{"id":3355,"date":"2022-02-21T12:55:11","date_gmt":"2022-02-21T12:55:11","guid":{"rendered":"https:\/\/ivymobility.com\/?post_type=casestudies&p=3355"},"modified":"2024-06-01T17:35:28","modified_gmt":"2024-06-01T17:35:28","slug":"consumer-wellness-company-builds-automated-on-ground-sales-operations-with-ivy-mobility","status":"publish","type":"casestudies","link":"https:\/\/ivymobility.com\/es\/casestudies\/consumer-wellness-company-builds-automated-on-ground-sales-operations-with-ivy-mobility\/","title":{"rendered":"Consumer Wellness Company crea operaciones de ventas automatizadas en el terreno con Ivy Mobility"},"content":{"rendered":"

 
Una empresa internacional de bienestar del consumidor con operaciones en m\u00e1s de 20 pa\u00edses, cinco unidades de fabricaci\u00f3n, ocho instalaciones de co-empaque y una gran fuerza laboral buscaba una transformaci\u00f3n digital para que su fuerza laboral trabajara como una sola.<\/p>\n\n\n\n

Buscando una soluci\u00f3n escalable<\/strong><\/h3>\n\n\n\n

La transformaci\u00f3n digital de la empresa fue resultado de sus prioridades estrat\u00e9gicas. Su sistema heredado fue suficiente hasta que la atenci\u00f3n se centr\u00f3 en la salud y la empresa comenz\u00f3 a adquirir marcas dentro del sector para ampliar su cartera de productos. Necesitaban una soluci\u00f3n de ruta al mercado s\u00f3lida y escalable para gestionar su creciente red de distribuci\u00f3n con nuevas marcas en su cartera. La empresa eligi\u00f3 Ivy Mobility, una soluci\u00f3n automatizada para reunir todos los procesos en una \u00fanica plataforma, proporcionar informaci\u00f3n en tiempo real e impulsar la eficiencia de las ventas secundarias.<\/p>\n\n\n\n

Un equipo de ventas basado en datos con Ivy Direct Store Delivery<\/strong><\/h3>\n\n\n\n

Implementamos nuestro Entrega directa en tienda (DSD)<\/a> para dispositivos m\u00f3viles para respaldar todas las actividades diarias del personal de campo, como captura de pedidos, devoluciones de ventas, cobros, seguimiento de KPI de la tienda, seguimiento de la competencia y actividades de comercializaci\u00f3n. Nuestro equipo pronostic\u00f3 un per\u00edodo de implementaci\u00f3n de 15 meses que incluy\u00f3 una fase piloto y una implementaci\u00f3n de 4 fases.<\/p>\n\n\n

\n
\"IVY-Zydus-Fase-de-estudio-de-caso\"<\/figure>\n<\/div>\n\n\n

A lo largo de m\u00faltiples sesiones de recopilaci\u00f3n de requisitos, trazamos todos sus procesos comerciales manuales para configurarlos como flujos de trabajo automatizados en nuestra soluci\u00f3n. Nuestro equipo simplific\u00f3 el proceso de toma de pedidos para los representantes de campo y personaliz\u00f3 informes para una mejor alineaci\u00f3n con sus objetivos comerciales. Nuestro equipo estableci\u00f3 la integraci\u00f3n con otras aplicaciones de terceros para un flujo de datos fluido, de modo que nuestra soluci\u00f3n pueda proporcionar una \u00fanica fuente de datos para la empresa. Nuestra infraestructura basada en la nube proporcion\u00f3 accesibilidad, asequibilidad y transparencia.
El gigante del bienestar del consumidor pudo incorporar m\u00e1s de 2000 usuarios a nuestra soluci\u00f3n a fines de septiembre de 2020. Apoyamos a la empresa con esta iniciativa masiva de gesti\u00f3n de cambios ofreciendo capacitaci\u00f3n en persona y remota.<\/p>\n\n\n\n

M\u00e1s potencia con la automatizaci\u00f3n<\/strong><\/h3>\n\n\n\n

La multinacional del bienestar del consumidor tiene un profundo conocimiento de c\u00f3mo la tecnolog\u00eda afecta los objetivos comerciales. Con un esfuerzo continuo en la transformaci\u00f3n digital, nuestra asociaci\u00f3n con la empresa se ha ampliado y estamos ayudando continuamente a la empresa con una mayor automatizaci\u00f3n de procesos.<\/p>\n\n\n\n

La empresa procesa 1,3 millones de pedidos mensuales en nuestra soluci\u00f3n sin problemas y con una trazabilidad completa. La empresa ahora tiene una mejor visibilidad de las actividades de campo y puede tomar decisiones informadas. Nuestra soluci\u00f3n brinda a los supervisores una eficiencia adicional para rastrear y monitorear los KPI de desempe\u00f1o de cada uno de los m\u00e1s de 2000 representantes de campo. Con la automatizaci\u00f3n, todas las aprobaciones requieren menos tiempo de procesamiento, lo que ayuda a los representantes de ventas a ahorrar tiempo y esfuerzo.
Adem\u00e1s, el tiempo total de visita a la tienda ha disminuido, y nuestra soluci\u00f3n de entrega directa en tienda permite a los representantes de campo lograr m\u00e1s visitas a la tienda cada mes.<\/p>\n\n\n\n

En el futuro, la empresa planea aumentar la adopci\u00f3n de nuestra soluci\u00f3n agregando nuevas mejoras y capacidades para mejorar el compromiso y obtener conocimientos m\u00e1s profundos.<\/p>\n\n\n\n

Aspectos destacados de la colaboraci\u00f3n<\/strong><\/h3>\n\n\n\n

Productos utilizados:<\/strong> Entrega directa en tienda de Ivy basada en AWS<\/a><\/strong><\/p>\n\n\n\n

No. de Representantes de Ventas:<\/strong> 1,550<\/p>\n\n\n\n

Promedio No. de pedidos diarios:<\/strong> 57,350<\/p>","protected":false},"featured_media":3367,"template":"","meta":{"_acf_changed":true,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false},"case-study-category":[],"class_list":["post-3355","casestudies","type-casestudies","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nConsumer Wellness Company Builds Automated Sales Operations<\/title>\n<meta name=\"description\" content=\"The company needed a robust and scalable Route-to-Market solution to manage their growing distribution network with new brands.\" 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