{"id":10665,"date":"2023-09-20T05:54:29","date_gmt":"2023-09-20T05:54:29","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=blog&#038;p=10665"},"modified":"2024-09-13T07:51:15","modified_gmt":"2024-09-13T07:51:15","slug":"choosing-the-right-retail-execution-software-for-your-cpg-brand","status":"publish","type":"blog","link":"https:\/\/ivymobility.com\/fr\/blog\/choosing-the-right-retail-execution-software-for-your-cpg-brand\/","title":{"rendered":"Choisir le bon logiciel d&#039;ex\u00e9cution de vente au d\u00e9tail pour votre marque CPG"},"content":{"rendered":"<p>Dans l&#039;industrie des biens de consommation (CPG), les fabricants disposent de marchandiseurs d\u00e9di\u00e9s pour ex\u00e9cuter les strat\u00e9gies promotionnelles de la marque dans les magasins de d\u00e9tail. Traditionnellement, cette op\u00e9ration \u00e9tait effectu\u00e9e manuellement au niveau du magasin, mais la technologie de reconnaissance d&#039;images a inaugur\u00e9 l&#039;automatisation pour prendre en charge une ex\u00e9cution plus rapide et une productivit\u00e9 am\u00e9lior\u00e9e.<\/p>\n\n\n\n<p>Les projections indiquent une trajectoire de croissance robuste pour l&#039;ex\u00e9cution du commerce de d\u00e9tail, qui devrait cro\u00eetre \u00e0 un taux de croissance annuel compos\u00e9 (TCAC) de 9% de 2023 \u00e0 2033. Le rapport le plus r\u00e9cent du groupe d&#039;\u00e9tude de march\u00e9 (MSG) sugg\u00e8re que le potentiel du march\u00e9 atteindra 875 millions de dollars. d\u2019ici 2033. En r\u00e9ponse, le secteur des biens de consommation a connu une augmentation du nombre de fournisseurs de solutions d\u00e9sireux de devenir des partenaires technologiques.<\/p>\n\n\n\n<p>S\u00e9lection du <strong><a href=\"https:\/\/ivymobility.com\/fr\/retail-execution\/\">bon logiciel d&#039;ex\u00e9cution de vente au d\u00e9tail<\/a><\/strong> pour votre entreprise de biens de consommation est cruciale, car elle est la cl\u00e9 pour am\u00e9liorer les performances commerciales et l&#039;efficacit\u00e9 op\u00e9rationnelle. Ce guide complet pr\u00e9sente une approche syst\u00e9matique pour \u00e9valuer et choisir le logiciel d&#039;ex\u00e9cution de vente au d\u00e9tail le plus adapt\u00e9 aux besoins uniques de votre entreprise.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>1. \u00c9valuer les besoins et les objectifs<\/b><\/h4>\n\n\n\n<p>La premi\u00e8re \u00e9tape consiste \u00e0 identifier les buts et objectifs sp\u00e9cifiques que votre organisation esp\u00e8re atteindre avec <strong><a href=\"https:\/\/ivymobility.com\/fr\/Blog\/the-evolution-of-retail-execution-from-pen-paper-to-image-recognition-technology\/\">ex\u00e9cution au d\u00e9tail<\/a><\/strong> logiciel. Ceux-ci peuvent inclure\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Am\u00e9liorer la visibilit\u00e9 sur les op\u00e9rations en magasin<\/li>\n\n\n\n<li>Augmentation des ventes<\/li>\n\n\n\n<li>Am\u00e9liorer les \u00e9l\u00e9ments de campagne par appel commercial<\/li>\n\n\n\n<li>Optimiser la gestion des stocks<\/li>\n\n\n\n<li>Am\u00e9liorer la performance des \u00e9quipes terrain en r\u00e9duisant leurs d\u00e9lais d&#039;ex\u00e9cution dans chaque magasin<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>2. Analyse du retour sur investissement<\/b><\/h4>\n\n\n\n<p>Une fois que vous avez identifi\u00e9 vos besoins et vos objectifs, vous devez effectuer une analyse co\u00fbts-avantages approfondie pour d\u00e9terminer le retour sur investissement (ROI) potentiel du logiciel. En tant que solution d&#039;entreprise, il peut \u00eatre difficile de pr\u00e9voir initialement des chiffres, car les \u00e9conomies de co\u00fbts peuvent se manifester de diff\u00e9rentes mani\u00e8res, par exemple en r\u00e9duisant les retours, en minimisant les visites en magasin et en augmentant la productivit\u00e9 des agents sur le terrain.