{"id":10865,"date":"2023-11-09T06:10:33","date_gmt":"2023-11-09T06:10:33","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&p=10865"},"modified":"2024-09-13T04:12:14","modified_gmt":"2024-09-13T04:12:14","slug":"scaling-up-cpg-business-with-an-integrated-three-tier-distribution-platform","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/scaling-up-cpg-business-with-an-integrated-three-tier-distribution-platform\/","title":{"rendered":"D\u00e9velopper l'activit\u00e9 CPG avec une plate-forme de distribution int\u00e9gr\u00e9e \u00e0 trois niveaux"},"content":{"rendered":"

Les distributeurs de biens de consommation continuent de lutter pour \u00e9quilibrer les d\u00e9fis du fabricant en mati\u00e8re de talent, d'offre et de demande, tout en g\u00e9rant de grandes \u00e9quipes d'agents de terrain, chacun associ\u00e9 \u00e0 plusieurs magasins sur diff\u00e9rents itin\u00e9raires, commerciaux et cr\u00e9neaux de livraison. La rationalisation et l'automatisation des t\u00e2ches de distribution am\u00e9lioreraient l'efficacit\u00e9 et la productivit\u00e9 des agents des forces de terrain. Cependant, le facteur pr\u00e9occupant ici r\u00e9side dans les silos de donn\u00e9es au sein du syst\u00e8me de distribution \u00e0 trois niveaux \u00e0 diff\u00e9rents niveaux.<\/p>\n\n\n\n

Solutions pour un mod\u00e8le de distribution \u00e0 trois niveaux<\/strong><\/h4>\n\n\n\n

Un syst\u00e8me de distribution \u00e0 trois niveaux n\u00e9cessite plusieurs logiciels comme un Syst\u00e8me de gestion de distribution<\/a><\/strong> (DMS), de livraison directe en magasin (DSD) et d'automatisation de la force de vente (SFA). Les fabricants utilisent un DMS pour g\u00e9rer leurs distributions et suivre les stocks en temps r\u00e9el. Les distributeurs utilisent des solutions telles que DSD pour augmenter les commandes directement aupr\u00e8s des d\u00e9taillants, et SFA les aide \u00e0 g\u00e9rer leurs agents sur le terrain.<\/p>\n\n\n\n

\u00c0 l'heure actuelle, chacun de ces syst\u00e8mes fonctionne de mani\u00e8re ind\u00e9pendante. Ils disposent de leurs propres outils d'analyse et de reporting, qui fournissent des donn\u00e9es et des indicateurs cl\u00e9s de performance atteints par les diff\u00e9rentes entit\u00e9s. Pour une organisation, cela signifie comparer et analyser plusieurs rapports et graphiques. Les silos de donn\u00e9es ne permettent pas au fabricant d'avoir une vue d'ensemble des performances de chaque produit.<\/p>\n\n\n\n

\"Plateforme<\/figure>\n\n\n\n

D\u00e9fis li\u00e9s \u00e0 la cr\u00e9ation d\u2019un \u00e9cosyst\u00e8me de distribution pour les grandes organisations<\/b><\/h4>\n\n\n\n

G\u00e9n\u00e9ralement, dans un mod\u00e8le de distribution \u00e0 trois niveaux, chaque solution est consid\u00e9r\u00e9e comme une entit\u00e9 distincte et le flux de donn\u00e9es d'une entit\u00e9 \u00e0 une autre est limit\u00e9. Cela ne laisse aux organisations d\u2019autre choix que d\u2019acheter ou de d\u00e9velopper leurs solutions.<\/p>\n\n\n\n

Sachant que seules certaines solutions pourraient y r\u00e9pondre besoins sp\u00e9cifiques des grandes organisations<\/a><\/strong>, ils surmontent cette lacune du syst\u00e8me en essayant de cr\u00e9er un \u00e9cosyst\u00e8me r\u00e9pondant \u00e0 leurs besoins personnalis\u00e9s. Cependant, ces syst\u00e8mes pr\u00e9sentent les probl\u00e8mes r\u00e9pertori\u00e9s ci-dessous\u00a0:<\/p>\n\n\n\n

\"cpg-data-analytics\"\/<\/figure>\n\n\n\n

Complexit\u00e9 de l'int\u00e9gration<\/strong>
Int\u00e9grer des produits diversifi\u00e9s pour les industriels, utilis\u00e9s par distributeurs<\/a><\/strong>, et ceux incorpor\u00e9s par les marchandiseurs et garantir qu'ils fonctionnent ensemble de mani\u00e8re transparente peut \u00eatre techniquement complexe et prendre beaucoup de temps. Des incompatibilit\u00e9s ou des conflits surviennent en raison des int\u00e9grations forc\u00e9es entre ces syst\u00e8mes. <\/p>\n\n\n\n

Adoption par les utilisateurs<\/strong>
Les fabricants et les agents de terrain ne sont pas des individus f\u00e9rus de technologie, et ils pourraient avoir besoin d'aide pour s'adapter \u00e0 plusieurs produits dot\u00e9s d'interfaces diff\u00e9rentes, augmentant ainsi la courbe d'apprentissage et pouvant conduire \u00e0 une r\u00e9sistance et \u00e0 un blocage de la productivit\u00e9.<\/p>\n\n\n\n

Co\u00fbts et ressources suppl\u00e9mentaires<\/b>
La maintenance de plusieurs produits n\u00e9cessite plus de ressources, telles que le support informatique, les licences et les d\u00e9penses de maintenance continue.<\/p>\n\n\n\n

