{"id":5316,"date":"2022-06-20T12:08:37","date_gmt":"2022-06-20T12:08:37","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=5316"},"modified":"2024-11-12T16:23:10","modified_gmt":"2024-11-12T16:23:10","slug":"leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/es\/casestudies\/leading-bakery-grupo-bimbo-reduces-cost-to-serve-per-loaf-of-bread-to-improve-profitability\/","title":{"rendered":"Grupo Bimbo, la mayor cadena de panader\u00eda del mundo, reduce el costo por porci\u00f3n de pan para mejorar su rentabilidad"},"content":{"rendered":"

Grupo Bimbo de M\u00e9xico, una de las empresas panificadoras m\u00e1s grandes del mundo con presencia en m\u00e1s de 33 pa\u00edses, emprendi\u00f3 una gesti\u00f3n de cambios masiva en su proceso de ventas secundarias durante la pandemia. Nuestra soluci\u00f3n inteligente Route-to-Market ayud\u00f3 a Grupo Bimbo a brindar el m\u00e1ximo valor a sus consumidores, personal de campo y partes interesadas al brindar escalabilidad y elasticidad para gestionar m\u00e1s de 800 centros de distribuci\u00f3n de ventas y m\u00e1s de 35 000 vendedores en la nube.<\/p>\n\n\n\n

Desaf\u00edos que plantea la pandemia<\/strong><\/h3>\n\n\n\n

La empresa tuvo dificultades para automatizar su operaciones de distribuci\u00f3n<\/a> y no pudo adaptarse a la nueva normalidad durante el inicio de la pandemia. Con la reducci\u00f3n de empleados y el hecho de que el pan es un alimento b\u00e1sico perecedero, la empresa no ten\u00eda forma de detener la producci\u00f3n ni pod\u00eda permitirse el lujo de retrasar las entregas. Mientras luchaban por llevar el pan a los estantes lo suficientemente r\u00e1pido, los rendimientos del pan estaban en su punto m\u00e1s alto debido a demandas impredecibles y situaciones de bloqueo en constante cambio en el mercado.<\/p>\n\n\n\n

Escala masiva de operaciones<\/strong><\/h3>\n\n\n\n

The King of Bakers tiene presencia en 33 pa\u00edses y vende m\u00e1s de 100 marcas con m\u00e1s de 10 000 productos. Nuestra soluci\u00f3n se puso en marcha en el mercado mexicano (su mercado m\u00e1s grande) con m\u00e1s de 35,000 agentes de campo en m\u00e1s de 800 centros de ventas a fines de 2020.<\/p>\n\n\n\n

Una de las tareas m\u00e1s tediosas fue recopilar y digitalizar sus datos hist\u00f3ricos que se encuentran en diferentes fuentes de datos. Es necesario limpiar y desinfectar los datos anteriores durante la migraci\u00f3n para conservar la estacionalidad y otras tendencias para obtener mejores informes y an\u00e1lisis. Como pr\u00e1ctica, normalmente mantenemos grandes vol\u00famenes de datos para todos nuestros clientes en la nube, con la m\u00e1xima protecci\u00f3n y privacidad para protegerlos.<\/p>\n\n\n\n

M\u00e1s de 800 centros de datos en M\u00e9xico se pusieron en marcha gradualmente en fases, y la implementaci\u00f3n tom\u00f3 menos de 18 meses para m\u00e1s de 35.000 usuarios. Con tantos usuarios y la mayor\u00eda de ellos iniciando sesi\u00f3n en nuestra soluci\u00f3n entre las 6 a. m. y las 8 a. m., implementamos un modelo el\u00e1stico para administrar la capacidad del servidor, apuntando a una \u00fanica base de datos. <\/p>\n\n\n\n

Un gran equipo del lado del cliente tambi\u00e9n nos ayud\u00f3 con esta implementaci\u00f3n masiva y con las iteraciones. Proporcionaron a sus representantes de campo nuestros dispositivos estandarizados y los probaron y capacitaron en estos dispositivos.<\/p>\n\n\n\n

Gesti\u00f3n de devoluciones<\/strong><\/h3>\n\n\n\n

La distribuci\u00f3n de pan y productos de panader\u00eda es una de las m\u00e1s dif\u00edciles en el sector de los bienes de consumo, y Grupo Bimbo procesa 30.000 pedidos al d\u00eda en varios miles de puntos de venta. Cada uno de estos puntos de venta tendr\u00e1 dos picos de ventas, uno por la ma\u00f1ana (8:00 a 10:00) y otro por la tarde (16:00 a 19:00). Mientras que con otras cadenas de suministro de productos se puede pensar en semanas, el negocio de la panader\u00eda necesita planificar en horas. Este desaf\u00edo se ve agravado por la gesti\u00f3n de devoluciones\/log\u00edstica inversa que requieren los productos de panader\u00eda, y un estante vac\u00edo puede significar menores ventas.<\/p>\n\n\n\n

Con nuestra inteligente soluci\u00f3n de ruta al mercado<\/a>Grupo Bimbo ahora est\u00e1 suministrando suficiente pan para llenar los estantes y avanzando lenta pero sostenidamente hacia menores devoluciones y menores costos de servicio. Con visibilidad de datos, inteligencia y an\u00e1lisis, la empresa de panader\u00eda ahora puede adaptar el volumen y la variedad a la demanda del mercado.<\/p>\n\n\n\n

Aspectos destacados de la colaboraci\u00f3n<\/strong><\/h3>\n\n\n\n

Soluciones:<\/b> Sistema de gesti\u00f3n de distribuci\u00f3n Ivy y automatizaci\u00f3n de la fuerza de ventas\/entrega directa en tienda<\/p>\n\n\n\n

No. de usuarios:<\/b> 35,000+<\/p>\n\n\n\n

Pedidos diarios:<\/b> 30,000+<\/p>","protected":false},"featured_media":5318,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-5316","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nLeading Bakery Grupo Bimbo Reduces Cost-to-Serve Per Loaf of Bread to Improve Profitability<\/title>\n<meta name=\"description\" content=\"One of the largest bakers in the world with a presence in 33+ countries, Grupo Bimbo from Mexico\" \/>\n<meta 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