{"id":11952,"date":"2024-05-29T10:33:46","date_gmt":"2024-05-29T10:33:46","guid":{"rendered":"http:\/\/ivymobility.com\/?page_id=11952"},"modified":"2024-05-29T10:46:27","modified_gmt":"2024-05-29T10:46:27","slug":"custom","status":"publish","type":"page","link":"https:\/\/ivymobility.com\/es\/custom\/","title":{"rendered":"Costumbre"},"content":{"rendered":"<div class=\"wp-block-kadence-query wp-block-kadence-query11952_e7325b-91 kadence-query-init kb-query-basic-style animation-overlay kb-query wp-block-kadence-query\" data-id=\"11972\" data-infinite-scroll=\"\">\n<style>.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:3;}.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap .kb-query-item{margin-bottom:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(3, 1fr);row-gap:var(--global-kb-gap-md, 2rem);column-gap:var(--global-kb-gap-md, 2rem);}.wp-block-kadence-query-card581_1502f5-42 .kb-query-grid-wrap .kb-query-item.kb-query-block-post{box-shadow:0px 6px 20px 0px rgba(0, 0, 0, 0.05);border-top:0px solid var(--global-palette2, #2B6CB0);border-right:0px solid var(--global-palette2, #2B6CB0);border-bottom:0px solid var(--global-palette2, #2B6CB0);border-left:0px solid var(--global-palette2, #2B6CB0);border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;overflow:hidden;}@media all and (max-width: 1024px){.kb-pro-masonry-init .wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap{columns:2;}}@media all and (max-width: 1024px){.wp-block-kadence-query-card581_1502f5-42.wp-block-kadence-query-card .kb-query-grid-wrap.kb-query-grid-wrap{grid-template-columns:repeat(2, 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class=\"wp-block-kadence-query-card581_1502f5-42 wp-block-kadence-query-card\" data-max-num-pages=\"10\"><div class=\"overlay\"><\/div><ul class=\"kb-query-grid-wrap\" data-item-selector=\"kb-query-item\"><li class=\"kb-query-item kb-query-block-post post-15111 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg\" alt=\"\" width=\"768\" height=\"461\" class=\"kb-img wp-image-15113\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-768x461.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-300x180.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/4664.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Por qu\u00e9 falla la previsi\u00f3n de promociones comerciales y qu\u00e9 cambios introduce la IA.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Most trade promotion forecasts in today\u2019s CPG landscape are structurally flawed, not because teams lack expertise, but because the models they&#8230;<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/why-trade-promotion-forecasting-is-broken-and-what-ai-changes\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15104 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png\" alt=\"\" width=\"720\" height=\"515\" class=\"kb-img wp-image-15105\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1.png 720w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-300x215.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/Agentic-AI-That-Guides-1-1-18x12.png 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Coaching de ventas con IA para productos de consumo: Convirtiendo a cada representante de ventas en un profesional de alto rendimiento.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">En el sector de bienes de consumo envasados, el crecimiento se gana o se pierde en el punto de venta. No se trata solo de cu\u00e1ntos puntos de venta abarcas, sino de\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/ai-sales-coaching-for-cpg-turning-every-sales-rep-into-a-top-performer\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15097 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg\" alt=\"\" width=\"768\" height=\"432\" class=\"kb-img wp-image-15099\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-768x432.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-300x169.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1024x576.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-1536x864.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/15483-1.jpg.jpeg 2000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">5 maneras en que las marcas de productos de consumo envasados convierten los datos en un crecimiento de ingresos multimillonario.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Cada d\u00eda, las marcas de productos de consumo generan enormes cantidades de datos provenientes de los estantes de las tiendas, los distribuidores, los representantes de ventas y los consumidores. La verdadera ventaja competitiva reside en\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/5-ways-cpg-brands-turn-data-into-multi-million-dollar-revenue-growth\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15047 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png\" alt=\"\" width=\"602\" height=\"319\" class=\"kb-img wp-image-15049\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-17.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-300x159.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-17-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">El nuevo est\u00e1ndar para las cadenas de suministro de bienes de consumo envasados en 2026: visibilidad en tiempo real y distribuci\u00f3n inteligente<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">En 2026, la resiliencia de la cadena de suministro se ha convertido en un requisito b\u00e1sico para las organizaciones de bienes de consumo envasados (CPG) en lugar de un diferenciador competitivo.<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/the-new-standard-for-cpg-supply-chains-in-2026-real-time-visibility-intelligent-distribution\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15030 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg\" alt=\"\" width=\"768\" height=\"512\" class=\"kb-img wp-image-15032\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-768x512.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-300x200.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg-18x12.