{"id":8752,"date":"2022-09-29T10:18:42","date_gmt":"2022-09-29T10:18:42","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&#038;p=8752"},"modified":"2024-06-01T17:51:37","modified_gmt":"2024-06-01T17:51:37","slug":"leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/es\/casestudies\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/","title":{"rendered":"Empresa l\u00edder en bienes de consumo crea una estrategia de tienda perfecta en los mercados europeos con Ivy Mobility"},"content":{"rendered":"<p>Una empresa multinacional de bienes de consumo en el segmento de higiene y cuidado personal con presencia en m\u00e1s de 50 pa\u00edses ha estado utilizando la soluci\u00f3n de ruta al mercado de Ivy Mobility desde 2010. Nuestra asociaci\u00f3n comenz\u00f3 mientras la empresa estaba atravesando una importante gesti\u00f3n de cambios y reestructuraci\u00f3n en Europa. y algunos otros mercados. La empresa de bienes de consumo se enfrentaba a una dura competencia en mercados clave y buscaba aprovechar al m\u00e1ximo sus inversiones en tecnolog\u00eda centr\u00e1ndose al mismo tiempo en canales y marcas rentables.<\/p>\n\n\n\n<p>Despu\u00e9s de a\u00f1os de trabajar juntos, Ivy y el gigante de bienes de consumo establecieron un camino hacia operaciones exitosas de ventas y distribuci\u00f3n en los mercados europeos en 2018. Nuestra entrega directa en tienda\/Automatizaci\u00f3n de la fuerza de ventas y <strong><a href=\"https:\/\/ivymobility.com\/es\/retail-execution\/\">Soluciones de ejecuci\u00f3n minorista<\/a><\/strong> Se han fabricado a medida para cumplir con los requisitos del mercado europeo y han sustituido los sistemas heredados que la empresa utiliz\u00f3 en Europa durante mucho tiempo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ejecuci\u00f3n minorista en PaaS en Francia<\/strong><\/h3>\n\n\n\n<p><b>Usuario de campo:<\/b>&nbsp;100+<\/p>\n\n\n\n<p><b>Tiendas minoristas:<\/b> 3000+<\/p>\n\n\n\n<p><b>Crecimiento de usuarios en los \u00faltimos tres a\u00f1os:<\/b>&nbsp;66%<\/p>\n\n\n\n<p>Nuestra ejecuci\u00f3n minorista para comerciantes y representantes se puso en marcha en Francia en 2018. Creada en Salesforce para dispositivos iOS, la aplicaci\u00f3n personalizada proporcion\u00f3 f\u00e1cil accesibilidad, funciones intuitivas y flujos de proceso simples.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items8752_b4f02c-76 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items8752_b4f02c-76 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-8752_f9a10b-2e .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_f9a10b-2e\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Las capacidades de generaci\u00f3n de informes dentro de nuestras soluciones Retail Execution ayudaron con la planificaci\u00f3n granular a nivel de tienda.\u00a0<strong><a href=\"https:\/\/ivymobility.com\/es\/ivy-recommender-ai-ml-engine\/\">Recomendaciones de SKU<\/a><\/strong>, predicciones y pron\u00f3sticos.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_930507-76 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_930507-76\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">La aplicaci\u00f3n ven\u00eda con una lista de verificaci\u00f3n incorporada sobre c\u00f3mo los comerciantes deb\u00edan exhibir una tienda en toda Francia para una ejecuci\u00f3n perfecta.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_5da3d6-d0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_5da3d6-d0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Nuestra aplicaci\u00f3n ayud\u00f3 a los comerciantes a ahorrar tiempo con la conciliaci\u00f3n de existencias, el cumplimiento de planogramas y la recopilaci\u00f3n de encuestas de campo.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_f0a1d7-3a .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_f0a1d7-3a\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">La planificaci\u00f3n del surtido con recomendaciones basadas en datos de tiendas minoristas ayud\u00f3 a impulsar las ventas en las mismas tiendas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_d40b57-8d .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_d40b57-8d\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">El m\u00f3dulo Share-of-Shelf (SoS) personalizado garantiz\u00f3 que los comerciantes pudieran derivar f\u00e1cilmente m\u00e9tricas de ejecuci\u00f3n clave.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_356298-b0 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_356298-b0\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">El m\u00f3dulo de promociones en nuestro\u00a0<strong><a href=\"https:\/\/ivymobility.com\/es\/retail-execution\/\">Aplicaci\u00f3n de ejecuci\u00f3n minorista<\/a><\/strong>\u00a0ayud\u00f3 a implementar promociones y realizar un seguimiento del desempe\u00f1o.