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3. Capacit\u00e9s d&#039;int\u00e9gration<\/strong><\/h4>\n\n\n\n<p>Le logiciel doit s&#039;int\u00e9grer de mani\u00e8re transparente \u00e0 vos syst\u00e8mes existants, tels que les syst\u00e8mes ERP (Enterprise Resource Planning), CRM (Customer Relationship Management) ou POS (Point of Sale). L&#039;int\u00e9gration garantit la coh\u00e9rence des donn\u00e9es et r\u00e9duit la saisie manuelle des donn\u00e9es, ouvrant ainsi la voie \u00e0 une source de donn\u00e9es unique en temps r\u00e9el, essentielle \u00e0 la g\u00e9n\u00e9ration de rapports analytiques.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>4. Personnalisation et \u00e9volutivit\u00e9<\/strong><\/h4>\n\n\n\n<p>Recherchez des solutions logicielles adapt\u00e9es \u00e0&nbsp;<strong><a href=\"https:\/\/ivymobility.com\/fr\/case-study\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\">les besoins commerciaux sp\u00e9cifiques de chaque organisation<\/a><\/strong>Le logiciel doit s&#039;adapter aux processus de chaque organisation. Il doit \u00e9galement \u00eatre \u00e9volutif pour s&#039;adapter \u00e0 la croissance de votre entreprise.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/software.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><b>5. S\u00e9curit\u00e9 et conformit\u00e9 des donn\u00e9es<\/b><\/h4>\n\n\n\n<p>V\u00e9rifiez que le fournisseur de logiciels suit les pratiques de s\u00e9curit\u00e9 standard du secteur et se conforme aux r\u00e9glementations en mati\u00e8re de protection des donn\u00e9es telles que le RGPD (R\u00e8glement g\u00e9n\u00e9ral sur la protection des donn\u00e9es) dans diff\u00e9rents march\u00e9s, le cas \u00e9ch\u00e9ant.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>6. \u00c9valuer les caract\u00e9ristiques et les fonctionnalit\u00e9s<\/b><\/h4>\n\n\n\n<p>R\u00e9digez un plan de vos processus m\u00e9tier, comprenant une liste des caract\u00e9ristiques et fonctionnalit\u00e9s essentielles requises. Ces fonctionnalit\u00e9s peuvent inclure\u00a0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Planification d&#039;itin\u00e9raire<\/li>\n\n\n\n<li>La gestion des commandes<\/li>\n\n\n\n<li>Suivi des stocks<\/li>\n\n\n\n<li>Outils de marchandisage<\/li>\n\n\n\n<li>Analyse des donn\u00e9es<\/li>\n\n\n\n<li>Rapports et tableaux de bord<\/li>\n\n\n\n<li>Ex\u00e9cutez une analyse d&#039;ajustement par rapport \u00e0 ces fonctionnalit\u00e9s et assurez-vous d&#039;un ajustement sup\u00e9rieur \u00e0 80% \u00e0 partir du logiciel afin de minimiser les co\u00fbts suppl\u00e9mentaires encourus lors des demandes de modification.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><b>7. Convivialit\u00e9<\/b><\/h4>\n\n\n\n<p>Le logiciel doit \u00eatre convivial tant pour les \u00e9quipes de terrain que pour le personnel de back-office. Ces salari\u00e9s entrent dans la cat\u00e9gorie des qualifications minimales, notamment ceux issus des march\u00e9s asiatiques. Par cons\u00e9quent, effectuer des tests d\u2019utilisabilit\u00e9 et demander des d\u00e9monstrations pour \u00e9valuer chaque solution garantirait qu\u2019elle est adapt\u00e9e \u00e0 chaque cat\u00e9gorie d\u2019agents de terrain, \u00e0 la facilit\u00e9 de navigation et \u00e0 l\u2019utilisation.