{"id":1207,"date":"2021-12-17T10:52:00","date_gmt":"2021-12-17T10:52:00","guid":{"rendered":"https:\/\/elb-ivydev-website-01-1023820660.ap-south-1.elb.amazonaws.com\/?post_type=blog&p=1207"},"modified":"2024-09-13T07:17:59","modified_gmt":"2024-09-13T07:17:59","slug":"the-impact-of-technology-in-the-cpg-industry","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/the-impact-of-technology-in-the-cpg-industry\/","title":{"rendered":"L'impact de la technologie dans l'industrie des produits de grande consommation"},"content":{"rendered":"
L\u2019accent mis sur les forces de l\u2019offre par la plupart des fabricants appartient d\u00e9sormais au pass\u00e9. La raison en est qu\u2019il y a une tendance \u00e0 produire des biens au sein des industries des biens de consommation emball\u00e9s, en fonction de la demande du march\u00e9. L\u2019implication est que les producteurs sont d\u00e9sormais conscients de ce que les consommateurs exigent le plus sur le march\u00e9, gr\u00e2ce \u00e0 l\u2019utilisation de logiciels et de solutions mobiles. Voici l\u2019impact d\u2019une telle technologie.<\/p>\n\n\n\n
Plus de visibilit\u00e9 et d\u2019int\u00e9gration des canaux de vente<\/strong><\/h4>\n\n\n\n
Les logiciels et les solutions mobiles rendent plus efficace la coordination entre les entreprises de biens de consommation, les \u00e9quipes commerciales mobiles et les clients en magasin. Cela est d\u00fb \u00e0 une ex\u00e9cution correcte du commerce de d\u00e9tail via la plate-forme mobile, ce qui signifie que les entreprises qui adoptent une telle technologie sont dans une meilleure position pour obtenir un effet de levier sur la concurrence existante.<\/p>\n\n\n\n<\/figure>\n\n\n\n
Un meilleur engagement des consommateurs<\/strong><\/h4>\n\n\n\n
L'utilisation de la technologie permet aux entreprises du secteur des biens de consommation emball\u00e9s de communiquer plus facilement avec leurs clients en envoyant les bonnes informations aux clients vis\u00e9s. De cette fa\u00e7on, les fournisseurs peuvent r\u00e9pondre efficacement aux besoins de consommateurs particuliers et obtenir rapidement leurs commentaires sur divers produits.<\/p>\n\n\n\n
Suivi des actifs dans les entrep\u00f4ts<\/b><\/h4>\n\n\n\n
Les applications mobiles permettent au personnel de suivre les actifs du magasin, qui constitue un \u00e9l\u00e9ment majeur du secteur des biens de consommation emball\u00e9s. Il en r\u00e9sulte une r\u00e9cup\u00e9ration d'informations pr\u00e9cieuses gr\u00e2ce \u00e0 une visibilit\u00e9 accrue, ce qui conduit \u00e0 une meilleure gestion des approvisionnements en fonction de la demande du march\u00e9.<\/p>","protected":false},"featured_media":1208,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-1207","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\n
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<\/figure>\n\n\n\n