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/9286.jpg.jpeg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Las cuatro palancas estrat\u00e9gicas de la ejecuci\u00f3n minorista en 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Para los l\u00edderes de CPG, las prioridades siguen siendo constantes: acelerar el crecimiento de los ingresos, optimizar los costos operativos y mantener la disciplina de ejecuci\u00f3n en un comercio minorista cada vez m\u00e1s complejo\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/the-four-strategic-levers-of-retail-execution-in-2026\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15024 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png\" alt=\"\" width=\"602\" height=\"430\" class=\"kb-img wp-image-15026\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-15.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-300x214.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-15-18x12.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Visitas a tienda perdidas, pedidos perdidos: la brecha de ejecuci\u00f3n silenciosa en CPG<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Durante d\u00e9cadas, la distribuci\u00f3n de productos de consumo masivo se ha basado en un supuesto: los pedidos se realizan cuando el vendedor visita la tienda. Rutas, recorridos\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/missed-store-visits-missed-orders-the-silent-execution-gap-in-cpg\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15020 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png\" alt=\"\" width=\"602\" height=\"336\" class=\"kb-img wp-image-15021\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-14.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-300x167.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-14-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Gesti\u00f3n del crecimiento de los ingresos: c\u00f3mo la IA ayuda a las empresas de bienes de consumo masivo a impulsar un crecimiento m\u00e1s inteligente y rentable<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">La industria de bienes de consumo envasados (CPG) avanza a una velocidad sin precedentes. Con una alta rotaci\u00f3n de productos, lanzamientos frecuentes y preferencias de compra en constante evoluci\u00f3n, el crecimiento\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/revenue-growth-management-how-ai-helps-cpg-companies-drive-smarter-profitable-growth\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15014 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-15015\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157620.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Las 10 principales tendencias tecnol\u00f3gicas de CPG que se esperan en 2026<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Por qu\u00e9 la pr\u00f3xima era de crecimiento se ganar\u00e1 en la pr\u00e1ctica, no en la sala de juntas Durante la mayor parte de\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/top-10-cpg-tech-trends-to-expect-in-2026\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15010 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png\" alt=\"\" width=\"602\" height=\"337\" class=\"kb-img wp-image-15009\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/image-13.png 602w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-300x168.png 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/image-13-18x10.png 18w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">La brecha de sostenibilidad de RTM: por qu\u00e9 la mayor\u00eda de las marcas de CPG no pueden ver su propia huella ambiental<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">La sostenibilidad ha trascendido las llamativas declaraciones de marca y las casillas de verificaci\u00f3n de RSE. En 2025, se ha convertido en uno de los temas m\u00e1s complejos\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/the-rtm-sustainability-gap-why-most-cpg-brands-cant-see-their-own-environmental-footprint\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-15000 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg\" alt=\"\" width=\"768\" height=\"365\" class=\"kb-img wp-image-15003\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-768x365.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-300x143.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335-18x9.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/sss5335.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">El pr\u00f3ximo motor de crecimiento de los productos de consumo: la venta aut\u00f3noma con teleoperadores agentes.<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">La industria de bienes de consumo envasados (CPG) lleva a\u00f1os digitalizando sus operaciones, implementando plataformas de CRM, SFA (automatizaci\u00f3n de la fuerza de ventas) y an\u00e1lisis que\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/cpgs-next-growth-engine-autonomous-selling-with-agentic-tele-caller\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14984 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg\" alt=\"\" width=\"768\" height=\"415\" class=\"kb-img wp-image-14987\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-768x415.jpg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-300x162.jpg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent-18x10.jpg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/new-agent.jpg 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">El auge de los agentes de IA: una ventaja estrat\u00e9gica para las empresas de bienes de consumo envasados<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Hace apenas un a\u00f1o, la industria de bienes de consumo estaba revolucionada con la IA generativa. Desde reuniones estrat\u00e9gicas hasta debates en la junta directiva, los grandes modelos de lenguaje\u2026<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/the-rise-of-ai-agents-a-strategic-edge-for-cpg-companies\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><li class=\"kb-query-item kb-query-block-post