{"id":9275,"date":"2022-11-24T10:41:49","date_gmt":"2022-11-24T10:41:49","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=9275"},"modified":"2024-06-04T11:38:54","modified_gmt":"2024-06-04T11:38:54","slug":"heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/es\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/","title":{"rendered":"La empresa operadora de Heineken en el mercado polaco Grupa \u017bywiec utiliza la soluci\u00f3n Route-to-Market de Ivy Mobility para gestionar los procesos de ventas de campo"},"content":{"rendered":"


Grupa \u017bywiec ha estado utilizando la soluci\u00f3n Retail Execution de Ivy Mobility desde 2019 para mejorar sus capacidades de servicio y ventas de campo, aumentar la participaci\u00f3n de los socios y aumentar los ingresos.
<\/b><\/p>\n\n\n\n

Singapur, 10 de octubre de 2022<\/b><\/h3>\n\n\n\n

Grupa \u017bywiec, uno de los mayores productores de cerveza de Polonia, ha estado utilizando la soluci\u00f3n Ivy Route-to-Market para Retail Execution desde 2019 para optimizar las operaciones de distribuci\u00f3n, la capacidad de servicio y las ventas. Anteriormente, la empresa utilizaba varias soluciones de ruta al mercado (RTM) locales y decidi\u00f3 implementar una nueva plataforma empresarial en la nube que permite flexibilidad en el dise\u00f1o de procesos comerciales y su adaptaci\u00f3n a las condiciones cambiantes del mercado.<\/p>\n\n\n\n

La empresa produce y controla las operaciones de varias marcas internacionales, incluidas Heineken y Desperados, y la ic\u00f3nica marca polaca \u017bywiec en su cartera, adem\u00e1s de las cervezas regionales. Adem\u00e1s de integrar la soluci\u00f3n Ivy Retail Execution con otras aplicaciones empresariales, Grupa \u017bywiec buscaba simplificar sus procesos de ventas, construir una base s\u00f3lida para la toma de decisiones basada en datos y aumentar los ingresos.<\/p>\n\n\n\n

\u201cEn 2018, nos comprometimos a dar un paso adelante en nuestra visi\u00f3n de una organizaci\u00f3n de ventas moderna y a respaldarla con nuevas tecnolog\u00edas. La cultura basada en datos se ha convertido en nuestro paradigma, e Ivy en el Nube de Salesforce<\/a><\/strong> con an\u00e1lisis avanzados nos brind\u00f3 beneficios reales al optimizar nuestros procesos de ventas y estimular el crecimiento de los ingresos. Fueron necesarios a\u00f1os de arduo trabajo por parte de los equipos de Grupa \u017bywiec, Ivy y Salesforce. Pero, al final, estamos contentos de ver la respuesta que la soluci\u00f3n ha tenido hasta ahora por parte de nuestros equipos de ventas y el impacto que ha tenido\u201d, afirm\u00f3 Irek Kubalewski, director de TI de Grupa \u017bywiec.<\/p>\n\n\n\n

\u201cTenemos a\u00f1os de experiencia trabajando con empresas cerveceras en todos los pa\u00edses y pudimos aplicar parte de nuestro conocimiento para personalizar la soluci\u00f3n seg\u00fan las especificaciones de su negocio. Gracias al equipo de Grupa \u017bywiec por su apoyo y comprensi\u00f3n durante todo el proceso. Ha sido emocionante ser parte de la historia de \u00e9xito de esta fant\u00e1stica marca\u201d, dijo Rajiv Prabhakar, fundador y director ejecutivo de Ivy Mobility.<\/p>\n\n\n\n

El Soluci\u00f3n de ejecuci\u00f3n minorista en la nube<\/a><\/strong> de Ivy, creado en la plataforma force.com, respalda la planificaci\u00f3n y ejecuci\u00f3n de visitas, inversiones en el mercado, PICOS (Imagen del \u00e9xito), pedidos basados en cat\u00e1logo, gesti\u00f3n de contratos, visibilidad de promociones, gesti\u00f3n de tareas y m\u00e1s para la fuerza de campo de Grupa Zywiec. .<\/p>\n\n\n\n

Sobre Movilidad Ivy<\/h3>\n\n\n\n

Ivy Mobility es l\u00edder mundial en software basado en la nube<\/a><\/strong> para la industria de bienes de consumo. Desde 2012, la soluci\u00f3n de ruta al mercado inteligente, altamente escalable, configurable y basada en resultados de la compa\u00f1\u00eda ha ayudado a miles de fabricantes, distribuidores, mayoristas y agencias de comercializaci\u00f3n a crecer m\u00e1s r\u00e1pido. La empresa tiene su sede en Singapur y operaciones en Am\u00e9rica del Norte, Europa, Asia, Medio Oriente y Am\u00e9rica Latina.<\/p>\n\n\n\n

Acerca de Grupa Zywiec<\/h3>\n\n\n\n

Grupa Zywiec es uno de los principales productores de cerveza de Polonia, con la cartera de productos m\u00e1s diversa del mercado y l\u00edder en segmentos de cerveza innovadores. Las marcas m\u00e1s fuertes de la empresa son \u017bywiec, Heineken, Namys\u0142\u00f3w, Warka y Tatra. Una parte importante de la oferta del Grupa \u017bywiec son las cervezas regionales: Kr\u00f3lewskie (Polonia central), Le\u017cajsk (sureste) y Specjal (norte). Grupa \u017bywiec tambi\u00e9n es un productor l\u00edder y l\u00edder de mercado en el segmento de cervezas sin alcohol (\u017bywiec 0.0%, Heineken 0.0%, Warka Radler 0.0%). La empresa est\u00e1 asociada al grupo HEINEKEN. Grupa \u017bywiec es la \u00fanica empresa entre los productores de cerveza de Polonia que cotiza en la Bolsa de Valores de Varsovia, donde debut\u00f3 el 24 de septiembre de 1991.<\/p>\n\n\n\n

haga clic aqu\u00ed<\/a> para leer el comunicado de prensa completo. <\/b><\/p>","protected":false},"featured_media":9308,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-9275","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nHeineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Grupa \u017bywiec has been using the Retail Execution solution from Ivy Mobility since 2019 to improve its field sales and service capabilities, increase partner engagements, and drive-up revenue.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/pressrelease\/heineken-operating-company-in-the-polish-market-grupa-zywiec-uses-ivy-mobility-route-to-market-solution-to-manage-field-sales-processes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Heineken Operating Company in the Polish Market Grupa \u017bywiec Uses Ivy Mobility Route-to-Market Solution to Manage Field Sales Processes - 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