{"id":5612,"date":"2022-06-22T14:00:40","date_gmt":"2022-06-22T14:00:40","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=5612"},"modified":"2024-06-04T11:39:16","modified_gmt":"2024-06-04T11:39:16","slug":"mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/es\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","title":{"rendered":"El gigante mexicano de panader\u00eda multinacional Grupo Bimbo utiliza la soluci\u00f3n de ruta al mercado de Ivy Mobility para mejorar la eficiencia operativa"},"content":{"rendered":"


Grupo Bimbo utiliza las soluciones Direct Store Delivery (DSD) y Cloud Distribution Management (DMS) de Ivy Mobility para una experiencia de ruta al mercado de pr\u00f3xima generaci\u00f3n.
<\/b><\/p>\n\n\n\n

Singapur, 22 de junio de 2022<\/b><\/h3>\n\n\n\n

Grupo Bimbo<\/a><\/strong>, una empresa multinacional mexicana con operaciones en m\u00e1s de 33 pa\u00edses, uni\u00f3 fuerzas con Movilidad de hiedra<\/a>, una soluci\u00f3n inteligente de ruta al mercado para ofrecer el m\u00e1ximo valor a sus consumidores, fuerzas de campo y partes interesadas. La compa\u00f1\u00eda puso en marcha las soluciones Direct Store Delivery (DSD) y Cloud Distribution Management (DMS) de Ivy Mobility en el cuarto trimestre de 2020. Esta transformaci\u00f3n digital masiva de los m\u00e1s de 800 centros de distribuci\u00f3n de Grupo Bimbo en Distribution Cloud-ERP y m\u00e1s de 35,000 rutas (usuarios) en todo M\u00e9xico se tom\u00f3 de forma remota debido a la pandemia de Covid-19 en 2020.<\/p>\n\n\n\n

"La implementaci\u00f3n de esta soluci\u00f3n nos brind\u00f3 beneficios inmediatos, como una mayor productividad de la fuerza de campo, una mejor visibilidad y una base de datos global unificada", dijo Ra\u00fal Obreg\u00f3n<\/a><\/strong>, Jefe de Informaci\u00f3n y Transformaci\u00f3n Global, Grupo Bimbo.<\/p>\n\n\n\n

\u201cGran parte del cr\u00e9dito es para el equipo de Grupo Bimbo por esta implementaci\u00f3n exitosa. Debido a la pandemia, toda la implementaci\u00f3n se realiz\u00f3 de forma remota, incluida la capacitaci\u00f3n del usuario final, la transferencia de conocimientos y la mejora de habilidades. Al final, pudimos lograr una implementaci\u00f3n perfecta en menos de tres meses\u201d, dijo Rajiv Prabhakar<\/a><\/strong>, Fundador y director ejecutivo de Ivy Mobility.<\/p>\n\n\n\n

Al ser el producto de la compa\u00f1\u00eda un bien de consumo de conveniencia con una vida \u00fatil baja, Grupo Bimbo necesitaba una soluci\u00f3n altamente escalable basada en la nube para renovar la experiencia del d\u00eda a d\u00eda de su fuerza de ventas. La soluci\u00f3n de Ivy Mobility proporcion\u00f3 escalabilidad y elasticidad para manejar m\u00e1s de 800 centros de distribuci\u00f3n de ventas y m\u00e1s de 35 000 vendedores que sincronizaban sus dispositivos simult\u00e1neamente. T\u00e9cnicas como Auto Scaling condujeron a una mejor utilizaci\u00f3n del hardware y ahorros financieros en comparaci\u00f3n con el modelo tradicional de alojamiento local.<\/p>\n\n\n\n

Sobre Movilidad Ivy<\/h3>\n\n\n\n

Ivy Mobility es l\u00edder mundial en software basado en la nube para industria de bienes de consumo<\/a><\/strong>. Desde 2012, la soluci\u00f3n de ruta al mercado inteligente, altamente escalable, configurable y basada en resultados de la compa\u00f1\u00eda ha ayudado a miles de fabricantes, distribuidores, mayoristas y agencias de comercializaci\u00f3n de bienes de consumo a crecer m\u00e1s r\u00e1pido. La empresa tiene su sede en Singapur y operaciones en Am\u00e9rica del Norte, Europa, Asia, Medio Oriente y Am\u00e9rica Latina.<\/p>\n\n\n\n

Acerca de Grupo Bimbo<\/h3>\n\n\n\n

Grupo Bimbo, SAB de CV (tambi\u00e9n conocido simplemente como Bimbo) es una empresa multinacional mexicana con presencia en m\u00e1s de 33 pa\u00edses ubicados en Am\u00e9rica, Europa, Asia y \u00c1frica. Tiene un volumen de ventas anual de 15 mil millones de d\u00f3lares y actualmente cotiza en la Bolsa Mexicana de Valores con la clave de pizarra BIMBO. Grupo Bimbo cuenta con 134,000 empleados, 196 panader\u00edas, 3 millones de puntos de venta y una red de distribuci\u00f3n con 57 mil rutas en todo el mundo. La empresa cuenta con m\u00e1s de 100 marcas y 13 mil productos, como Bimbo, T\u00eda Rosa, Entenmann's, Pullman, Rainbo, Nutella, Marinela, Oroweat, Sara Lee, Thomas', Arnold y Barcel.<\/p>\n\n\n\n