post-14924 blog type-blog status-publish has-post-thumbnail hentry\"><div class=\"kb-query-item-flip-back\"><\/div>\n<style>.wp-block-kadence-image.kb-image11972_6ea2ac-e1:not(.kb-specificity-added):not(.kb-extra-specificity-added){margin-top:0px;margin-bottom:0px;}.kb-image11972_6ea2ac-e1 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image11972_6ea2ac-e1 kb-image-is-ratio-size\"><a href=\"https:\/\/ivymobility.com\/es\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-image-link\"><div class=\"kb-is-ratio-image kb-image-ratio-land169\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg\" alt=\"\" width=\"768\" height=\"430\" class=\"kb-img wp-image-14926\" srcset=\"https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-768x430.jpeg 768w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-300x168.jpeg 300w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1024x573.jpeg 1024w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-1536x860.jpeg 1536w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617-18x10.jpeg 18w, https:\/\/ivymobility.com\/wp-content\/uploads\/1000157617.jpeg 1600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/a><\/figure>\n\n\n<style>.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col,.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11972_80c862-f9 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11972_80c862-f9{position:relative;}@media all and (max-width: 1024px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11972_80c862-f9 > .kt-inside-inner-col{padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11972_80c862-f9\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"]{margin-top:0px;margin-bottom:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;font-size:18px;line-height:30px;font-weight:600;font-style:normal;font-family:Poppins;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] img.kb-inline-image{width:150px;vertical-align:baseline;}.wp-block-kadence-advancedheading.kt-adv-heading11972_48b4c9-29[data-kb-block=\"kb-adv-heading11972_48b4c9-29\"] a, a.kb-advanced-heading-link.kt-adv-heading-link11972_48b4c9-29{text-decoration:none;}<\/style>\n<a href=\"https:\/\/ivymobility.com\/es\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\" class=\"kb-advanced-heading-link kt-adv-heading-link11972_48b4c9-29 hls-none\"><h2 class=\"kt-adv-heading11972_48b4c9-29 wp-block-kadence-advancedheading has-theme-palette-2-color has-text-color\" data-kb-block=\"kb-adv-heading11972_48b4c9-29\">Optimizaci\u00f3n del espacio comercial: donde la coherencia global se une a la relevancia local<\/h2><\/a>\n\n\n<style>.wp-block-kadence-dynamichtml.kb-dynamic-html-id-11972_a75d0d-df.kb-dynamic-html:not(.added-for-specificity){margin-bottom:var(--global-kb-spacing-sm, 1.5rem);}.kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df, .kb-dynamic-html.kb-dynamic-html-id-11972_a75d0d-df p{color:#6b6b6b;font-size:14px;line-height:1.6em;font-family:Poppins;font-weight:400;font-style:normal;}<\/style><div class=\"wp-block-kadence-dynamichtml kb-dynamic-html kb-dynamic-html-id-11972_a75d0d-df\">Crear un entorno minorista pr\u00f3spero va m\u00e1s all\u00e1 de los productos en los estantes. Se trata de d\u00f3nde vendes, c\u00f3mo dise\u00f1as...<\/div>\n\n<style>.wp-block-kadence-advancedbtn.kb-btns11972_0053b3-e8{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:flex-start;align-items:center;}.kt-btns11972_0053b3-e8 .kt-button{font-weight:normal;font-style:normal;}.kt-btns11972_0053b3-e8 .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns11972_0053b3-e8 .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns11972_0053b3-e8\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{color:var(--global-palette2, #2B6CB0);background:rgba(0,0,0,0);font-size:18px;line-height:1;font-family:Poppins;font-weight:500;border-top-left-radius:10px;border-top-right-radius:10px;border-bottom-right-radius:10px;border-bottom-left-radius:10px;border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);padding-top:15px;padding-right:20px;padding-bottom:15px;padding-left:20px;}.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button:focus{color:var(--global-palette3, #1A202C);background:rgba(0,0,0,0);}@media all and (max-width: 1024px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}@media all and (max-width: 767px){.wp-block-kadence-advancedbtn .kb-btn11972_5c7800-f7.kb-button{border-top:2px solid var(--global-palette2, #2B6CB0);border-right:2px solid var(--global-palette2, #2B6CB0);border-bottom:2px solid var(--global-palette2, #2B6CB0);border-left:2px solid var(--global-palette2, #2B6CB0);}}<\/style><a class=\"kb-button kt-button button kb-btn11972_5c7800-f7 kt-btn-size-small kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-kadence-singlebtn\" href=\"https:\/\/ivymobility.com\/es\/blog\/retail-space-optimization-where-global-consistency-meets-local-relevance\/\"><span class=\"kt-btn-inner-text\">Leer m\u00e1s<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n<\/div><\/div>\n\n<\/li><\/ul><\/div>\n\n<style>.wp-block-kadence-query-pagination581_eba3ab-0a .nav-links svg{width:1em;height:1em;}.wp-block-kadence-query-pagination581_eba3ab-0a nav{justify-content:center;}.wp-block-kadence-query-pagination581_eba3ab-0a .pagination .page-numbers svg{pointer-events:none;}<\/style><div class=\"wp-block-kadence-query-pagination wp-block-kadence-query-pagination581_eba3ab-0a\" data-scroll-target=\"card\"><nav class=\"navigation pagination\" aria-label=\"Publicaciones\">\n\t\t\t<h2 class=\"screen-reader-text\">Navegaci\u00f3n de entradas<\/h2>\n\t\t\t<div class=\"nav-links\"><span aria-current=\"page\" class=\"page-numbers current\">1<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"2\">2<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"3\">3<\/a>\n<a class=\"page-numbers\" href=\"#\" data-page=\"4\">4<\/a>\n<span class=\"page-numbers dots\">\u2026<\/span>\n<a class=\"page-numbers\" href=\"#\" data-page=\"10\">10<\/a>\n<a class=\"next page-numbers\" href=\"#\" 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