{"id":10663,"date":"2023-09-20T04:32:35","date_gmt":"2023-09-20T04:32:35","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=pressrelease&p=10663"},"modified":"2024-06-04T11:34:09","modified_gmt":"2024-06-04T11:34:09","slug":"mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations","status":"publish","type":"pressrelease","link":"https:\/\/ivymobility.com\/es\/pressrelease\/mars-petcare-mexico-enters-exclusive-partnership-with-ivy-mobility-for-route-to-market-operations\/","title":{"rendered":"Mars Petcare M\u00e9xico firma una asociaci\u00f3n exclusiva con Ivy Mobility para operaciones de ruta al mercado"},"content":{"rendered":"


Con 796 rutas y 25 centros de distribuci\u00f3n, Mars Pet Nutrition reemplaza su soluci\u00f3n heredada con la soluci\u00f3n Route to Market basada en la nube de Ivy Mobility para mejorar la visibilidad de las actividades de campo.
<\/b><\/p>\n\n\n\n

Singapur, 27 de junio de 2023<\/b><\/h3>\n\n\n\n

Mars Petcare, parte de Mars, Incorporated con una cartera de 50 marcas en 130 pa\u00edses que atienden la salud y nutrici\u00f3n de mascotas en todo el mundo, uni\u00f3 fuerzas con Ivy Mobility, una soluci\u00f3n inteligente de ruta al mercado para reemplazar su soluci\u00f3n heredada para DTS (directo -to-store) para visibilidad en tiempo real de las actividades de campo, productividad mejorada de la fuerza de ventas y experiencia de usuario de pr\u00f3xima generaci\u00f3n. Con 796 rutas y 25 centros de distribuci\u00f3n en M\u00e9xico, la implementaci\u00f3n de las soluciones Direct Store Delivery (DSD) y Cloud Distribution Management (DMS) de Ivy Mobility comenz\u00f3 en marzo de 2023 para Mars Petcare. Con la plataforma unificada de Ivy Mobility y su enfoque basado en resultados, la empresa obtuvo ganancias inmediatas de productividad y beneficios de costos a las pocas semanas de la fase piloto.<\/p>\n\n\n\n

\u201cAlejarnos de nuestra soluci\u00f3n Route-to-Market existente fue un ejercicio enorme. Sin embargo, como organizaci\u00f3n, nos dimos cuenta de que necesit\u00e1bamos una soluci\u00f3n que ayudara a aprovechar la mina de oro de los datos \u00fanicamente sobre el cuidado y la nutrici\u00f3n de las mascotas. Los equipos de Ivy Mobility han demostrado un inmenso valor, dedicaci\u00f3n y colaboraci\u00f3n durante los \u00faltimos meses. Estoy entusiasmado de ver la transformaci\u00f3n de nuestras operaciones de distribuci\u00f3n en la mejor experiencia directa a la tienda\u201d. Francisco Fern\u00e1ndez<\/a><\/strong>, Gerente General M\u00e9xico, Mars Petcare.<\/p>\n\n\n\n

\u201cIvy Mobility, nuestro socio estrat\u00e9gico, es fundamental para nuestro negocio Direct2Store. Con su plataforma digital, Ivy Mobility nos permiti\u00f3 ofrecer nuevos modelos de negocio y canales de distribucion<\/a><\/strong> y allan\u00f3 caminos digitales para las experiencias de nuestros clientes, al mismo tiempo que hizo que hacer negocios con nosotros fuera m\u00e1s f\u00e1cil que nunca. Sus invaluables contribuciones y su calidad constante han transformado la forma en que nos conectamos e interactuamos con nuestros clientes, impulsando nuestro \u00e9xito\u201d, dijo Praveen Moturu<\/a><\/strong>, vicepresidente y arquitecto empresarial jefe de Mars Digital Transformation (DT).<\/p>\n\n\n\n

\u201cEn Ivy, hemos estado obsesionados con el cliente desde el inicio y Mars Petcare M\u00e9xico ha sido realmente especial en nuestro viaje. Su enfoque man\u00edaco en el bienestar de las mascotas es encomiable y estamos entusiasmados de asociarnos con ellos para optimizar sus operaciones de distribuci\u00f3n y la toma de decisiones informadas\u201d, dijo. Rajiv Prabhakar<\/a><\/strong>, Fundador y director ejecutivo de Ivy Mobility.<\/p>\n\n\n\n

Movilidad de hiedra Entrega directa en tienda<\/a><\/strong> y Gesti\u00f3n de distribuci\u00f3n en la nube<\/a><\/strong> Actualmente est\u00e1n siendo utilizados por vendedores, supervisores y representantes de entrega de Mars Petcare, y la compa\u00f1\u00eda planea extenderlos a otros usuarios de RTM. Adem\u00e1s de las soluciones DMS y entrega directa en tienda, Ivy Mobility tiene una soluci\u00f3n de ejecuci\u00f3n minorista, un motor de recomendaci\u00f3n de SKU, reconocimiento de im\u00e1genes, un mercado y una plataforma de promociones comerciales.<\/p>\n\n\n\n

Sobre Movilidad Ivy<\/h3>\n\n\n\n

Ivy Mobility es l\u00edder mundial en software basado en la nube para la industria de bienes de consumo. Desde 2012, la soluci\u00f3n de ruta al mercado inteligente, altamente escalable, configurable y basada en resultados de la compa\u00f1\u00eda ha ayudado a miles de fabricantes, distribuidores, mayoristas y agencias de comercializaci\u00f3n a crecer m\u00e1s r\u00e1pido. La empresa tiene su sede en Singapur y operaciones en Am\u00e9rica del Norte, Europa, Asia, Medio Oriente y Am\u00e9rica Latina.<\/p>\n\n\n\n

Sobre Mars Petcare<\/h3>\n\n\n\n

Mars Petcare es parte de Mars, Incorporated, una empresa familiar con m\u00e1s de un siglo de historia fabricando diversos productos y ofreciendo servicios para las personas y las mascotas que la gente ama. Nuestros casi 100.000 asociados en 130 pa\u00edses est\u00e1n dedicados a un prop\u00f3sito: UN MUNDO MEJOR PARA LAS MASCOTAS. Con 85 a\u00f1os de experiencia, nuestro portafolio de casi 50 marcas atiende las necesidades de salud y nutrici\u00f3n de las mascotas de todo el mundo. Mars Petcare tambi\u00e9n es un proveedor l\u00edder de salud veterinaria a trav\u00e9s de una red internacional de m\u00e1s de 2500 hospitales para mascotas y servicios de diagn\u00f3stico.<\/p>\n\n\n\n

haga clic aqu\u00ed<\/a> para leer el comunicado de prensa completo. <\/b><\/p>","protected":false},"featured_media":10677,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"press-release-category":[15],"class_list":["post-10663","pressrelease","type-pressrelease","status-publish","has-post-thumbnail","hentry","press-release-category-press-release"],"acf":[],"yoast_head":"\nMars Petcare Mexico Enters Exclusive Partnership with Ivy Mobility<\/title>\n<meta name=\"description\" content=\"Mars Petcare Mexico Enters Exclusive Partnership 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