haga clic aqu\u00ed<\/a> para leer el comunicado de prensa completo. <\/b><\/p>","protected":false},"featured_media":7334,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-5612","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nMexican Bakery Giant Grupo Bimbo Uses Ivy Mobility's Solution<\/title>\n<meta name=\"description\" content=\"Ivy took 800+ distribution centers and 35,000+ users of Grupo Bimbo, one of the largest bakeries in the world, using Ivy\u2019s DSD and DMS\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mexican Bakery Giant Grupo Bimbo Uses Ivy Mobility's Solution\" \/>\n<meta property=\"og:description\" content=\"Ivy took 800+ distribution centers and 35,000+ users of Grupo Bimbo, one of the largest bakeries in the world, using Ivy\u2019s DSD and DMS\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ivymobility.com\/es\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"Ivy Mobility\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-04T11:39:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1149\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/\",\"url\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/\",\"name\":\"Mexican Bakery Giant Grupo Bimbo Uses Ivy Mobility's Solution\",\"isPartOf\":{\"@id\":\"https:\/\/ivymobility.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg\",\"datePublished\":\"2022-06-22T14:00:40+00:00\",\"dateModified\":\"2024-06-04T11:39:16+00:00\",\"description\":\"Ivy took 800+ distribution centers and 35,000+ users of Grupo Bimbo, one of the largest bakeries in the world, using Ivy\u2019s DSD and DMS\",\"breadcrumb\":{\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg\",\"width\":1920,\"height\":1149,\"caption\":\"Ivy-RTM-banner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ivymobility.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mexican Multinational Bakery Giant Grupo Bimbo Uses Ivy Mobility’s Route-to-Market Solution for Improved Operational Efficiency\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ivymobility.com\/#website\",\"url\":\"https:\/\/ivymobility.com\/\",\"name\":\"Ivy Mobility\",\"description\":\"| Intelligent Route to Market Solution for the Consumer Goods Industry\",\"publisher\":{\"@id\":\"https:\/\/ivymobility.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ivymobility.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ivymobility.com\/#organization\",\"name\":\"Ivy Mobility\",\"url\":\"https:\/\/ivymobility.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"contentUrl\":\"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png\",\"width\":500,\"height\":167,\"caption\":\"Ivy Mobility\"},\"image\":{\"@id\":\"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El gigante mexicano de la panader\u00eda Grupo Bimbo utiliza la soluci\u00f3n de Ivy Mobility","description":"Ivy tom\u00f3 m\u00e1s de 800 centros de distribuci\u00f3n y m\u00e1s de 35,000 usuarios de Grupo Bimbo, una de las panader\u00edas m\u00e1s grandes del mundo, utilizando DSD y DMS de Ivy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ivymobility.com\/es\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","og_locale":"es_ES","og_type":"article","og_title":"Mexican Bakery Giant Grupo Bimbo Uses Ivy Mobility's Solution","og_description":"Ivy took 800+ distribution centers and 35,000+ users of Grupo Bimbo, one of the largest bakeries in the world, using Ivy\u2019s DSD and DMS","og_url":"https:\/\/ivymobility.com\/es\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","og_site_name":"Ivy Mobility","article_modified_time":"2024-06-04T11:39:16+00:00","og_image":[{"width":1920,"height":1149,"url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","url":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/","name":"El gigante mexicano de la panader\u00eda Grupo Bimbo utiliza la soluci\u00f3n de Ivy Mobility","isPartOf":{"@id":"https:\/\/ivymobility.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage"},"image":{"@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage"},"thumbnailUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg","datePublished":"2022-06-22T14:00:40+00:00","dateModified":"2024-06-04T11:39:16+00:00","description":"Ivy tom\u00f3 m\u00e1s de 800 centros de distribuci\u00f3n y m\u00e1s de 35,000 usuarios de Grupo Bimbo, una de las panader\u00edas m\u00e1s grandes del mundo, utilizando DSD y DMS de Ivy.","breadcrumb":{"@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#primaryimage","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM.jpg","width":1920,"height":1149,"caption":"Ivy-RTM-banner"},{"@type":"BreadcrumbList","@id":"https:\/\/ivymobility.com\/pressrelease\/mexican-multinational-bakery-giant-grupo-bimbo-uses-ivy-mobilitys-route-to-market-solution-for-improved-operational-efficiency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ivymobility.com\/"},{"@type":"ListItem","position":2,"name":"Mexican Multinational Bakery Giant Grupo Bimbo Uses Ivy Mobility’s Route-to-Market Solution for Improved Operational Efficiency"}]},{"@type":"WebSite","@id":"https:\/\/ivymobility.com\/#website","url":"https:\/\/ivymobility.com\/","name":"Movilidad de hiedra","description":"| Soluci\u00f3n inteligente de ruta al mercado para la industria de bienes de consumo","publisher":{"@id":"https:\/\/ivymobility.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ivymobility.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/ivymobility.com\/#organization","name":"Movilidad de hiedra","url":"https:\/\/ivymobility.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/","url":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","contentUrl":"https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/01\/Ivy-Logo-1.png","width":500,"height":167,"caption":"Ivy Mobility"},"image":{"@id":"https:\/\/ivymobility.com\/#\/schema\/logo\/image\/"}}]}},"taxonomy_info":{"press-release-category":[{"value":15,"label":"Press Release"}]},"featured_image_src_large":["https:\/\/ivymobility.com\/wp-content\/uploads\/2022\/06\/Ivy-RTM-1024x613.jpg",1024,613,true],"author_info":[],"comment_info":"","_links":{"self":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/pressrelease\/5612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/pressrelease"}],"about":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/types\/pressrelease"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media\/7334"}],"wp:attachment":[{"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/media?parent=5612"}],"wp:term":[{"taxonomy":"press-release-category","embeddable":true,"href":"https:\/\/ivymobility.com\/es\/wp-json\/wp\/v2\/press-release-category?post=5612"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}