S\u00e9curit\u00e9 et conformit\u00e9<\/b>
La gestion des donn\u00e9es et de l'acc\u00e8s des utilisateurs sur plusieurs produits peut s'av\u00e9rer difficile du point de vue de la s\u00e9curit\u00e9 et de la conformit\u00e9, surtout si les donn\u00e9es sont partag\u00e9es entre eux. Des exigences suppl\u00e9mentaires telles que le cryptage des donn\u00e9es \u00e0 chaque couche de connexion deviennent obligatoires.<\/p>\n\n\n\n

Verrouillage du fournisseur<\/b>
Les entreprises peuvent devenir d\u00e9pendantes de fournisseurs sp\u00e9cifiques, ce qui rend difficile le passage \u00e0 d\u2019autres produits ou prestataires de services si n\u00e9cessaire. Payer chaque fournisseur pour ses services s'accumule et devient co\u00fbteux avec le temps.<\/p>\n\n\n\n

Pression concurrentielle<\/b>
Les concurrents dot\u00e9s d\u2019\u00e9cosyst\u00e8mes plus rationalis\u00e9s et int\u00e9gr\u00e9s peuvent avoir un avantage en termes de vitesse et d\u2019agilit\u00e9. Cela pousse les entreprises \u00e0 am\u00e9liorer l\u2019\u00e9cosyst\u00e8me, ce qui devient une demande de changement aupr\u00e8s de l\u2019entreprise en d\u00e9veloppement.<\/p>\n\n\n\n

Ces facteurs doivent \u00eatre pris en compte lors de la construction d\u2019un \u00e9cosyst\u00e8me. M\u00eame si cela semble r\u00e9alisable, la mise en \u0153uvre d\u2019un projet d\u2019une telle envergure prend du temps et n\u00e9cessite les bons partenaires.<\/p>\n\n\n\n

Plateforme commerciale unifi\u00e9e par Ivy Mobility <\/b><\/h4>\n\n\n\n

Comme alternative \u00e0 la construction fastidieuse d'un \u00e9cosyst\u00e8me, Ivy Mobility a d\u00e9velopp\u00e9 une plateforme commerciale unifi\u00e9e, un \u00e9cosyst\u00e8me \u00e0 part enti\u00e8re. Ils ont des int\u00e9grations entre chaque produit utilis\u00e9 dans un distribution \u00e0 trois niveaux<\/a><\/strong> Syst\u00e8me de gestion. Les solutions Ivy DMS, Ivy DSD et Ivy SFA offrent une connectivit\u00e9 de donn\u00e9es transparente et peuvent offrir un effet similaire \u00e0 celui de la blockchain pour comprendre comment, quand et o\u00f9 les produits se d\u00e9placent apr\u00e8s la fabrication.<\/p>\n\n\n\n

Cette surveillance et ce suivi \u00e9troits des ventes de produits permettent aux fabricants de comprendre la demande, de pr\u00e9dire et de pr\u00e9voir les exigences, et d'am\u00e9liorer l'emballage et la qualit\u00e9 des produits sur la base des donn\u00e9es collect\u00e9es sur le terrain. Les produits avanc\u00e9s bas\u00e9s sur AIML comme Ivy Recommender et Ivy Insights aident les organisations \u00e0 prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es.<\/p>\n\n\n\n

Voici les raisons pour lesquelles chaque Entreprise de biens de consommation<\/a><\/strong> devrait envisager la plateforme commerciale unifi\u00e9e Ivy\u00a0:<\/p>\n\n\n\n

Rentable<\/b>
L\u2019utilisation d\u2019un \u00e9cosyst\u00e8me existant co\u00fbterait aux entreprises un budget minimal par rapport \u00e0 la construction d\u2019un \u00e9cosyst\u00e8me \u00e0 partir de z\u00e9ro. Les plateformes se sont \u00e9galement r\u00e9v\u00e9l\u00e9es plus fiables, plus s\u00fbres et plus efficaces lorsque le budget est une contrainte pour les entreprises.<\/p>\n\n\n\n

Compatibilit\u00e9 d'int\u00e9gration<\/b>
Les solutions Ivy Mobility sont compatibles entre elles et avec les syst\u00e8mes tiers, construites avec des capacit\u00e9s d'analyse de donn\u00e9es polyvalentes et dynamiques pour permettre un \u00e9change de donn\u00e9es transparent entre diff\u00e9rents syst\u00e8mes.<\/p>\n\n\n\n

Nuage natif<\/b>
Les solutions Ivy Mobility sont natives du cloud et disposent de versions sur site. Avec les protocoles de s\u00e9curit\u00e9 les plus \u00e9lev\u00e9s en place, chaque transaction est s\u00e9curis\u00e9e.<\/p>\n\n\n\n

Concurrence des appareils<\/b>
Nos solutions fonctionnent sur tous les appareils portables Android et iOS utilis\u00e9s par les agents de terrain tout en permettant \u00e0 des centaines d'utilisateurs d'acc\u00e9der simultan\u00e9ment \u00e0 la solution.<\/p>\n\n\n\n

R\u00e9servez une d\u00e9mo<\/b><\/a> avec nous pour en savoir plus.<\/p>","protected":false},"featured_media":10867,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-10865","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"\nScaling up CPG Business with an Integrated Three-tier Distribution Platform<\/title>\n<meta name=\"description\" content=\"A three-tier distribution system requires multiple software like a Distribution Management 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