr\u00e9ments li\u00e9s \u00e0 la coupure des coupons de journaux et r\u00e9duit les co\u00fbts support\u00e9s par le fabricant pour mener de telles campagnes. Mieux encore, le consommateur peut tout faire sans quitter sa cuisine. La m\u00eame technologie permet aux repr\u00e9sentants et aux g\u00e9rants de magasin de traiter les factures et d&#039;accepter les signatures pour la r\u00e9ception et le paiement \u00e0 l&#039;aide d&#039;un appareil mobile.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading1219_f90c73-a2[data-kb-block=\"kb-adv-heading1219_f90c73-a2\"] img.kb-inline-image{width:150px;vertical-align:baseline;}<\/style>\n<p class=\"kt-adv-heading1219_f90c73-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading1219_f90c73-a2\"><strong class=\"clrp\">Automatisation intelligente<\/strong> <\/p>\n\n\n\n<p>a atteint le stade o\u00f9 les chatbots peuvent fournir \u00e0 votre \u00e9quipe sur le terrain une messagerie automatis\u00e9e et effectuer un certain nombre d&#039;\u00e9tapes pour guider le processus de vente afin de recommander le prochain meilleur SKU. En amont de l\u2019engagement des consommateurs, les chatbots peuvent automatiser le processus de service client. En fait, <a href=\"https:\/\/www.businessinsider.com\/chatbots-vs-humans-for-customer-relations-2016-12\" target=\"_blank\" rel=\"noopener nofollow\"><strong>441\u00a0TP3T des consommateurs am\u00e9ricains pr\u00e9f\u00e8rent d\u00e9j\u00e0 les chatbots aux humains<\/strong><\/a> pour la relation client.<\/p>\n\n\n\n<p>Pour en savoir plus sur les technologies et les tendances ayant un impact sur l&#039;industrie des biens de consommation, recherchez les prochains articles sur <strong><a href=\"https:\/\/ivymobility.com\/fr\/blog\/\">mobilit\u00e9 du lierre<\/a><\/strong>.<\/p>","protected":false},"featured_media":1220,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1219","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 3 Digital Technologies for Consumer Goods Organizations<\/title>\n<meta name=\"description\" content=\"Digital technologies transform business operations for CPG organizations. 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