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2023\/09\/roi.jpg\" alt=\"cpg-data-analytics\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>8. Commentaires et avis des utilisateurs<\/strong><\/h4>\n\n\n\n<p>Recherchez des avis d&#039;utilisateurs et des \u00e9tudes de cas pour comprendre les performances du logiciel dans des sc\u00e9narios r\u00e9els. Plusieurs sites Web vous aident \u00e0 lire de v\u00e9ritables avis r\u00e9dig\u00e9s par des clients existants de la plateforme. Faites attention aux commentaires d\u2019entreprises similaires \u00e0 la v\u00f4tre.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>9. Plan de mise en \u0153uvre<\/strong><\/h4>\n\n\n\n<p>\u00c9laborez un plan clair pour la mise en \u0153uvre du logiciel choisi, comprenant des d\u00e9lais, des r\u00f4les et des responsabilit\u00e9s, ainsi que des indicateurs de performance cl\u00e9s (KPI) pour suivre les progr\u00e8s. Les solutions d&#039;entreprise peuvent prendre plus de temps \u00e0 migrer et \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><b>10. Assistance et formation<\/b><\/h4>\n\n\n\n<p>\u00c9valuez le niveau de support client offert par le fournisseur de logiciels. \u00c9tant donn\u00e9 que les agents de terrain et les marchandiseurs ne sont pas dou\u00e9s en technologie, assurez-vous que votre personnel d&#039;assistance est efficace et peut g\u00e9rer les probl\u00e8mes dans un d\u00e9lai d&#039;ex\u00e9cution minimal. Consid\u00e9rez les entreprises en fonction de la qualit\u00e9 et de la fr\u00e9quence avec lesquelles elles fournissent une formation et une assistance continue pour garantir une transition en douceur et une utilisation efficace du logiciel.<\/p>\n\n\n\n<p>\u2014-<br>Lors du choix d&#039;un logiciel d&#039;ex\u00e9cution pour la vente au d\u00e9tail, il est crucial de prendre en compte des facteurs tels que le prix, les options de d\u00e9ploiement et la r\u00e9putation du fournisseur. Ivy Retail Execution est un <strong><a href=\"https:\/\/ivymobility.com\/fr\/ebooks\/image-recognition-powered-by-ivy-eye-for-improved-profitability\/\">solution logicielle bas\u00e9e sur le cloud<\/a><\/strong> qui offre une large gamme de caract\u00e9ristiques et de fonctionnalit\u00e9s \u00e0 un prix comp\u00e9titif. Il est facile \u00e0 utiliser et peut \u00eatre adapt\u00e9 pour r\u00e9pondre aux besoins des entreprises de toutes tailles. Ivy Retail Execution est un partenaire de confiance pour de nombreuses grandes soci\u00e9t\u00e9s de produits de grande consommation au monde. Il s&#039;agit d&#039;une solution compl\u00e8te, personnalisable, configurable et \u00e9volutive qui peut aider votre entreprise \u00e0 atteindre ses objectifs.<\/p>\n\n\n\n<p><a href=\"https:\/\/ivymobility.com\/fr\/request-demo\/\"><b>Planifier une d\u00e9mo<\/b><\/a> avec nous aujourd&#039;hui.<\/p>","protected":false},"featured_media":10669,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"categories":[14],"class_list":["post-10665","blog","type-blog","status-publish","has-post-thumbnail","hentry","categories-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Choosing the Right Retail Execution Software for Your CPG Brand<\/title>\n<meta name=\"description\" content=\"This comprehensive guide outlines 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