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_5ae11b-41 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_5ae11b-41\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">El panel de la tienda perfecto en nuestra aplicaci\u00f3n Retail Execution mostraba los KPI necesarios para diferentes jerarqu\u00edas de usuarios.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Seguimiento de la ejecuci\u00f3n perfecta de las tiendas en Espa\u00f1a<\/strong><\/h3>\n\n\n\n<p><b>Tiempo de procesamiento reducido:<\/b> 14%<\/p>\n\n\n\n<p><b>Aumento de la productividad de los representantes:<\/b> 50%<\/p>\n\n\n\n<p><b>Mayores l\u00edneas por llamada:<\/b> 30%<\/p>\n\n\n\n<p>Reemplazamos su sistema heredado para implementar nuestra soluci\u00f3n para muchos roles de ruta al mercado en Espa\u00f1a, como comercializadores, supervisores y auditores. Cada funci\u00f3n de RTM ten\u00eda muchos m\u00f3dulos y actividades basados en el peso para lograr una ejecuci\u00f3n perfecta en la tienda. Con informes y procesos personalizados, los responsables de la toma de decisiones del gigante de los bienes de consumo podr\u00edan desglosar los datos en niveles m\u00ednimos.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 .kb-svg-icon-wrap{color:var(--global-palette1, #3182CE);}.wp-block-kadence-iconlist.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items8752_bd97e8-97 ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items8752_bd97e8-97 kt-svg-icon-list-columns-1 alignnone kt-list-icon-aligntop\"><ul class=\"kt-svg-icon-list\"><style>.kt-svg-icon-list-item-8752_e613d8-ed .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_e613d8-ed\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">La soluci\u00f3n se integr\u00f3 con otras aplicaciones para ampliar funciones como seguimiento avanzado de surtidos, planificaci\u00f3n a nivel de tienda, recordatorios de ejecuci\u00f3n y tareas.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_a138a5-fd .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_a138a5-fd\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Con la integraci\u00f3n de la soluci\u00f3n de planificaci\u00f3n de rutas y reconocimiento de im\u00e1genes, la fuerza de campo podr\u00eda tener m\u00e1s cobertura y lograr el cumplimiento del planograma.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_2e1406-43 .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_2e1406-43\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Los informes basados en jerarqu\u00edas y el control de acceso a datos ayudaron a las partes interesadas a acceder a informaci\u00f3n clave al alcance de su mano y a tomar decisiones basadas en datos.<\/span><\/li>\n\n\n<style>.kt-svg-icon-list-item-8752_98b8c9-7f .kt-svg-icon-list-text mark.kt-highlight{background-color:unset;font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<li class=\"wp-block-kadence-listitem kt-svg-icon-list-item-wrap kt-svg-icon-list-item-8752_98b8c9-7f\"><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_checkCircle kt-svg-icon-list-single\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M22 11.08V12a10 10 0 1 1-5.93-9.14\"\/><polyline points=\"22 4 12 14.01 9 11.01\"\/><\/svg><\/span><span class=\"kt-svg-icon-list-text\">Con una rica experiencia de usuario dise\u00f1ada exclusivamente para dispositivos Android e iOS, la aplicaci\u00f3n inclu\u00eda una f\u00e1cil trazabilidad y monitoreo de las actividades de campo.<\/span><\/li>\n<\/ul><\/div>\n\n\n\n<p>\u2014\u2013<br>Implementaci\u00f3n de <strong><a href=\"https:\/\/ivymobility.com\/es\/\">La soluci\u00f3n inteligente de ruta al mercado de Ivy<\/a><\/strong> ayud\u00f3 al gigante de los bienes de consumo a reducir su tiempo de procesamiento, aumentar los ingresos y mejorar la productividad de los agentes de la fuerza de campo.<\/p>","protected":false},"featured_media":8753,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-8752","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consumer Goods Company Builds Perfect Store in European Markets<\/title>\n<meta name=\"description\" content=\"A multinational consumer goods company in the personal care and hygiene segment with a presence in 50+ countries has been using the route-to-market solution by Ivy Mobility since 2010.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ivymobility.com\/es\/casestudies\/leading-consumer-goods-company-builds-perfect-store-strategy-in-european-markets-with-ivy-mobility\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consumer Goods Company Builds Perfect Store in European Markets\" \/>\n<meta property=\"og:description\" content=\"A multinational consumer goods company in the personal care and hygiene segment with a presence in 50+ countries has been using the route-to-market solution by Ivy Mobility since 2010.\" \/>\n<meta property=\"og:url\" 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